03 Jun 2025
Dating

A dating app where both sides have to validate their profile and ...

...should type a reason for each person they liked

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Dating apps are a dime a dozen, landing your idea squarely in the 'Swamp' category, indicating a market saturated with mediocre solutions. The fact that we only found 3 similar products suggests that while the core idea isn't brand new, it's not overly explored either, giving us medium confidence in our assessment. However, the low engagement (avg of 1 comment) on these similar apps isn't encouraging; it means there's little to no public feedback about these apps. You are considering profile validation and requiring reasons for likes. This might address some issues with superficial swiping, but you need to make sure that you are solving a problem that people actually have. It also might create a lot of friction, which might lower the number of matches.

Recommendations

  1. Deeply research why existing dating apps, especially those with similar validation or 'reason for like' features, haven’t achieved widespread success. What are the core pain points users experience that current solutions fail to address? Look at the HeyDosti Dating App and the concerns about the website design triggering OCD and the limitation to regional languages.
  2. Instead of trying to compete head-on with giants like Tinder or Bumble, identify a specific niche or underserved demographic with unique dating needs. For example, focus on a specific age group, interest group, or cultural background to offer a tailored experience.
  3. Consider building tools or features that can be integrated into existing dating platforms instead of creating a standalone app. This could be a profile verification service or a 'reason for like' plugin.
  4. Explore adjacent problems within the dating or social connection space that might be more promising or less crowded. Could you focus on tools for relationship building, communication, or safety?
  5. Before investing significant time and resources, validate your assumptions about user needs and preferences through user interviews, surveys, and prototypes. Focus on understanding whether people are willing to validate their profiles and write a reason for each like.
  6. Clearly define what makes your dating app fundamentally different and better than the competition. Is it the level of validation, the quality of matches, or a focus on meaningful connections? Articulate this unique value proposition clearly.

Questions

  1. What specific frustrations do users have with existing dating apps that your validation and 'reason for like' features directly solve, and how have you validated these frustrations exist?
  2. How will you balance the need for thorough profile validation with the potential for increased friction and reduced user acquisition?
  3. Given the low engagement observed in similar dating apps, what innovative strategies will you employ to foster active participation and meaningful interactions within your platform?

Your are here

Dating apps are a dime a dozen, landing your idea squarely in the 'Swamp' category, indicating a market saturated with mediocre solutions. The fact that we only found 3 similar products suggests that while the core idea isn't brand new, it's not overly explored either, giving us medium confidence in our assessment. However, the low engagement (avg of 1 comment) on these similar apps isn't encouraging; it means there's little to no public feedback about these apps. You are considering profile validation and requiring reasons for likes. This might address some issues with superficial swiping, but you need to make sure that you are solving a problem that people actually have. It also might create a lot of friction, which might lower the number of matches.

Recommendations

  1. Deeply research why existing dating apps, especially those with similar validation or 'reason for like' features, haven’t achieved widespread success. What are the core pain points users experience that current solutions fail to address? Look at the HeyDosti Dating App and the concerns about the website design triggering OCD and the limitation to regional languages.
  2. Instead of trying to compete head-on with giants like Tinder or Bumble, identify a specific niche or underserved demographic with unique dating needs. For example, focus on a specific age group, interest group, or cultural background to offer a tailored experience.
  3. Consider building tools or features that can be integrated into existing dating platforms instead of creating a standalone app. This could be a profile verification service or a 'reason for like' plugin.
  4. Explore adjacent problems within the dating or social connection space that might be more promising or less crowded. Could you focus on tools for relationship building, communication, or safety?
  5. Before investing significant time and resources, validate your assumptions about user needs and preferences through user interviews, surveys, and prototypes. Focus on understanding whether people are willing to validate their profiles and write a reason for each like.
  6. Clearly define what makes your dating app fundamentally different and better than the competition. Is it the level of validation, the quality of matches, or a focus on meaningful connections? Articulate this unique value proposition clearly.

Questions

  1. What specific frustrations do users have with existing dating apps that your validation and 'reason for like' features directly solve, and how have you validated these frustrations exist?
  2. How will you balance the need for thorough profile validation with the potential for increased friction and reduced user acquisition?
  3. Given the low engagement observed in similar dating apps, what innovative strategies will you employ to foster active participation and meaningful interactions within your platform?

  • Confidence: Medium
    • Number of similar products: 3
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 0.0%
    • Positive use signal: 0.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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HeyDosti Dating App

17 Aug 2024 Dating

HeyDosti is a modern dating app designed for India, offering a user-friendly platform for singles to connect, bond, and grow meaningful relationships. - Available in regional languages such as Hindi, Bengali, Marathi, Telugu, and more. - Advanced matching algorithms and AI-powered compatibility features. - Free from spam and fake profiles. - Safety features to ensure a secure environment. - Affordable pricing options.

Users expressed concerns about the website design, with one mentioning it triggered their OCD. Another user inquired about the differences between this service and other dating apps.

The main criticisms are that the website design is problematic and that the service only supports regional languages, limiting its accessibility and appeal to a broader audience.


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