Should I Build It Should I Build It
28 Aug 2025
Marketing

App to Consulting influencers to verrate a Series of Videos with ...

...uniere selling points

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

Based on the similar products, you're entering a "Swamp" category, defined by many mediocre solutions. With 5 similar products already out there, competition is notable. The engagement is low, as similar products only received one comment on average, suggesting that existing solutions aren't inspiring much discussion or excitement. The lack of use and buy signals from similar products highlights the market's indifference. To succeed, you'll need a very different approach and a strong understanding of why current offerings aren't resonating. You need to be certain that you can offer something compelling that can resonate with this seemingly uncaring market.

Recommendations

  1. First, deeply analyze why the existing influencer marketing platforms haven't fully satisfied the market. Look into their user reviews, feature gaps, pricing complaints, and overall market perception. This research will be crucial in identifying opportunities to differentiate your app.
  2. Instead of directly competing, consider building tools or services that enhance existing platforms or address specific pain points for influencers or businesses using those platforms. This could be a more viable entry point into the market.
  3. Focus on a niche within influencer marketing that is underserved or has unique requirements. This could be a specific industry, type of influencer, or a particular marketing goal. Specialization can help you stand out and attract a loyal user base.
  4. Given past negative feedback regarding research in influencer marketing, your app should heavily emphasize data-driven influencer selection. Your unique selling point must revolve around offering superior analytics and insights that lead to better campaign outcomes. Show users how your platform helps them avoid the pitfalls of previous influencer marketing efforts, thus increasing trust and efficacy.
  5. Explore adjacent problems that might be more promising or where your expertise can provide a unique advantage. This could involve content creation tools, audience engagement strategies, or campaign analytics dashboards that are not adequately addressed by current influencer marketing platforms.
  6. Focus on cost-effectiveness and affordability, which has been highlighted as an advantage for some existing platforms. Emphasize how your app provides value for startups and small businesses with limited budgets.
  7. If you decide to move forward, prioritize building a minimum viable product (MVP) with a strong focus on gathering user feedback and iterating quickly. This will allow you to adapt to market needs and validate your assumptions before investing significant resources.

Questions

  1. What specific, measurable problems are you solving for consulting influencers that existing platforms aren't addressing, and how will you validate that these are significant pain points?
  2. Given the low engagement in similar products, what innovative strategies will you employ to generate user interest and create a vibrant community around your app?
  3. What are the top 3-5 critical assumptions your business model relies on, and how will you test them early to avoid building a product that the market doesn't want or need?

Your are here

Based on the similar products, you're entering a "Swamp" category, defined by many mediocre solutions. With 5 similar products already out there, competition is notable. The engagement is low, as similar products only received one comment on average, suggesting that existing solutions aren't inspiring much discussion or excitement. The lack of use and buy signals from similar products highlights the market's indifference. To succeed, you'll need a very different approach and a strong understanding of why current offerings aren't resonating. You need to be certain that you can offer something compelling that can resonate with this seemingly uncaring market.

Recommendations

  1. First, deeply analyze why the existing influencer marketing platforms haven't fully satisfied the market. Look into their user reviews, feature gaps, pricing complaints, and overall market perception. This research will be crucial in identifying opportunities to differentiate your app.
  2. Instead of directly competing, consider building tools or services that enhance existing platforms or address specific pain points for influencers or businesses using those platforms. This could be a more viable entry point into the market.
  3. Focus on a niche within influencer marketing that is underserved or has unique requirements. This could be a specific industry, type of influencer, or a particular marketing goal. Specialization can help you stand out and attract a loyal user base.
  4. Given past negative feedback regarding research in influencer marketing, your app should heavily emphasize data-driven influencer selection. Your unique selling point must revolve around offering superior analytics and insights that lead to better campaign outcomes. Show users how your platform helps them avoid the pitfalls of previous influencer marketing efforts, thus increasing trust and efficacy.
  5. Explore adjacent problems that might be more promising or where your expertise can provide a unique advantage. This could involve content creation tools, audience engagement strategies, or campaign analytics dashboards that are not adequately addressed by current influencer marketing platforms.
  6. Focus on cost-effectiveness and affordability, which has been highlighted as an advantage for some existing platforms. Emphasize how your app provides value for startups and small businesses with limited budgets.
  7. If you decide to move forward, prioritize building a minimum viable product (MVP) with a strong focus on gathering user feedback and iterating quickly. This will allow you to adapt to market needs and validate your assumptions before investing significant resources.

Questions

  1. What specific, measurable problems are you solving for consulting influencers that existing platforms aren't addressing, and how will you validate that these are significant pain points?
  2. Given the low engagement in similar products, what innovative strategies will you employ to generate user interest and create a vibrant community around your app?
  3. What are the top 3-5 critical assumptions your business model relies on, and how will you test them early to avoid building a product that the market doesn't want or need?

  • Confidence: Medium
    • Number of similar products: 5
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 30.0%
    • Positive use signal: 30.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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