11 Apr 2025
Web3

Brands and influencer data in blockchain to build a transparent ...

...automated marketing platform to generate affiliate sales

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

You're entering a market already populated with several blockchain-based marketing and affiliate platforms. The existence of 6 similar products signals high competition. The category, labeled as a "Swamp," indicates that many existing solutions haven't achieved significant traction. With engagement averaging only 3 comments across these similar product launches, user interest appears limited. There are no significant net use or buy signals, indicating a neutral market sentiment regarding adoption and purchase intent for these types of platforms. Given this landscape, it's crucial to understand why previous attempts haven't resonated with users and influencers.

Recommendations

  1. Thoroughly investigate the failures of existing blockchain-based marketing platforms. Analyze user feedback (or the lack thereof) and identify common pain points or unmet needs. Explore the discussion and criticism from similar product launches, such as the concerns about conflating hacker culture and affiliate marketing, or about security aspects of crypto rewards.
  2. Instead of targeting the entire influencer market, focus on a specific niche or segment that is currently underserved by existing platforms. This could be based on industry, influencer size (e.g., nano-influencers), or type of content. Tailoring your platform to a specific group allows for more targeted marketing and a better understanding of their unique requirements.
  3. Consider providing tools and services that integrate with existing marketing platforms rather than attempting to replace them. This could involve developing blockchain-based solutions for influencer verification, payment processing, or content tracking that can be easily incorporated into current workflows.
  4. Explore adjacent problems within the marketing and advertising ecosystem that might present more promising opportunities for blockchain-based solutions. This could include addressing issues related to data privacy, ad fraud, or supply chain transparency.
  5. Given the competitive landscape and the challenges associated with building a successful blockchain-based marketing platform, carefully evaluate whether this is the best use of your time and resources. Be prepared to pivot or abandon the project if it becomes clear that it's not gaining traction or addressing a genuine market need.
  6. Prioritize building a strong community around your platform by actively engaging with influencers and brands. Collect feedback, address concerns, and foster a sense of ownership among early adopters. As the BreadCrumbs launch showed, there's initial interest in crypto rewards, so that might be a good place to start.
  7. Focus on clearly articulating the unique value proposition of your platform. What problems does it solve that existing solutions don't? What are the specific benefits for brands and influencers? As seen in Chirpley's launch, users are specifically interested in influencer analytics so make sure to emphasize your platform's analytical capabilities if it has any.

Questions

  1. What specific, unique problems related to transparency and automation in influencer marketing are not currently being addressed by existing platforms, and how does your blockchain-based solution provide a fundamentally better approach?
  2. Considering the criticisms of affiliate marketing potentially promoting low-quality products, how will you ensure that your platform fosters genuine connections between brands and influencers, and prevents the exploitation of the system?
  3. Given the low engagement observed in similar product launches, what specific strategies will you employ to cultivate a vibrant and active community of brands and influencers around your platform, and ensure its long-term sustainability?

Your are here

You're entering a market already populated with several blockchain-based marketing and affiliate platforms. The existence of 6 similar products signals high competition. The category, labeled as a "Swamp," indicates that many existing solutions haven't achieved significant traction. With engagement averaging only 3 comments across these similar product launches, user interest appears limited. There are no significant net use or buy signals, indicating a neutral market sentiment regarding adoption and purchase intent for these types of platforms. Given this landscape, it's crucial to understand why previous attempts haven't resonated with users and influencers.

Recommendations

  1. Thoroughly investigate the failures of existing blockchain-based marketing platforms. Analyze user feedback (or the lack thereof) and identify common pain points or unmet needs. Explore the discussion and criticism from similar product launches, such as the concerns about conflating hacker culture and affiliate marketing, or about security aspects of crypto rewards.
  2. Instead of targeting the entire influencer market, focus on a specific niche or segment that is currently underserved by existing platforms. This could be based on industry, influencer size (e.g., nano-influencers), or type of content. Tailoring your platform to a specific group allows for more targeted marketing and a better understanding of their unique requirements.
  3. Consider providing tools and services that integrate with existing marketing platforms rather than attempting to replace them. This could involve developing blockchain-based solutions for influencer verification, payment processing, or content tracking that can be easily incorporated into current workflows.
  4. Explore adjacent problems within the marketing and advertising ecosystem that might present more promising opportunities for blockchain-based solutions. This could include addressing issues related to data privacy, ad fraud, or supply chain transparency.
  5. Given the competitive landscape and the challenges associated with building a successful blockchain-based marketing platform, carefully evaluate whether this is the best use of your time and resources. Be prepared to pivot or abandon the project if it becomes clear that it's not gaining traction or addressing a genuine market need.
  6. Prioritize building a strong community around your platform by actively engaging with influencers and brands. Collect feedback, address concerns, and foster a sense of ownership among early adopters. As the BreadCrumbs launch showed, there's initial interest in crypto rewards, so that might be a good place to start.
  7. Focus on clearly articulating the unique value proposition of your platform. What problems does it solve that existing solutions don't? What are the specific benefits for brands and influencers? As seen in Chirpley's launch, users are specifically interested in influencer analytics so make sure to emphasize your platform's analytical capabilities if it has any.

