Should I Build It Should I Build It
29 Jun 2025
Events

A platform where you can discover and host events in port harcourt ...

...Nigeria.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

You're stepping into the event discovery space in Port Harcourt, Nigeria, which puts you in the 'Freemium' category. This means people are generally interested in these kinds of platforms, but convincing them to pay can be tricky. Our analysis shows a high number of similar products (n_matches=16), so there's definitely a market, but also significant competition. Engagement is moderate (avg n_comments=6), suggesting people are using these platforms, but not necessarily raving about them. Since we have no explicit buy or use signals, it's imperative to create a value proposition that convinces users to upgrade to premium features and/or pay for value-added services. Focus on differentiation and monetization from day one.

Recommendations

  1. Start by deeply understanding your target audience in Port Harcourt. What are their pain points with existing event discovery methods? Are there specific types of events they're most interested in (e.g., cultural events, business networking, concerts)? This localized focus will give you an edge.
  2. Given that similar products face criticism regarding event accuracy and clarity of location, prioritize accurate event listings and integrate detailed maps with precise locations. Address the usability issues and confusion reported with some competitors early in the design process. Consider partnering with local event organizers to ensure your data is reliable and up-to-date.
  3. Since you are in the Freemium category, identify which users in Port Harcourt get the most value from the free version of your event discovery platform. For example, are they event attendees, event organizers, or both? Segment your user base to understand their needs and behaviors.
  4. Based on what you learn from the free users, develop premium features that offer tangible benefits. This could include advanced search filters, personalized event recommendations, exclusive access to events, or the ability to create and manage events more effectively. Focus on features that solve specific problems for event organizers (e.g., ticketing, promotion, analytics).
  5. Explore the possibility of charging event organizers for premium features or enhanced listing options. Could they pay for featured placement, detailed analytics on event attendance, or tools to manage ticketing and promotion more effectively? Instead of focusing solely on individual users, consider catering to teams or organizations that host events regularly.
  6. Offer personalized support or consulting services to event organizers, helping them to plan and execute successful events. This could involve providing guidance on event marketing, logistics, or attendee engagement. This can generate revenue and build stronger relationships with key stakeholders in the Port Harcourt event scene.
  7. Experiment with different pricing models and approaches with small groups of users and event organizers. This will allow you to refine your pricing strategy and identify the most effective way to monetize your platform. Gather feedback on what users are willing to pay for and adjust your offerings accordingly.
  8. Since similar platforms have faced criticism over adblocker issues and compatibility problems, invest in a robust and user-friendly technical infrastructure. Ensure your platform is compatible with a wide range of browsers and devices and consider how adblockers might impact the user experience. Prioritize a smooth and seamless user experience to minimize frustration.
  9. Address potential privacy concerns upfront. Clearly communicate your data privacy policies and ensure users have control over their personal information. Transparency is crucial for building trust and avoiding the privacy-related criticisms faced by some competitors.

Questions

  1. Given the existing competition in the event discovery space, what unique value proposition will your platform offer to users and event organizers in Port Harcourt that sets you apart from existing solutions?
  2. Considering the freemium model, what specific monetization strategies will you employ to convert free users into paying customers, and how will you ensure these strategies align with the needs and preferences of the local market?
  3. How will you build a strong community around your event discovery platform in Port Harcourt, and what measures will you take to ensure the platform remains relevant and valuable to the local population over time?

Your are here

You're stepping into the event discovery space in Port Harcourt, Nigeria, which puts you in the 'Freemium' category. This means people are generally interested in these kinds of platforms, but convincing them to pay can be tricky. Our analysis shows a high number of similar products (n_matches=16), so there's definitely a market, but also significant competition. Engagement is moderate (avg n_comments=6), suggesting people are using these platforms, but not necessarily raving about them. Since we have no explicit buy or use signals, it's imperative to create a value proposition that convinces users to upgrade to premium features and/or pay for value-added services. Focus on differentiation and monetization from day one.

Recommendations

  1. Start by deeply understanding your target audience in Port Harcourt. What are their pain points with existing event discovery methods? Are there specific types of events they're most interested in (e.g., cultural events, business networking, concerts)? This localized focus will give you an edge.
  2. Given that similar products face criticism regarding event accuracy and clarity of location, prioritize accurate event listings and integrate detailed maps with precise locations. Address the usability issues and confusion reported with some competitors early in the design process. Consider partnering with local event organizers to ensure your data is reliable and up-to-date.
  3. Since you are in the Freemium category, identify which users in Port Harcourt get the most value from the free version of your event discovery platform. For example, are they event attendees, event organizers, or both? Segment your user base to understand their needs and behaviors.
  4. Based on what you learn from the free users, develop premium features that offer tangible benefits. This could include advanced search filters, personalized event recommendations, exclusive access to events, or the ability to create and manage events more effectively. Focus on features that solve specific problems for event organizers (e.g., ticketing, promotion, analytics).
  5. Explore the possibility of charging event organizers for premium features or enhanced listing options. Could they pay for featured placement, detailed analytics on event attendance, or tools to manage ticketing and promotion more effectively? Instead of focusing solely on individual users, consider catering to teams or organizations that host events regularly.
  6. Offer personalized support or consulting services to event organizers, helping them to plan and execute successful events. This could involve providing guidance on event marketing, logistics, or attendee engagement. This can generate revenue and build stronger relationships with key stakeholders in the Port Harcourt event scene.
  7. Experiment with different pricing models and approaches with small groups of users and event organizers. This will allow you to refine your pricing strategy and identify the most effective way to monetize your platform. Gather feedback on what users are willing to pay for and adjust your offerings accordingly.
  8. Since similar platforms have faced criticism over adblocker issues and compatibility problems, invest in a robust and user-friendly technical infrastructure. Ensure your platform is compatible with a wide range of browsers and devices and consider how adblockers might impact the user experience. Prioritize a smooth and seamless user experience to minimize frustration.
  9. Address potential privacy concerns upfront. Clearly communicate your data privacy policies and ensure users have control over their personal information. Transparency is crucial for building trust and avoiding the privacy-related criticisms faced by some competitors.

Questions

  1. Given the existing competition in the event discovery space, what unique value proposition will your platform offer to users and event organizers in Port Harcourt that sets you apart from existing solutions?
  2. Considering the freemium model, what specific monetization strategies will you employ to convert free users into paying customers, and how will you ensure these strategies align with the needs and preferences of the local market?
  3. How will you build a strong community around your event discovery platform in Port Harcourt, and what measures will you take to ensure the platform remains relevant and valuable to the local population over time?

  • Confidence: High
    • Number of similar products: 16
  • Engagement: Medium
    • Average number of comments: 6
  • Net use signal: 4.0%
    • Positive use signal: 8.6%
    • Negative use signal: 4.7%
  • Net buy signal: -1.7%
    • Positive buy signal: 0.0%
    • Negative buy signal: 1.7%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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