Questions

  1. What specific, unique problems related to transparency and automation in influencer marketing are not currently being addressed by existing platforms, and how does your blockchain-based solution provide a fundamentally better approach?
  2. Considering the criticisms of affiliate marketing potentially promoting low-quality products, how will you ensure that your platform fosters genuine connections between brands and influencers, and prevents the exploitation of the system?
  3. Given the low engagement observed in similar product launches, what specific strategies will you employ to cultivate a vibrant and active community of brands and influencers around your platform, and ensure its long-term sustainability?

  • Confidence: High
    • Number of similar products: 6
  • Engagement: Low
    • Average number of comments: 3
  • Net use signal: -0.6%
    • Positive use signal: 5.0%
    • Negative use signal: 5.6%
  • Net buy signal: -5.6%
    • Positive buy signal: 0.0%
    • Negative buy signal: 5.6%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

In Front Of Carrer Change – Launching First Software For Web3

20 Nov 2023 Web3

Hi Hacker Community,That's my first post here so please be understandingI'd appreciate your insights on my approach as a 27-year-old affiliate marketer with quite a big switch in my business career.Over the past decade, I've been immersed in the marketing world, preparing to one day create a SaaS product rooted in my affiliate marketing experience.Armed with a deep understanding of how affiliate marketing networks function and a burning curiosity about the Web3 realm, I delved into the distinctive world of marketing in this space.Naturally, my primary interest lies within my field of expertise, affiliate marketing. I quickly realised that, in the present day, there are only a handful of players in the Web3 sphere that allow crypto projects to market their brands through affiliate marketing.However, there's a catch.If you're the creator of a crypto token, setting up a dedicated affiliate program for your token is, well, next to impossible. The traditional affiliate marketing framework doesn't quite fit the dynamics of the Web3 space.And this is where things get interesting.You see, if you, as a crypto project owner, wish to collaborate with a publisher or influencer, there's no surefire way to determine the precise outcome of this partnership. You can't measure the return on every dollar spent.Let me break it down. When a publisher, like a crypto YouTuber, mentions your token as part of a partnership, they can't earn a single cent through an affiliate link.Why, you ask?It's because the end-user ultimately needs to make a purchase on a cryptocurrency exchange, and these platforms don't support affiliate links. Consequently, the publisher doesn't get the data back about how many users they brought in or how many sales were generated.These insights are crucial for crypto token creators to build valuable affiliate programs in any niche and make informed investment decisions in partnerships based on tangible results.So, about four months ago, I decided to dive headfirst into researching this issue.That's when the idea struck: We needed a solution.Thus, my business partners and I embarked on creating the world's very first affiliate network with FIAT-Enabled Affiliate Programs for Web3 Tokens.Now, we're at the stage where we've developed a fully functional MVP. It includes:- Automatically dedicated affiliate programs for crypto projects that want to collaborate with Parascale.- A gateway for onboarding tokens and enabling publishers to create tracking links for specific tokens we partner with.- Dashboards for publishers and advertisers (crypto token projects) with real-time insights into traffic, clicks, and sales.- Comprehensive support for both publishers and advertisers, helping them amplify their marketing efforts and expand their horizons.Me and my team would greatly appreciate your feedback on our MVP, which is currently live for beta testers, including both publishers and advertisers.Your insights into our solution:1. Firstly.. just what do you generally think about it?2. Website UX/UI (https://parascale.io/)3. Our demo affiliate landing page dedicated to every crypto project would be invaluable (https://parascale.io/demo)and perhaps you have some pearls of wisdom for an Early-Stage SaaS founder in a very niche market like me?We're gearing up for our first integration with a crypto token in November and are eager to onboard more clients.Thank you in advance for your time and wish you luck with your ventures!Best, Mac Co-founder Parascale

The comments criticize the product for conflating hacker culture with the growth-hacking community and question the legitimacy of affiliate marketing as a profession. Additionally, clickable URLs are provided.

The product is criticized for being exploited by affiliate marketers to push low-quality, high-margin products. Additionally, it is seen as aiding hucksters rather than supporting the true hacker culture.


Avatar
2
3
-33.3%
-33.3%
3
2
Relevance

BreadCrumbs - Increase sales and visibility with blockchain affiliation

Promote your product with affiliate and referral marketing. Create campaigns and reward your affiliates with crypto. Turn every user into a sales driving force spreading the word about your brand

The Product Hunt launch garnered positive feedback regarding the idea and landing page design. Users expressed interest in the concept of crypto rewards for marketing campaigns and affiliate programs, specifically BreadCrumbs' blockchain platform. Questions were raised about the security aspects of crypto rewards, the specific networks used, and gas fees. Several users congratulated the team on the launch, and one user mentioned reaching out on LinkedIn.

A user sought clarification regarding the security of transactions and the specific benefits offered by the Product Hunt launch.


Avatar
136
7
7
136
Relevance

I'm building an affiliation platform based on blockchain

Hey HN! My name is Junqueror, and want share with you a project I've been working on the last months.I am a software developer, I build my own apps, but I have always had problems in the marketing side.Some time ago I struggled with affiliation marketing.I thought that blockchain characteristics (transparency, security, reliability, payments) can really help to improve the weaknesses of current affiliation and referral systems: - program restrictions and conditions - unreliable tracking and attribution - hidden actions - commission rates - bad incentives - payment delays - platform commissions - contractual terms - fraudulent activitiesSo I'm building BreadCrumbs, a decentralized platform dedicated to the promotion of products wand services with crypto rewards and using blockchain as a tracking systemNot only improves deficiencies of affiliate and referral marketing, but also opens it yo anyone in the crypto space.I would like to hear feedback and know what do you think about it.- Do you think that blockchain and crypto can add value and improve traditional systems? - Is it interesting for crypto business and crypto users? - Does the "Share To Earn" make sense? Well, it already existed, but improved and moved to crypto

Users suggested various Web3 ideas including ISO, Airdrops, NFT rewards, priority access, and referrals. One comment was flagged for review.


Avatar
2
2
2
2
Relevance

BreadCrumbs – Crypto rewards with affiliate marketing on blockchain

15 Apr 2024 Marketing

After several months of programming and iteration, I'm pleased to share BreadCrumbs with the Hacker News community.It's a platform I created to address a common problem for small businesses, startups and independent makers: getting their great products the visibility they deserve (I'm totally obsessed with providing a solution to this problem).BreadCrumbs leverages blockchain technology to democratize affiliate marketing.It allows users to promote products they love, earning cryptocurrencies in the process (without restrictions or restrictions of any kind).For businesses, it simplifies the creation and management of affiliate campaigns with performance-based pricing, offering a way to expand their reach without a large marketing budget. They will be able to reward affiliates and referrals with their own token, which is a better focus on their own brand and also cheaper for cryptocurrency-based projects.What makes BreadCrumbs unique? It is not just another affiliate platform; it is a decentralized approach, which ensures transparency, immediacy and trust between users and companies, while eliminating barriers and intermediaries.

Introducing BreadCrumbs Alpha, seeking feedback for improvement.


Avatar
1
1
1
1
Relevance

Chirpley - Disrupting the nano-micro segment of influencer marketing

Chirpley is the world’s first automated peer-to-peer, all-in-one influencer marketplace specifically focused on nano and micro influencers. We power influencer marketing with AI & blockchain, making matchmaking as tailored and effective as never before.

Users congratulated the launch and inquired about influencer analytics and social media reach. One startup, Chirpley, is seeking its first influencer for a marketing campaign. One comment was deleted.

The primary criticism revolves around a lack of clarity concerning the platform's analytics provision. Users are unsure about the extent and nature of analytics provided.


Avatar
89
5
20.0%
5
89
20.0%
Top