30 May 2025
Games

A website dedicated to a specific video game where you can create ...

...builds for heroes and guides for the game

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Creating a website dedicated to a specific video game for builds and guides places you in a crowded space, often referred to as the "Swamp." The fact that we found 4 similar products further indicates that this is a well-trodden path, meaning competition is definitely present. The average number of comments on similar products is low (1), suggesting limited engagement, which isn't encouraging. There's no explicit positive or negative feedback on whether people would use or buy similar products, indicating neutrality, but also a lack of excitement. This means that unless you're bringing a truly innovative approach or targeting a significantly underserved niche, it will be challenging to differentiate your website and gain traction, let alone monetization.

Recommendations

  1. Thoroughly investigate why existing build and guide websites for your chosen video game haven't achieved significant success or engagement. Analyze their content, user experience, and marketing strategies to identify gaps and potential pitfalls. The similar product 'POE2db' received repetitive comments, suggesting a lack of unique value or engaging content. Learn from this and avoid making the same mistakes.
  2. If you're still committed to the idea, identify a very specific segment of players within the game's community that isn't being adequately served by existing resources. This could be players focused on a particular hero, playstyle, or game mode. Targeting a niche allows you to tailor content and build a loyal audience, increasing your chances of standing out in a crowded market.
  3. Explore the possibility of creating tools or resources that enhance existing build and guide websites instead of directly competing with them. This could involve developing a build optimizer, a DPS calculator, or a database of item stats. Providing value to established platforms can be a more sustainable approach than trying to build your own from scratch.
  4. Consider adjacent problems within the video game ecosystem that might present more promising opportunities. Instead of focusing solely on builds and guides, explore areas such as esports analytics, community management tools, or player coaching platforms. These areas might be less saturated and offer greater potential for innovation and growth.
  5. Given the challenging landscape of build and guide websites, carefully evaluate whether this is the best use of your time and resources. It might be wise to save your energy and expertise for a different opportunity with greater potential for success. Building a comprehensive business plan can help in that decision making.

Questions

  1. What specific unmet needs or frustrations do players of this game currently experience when searching for builds and guides, and how can your website address these needs in a fundamentally different way than existing resources?
  2. How will you ensure that your website consistently delivers high-quality, unique content that stands out from the competition and keeps players engaged over the long term, especially given the low engagement observed with similar products?
  3. What is your monetization strategy, and how will you generate sufficient revenue to sustain the website's operations and ongoing content creation, considering the lack of explicit 'buy' signals observed in the analysis of similar products?

Your are here

Creating a website dedicated to a specific video game for builds and guides places you in a crowded space, often referred to as the "Swamp." The fact that we found 4 similar products further indicates that this is a well-trodden path, meaning competition is definitely present. The average number of comments on similar products is low (1), suggesting limited engagement, which isn't encouraging. There's no explicit positive or negative feedback on whether people would use or buy similar products, indicating neutrality, but also a lack of excitement. This means that unless you're bringing a truly innovative approach or targeting a significantly underserved niche, it will be challenging to differentiate your website and gain traction, let alone monetization.

Recommendations

  1. Thoroughly investigate why existing build and guide websites for your chosen video game haven't achieved significant success or engagement. Analyze their content, user experience, and marketing strategies to identify gaps and potential pitfalls. The similar product 'POE2db' received repetitive comments, suggesting a lack of unique value or engaging content. Learn from this and avoid making the same mistakes.
  2. If you're still committed to the idea, identify a very specific segment of players within the game's community that isn't being adequately served by existing resources. This could be players focused on a particular hero, playstyle, or game mode. Targeting a niche allows you to tailor content and build a loyal audience, increasing your chances of standing out in a crowded market.
  3. Explore the possibility of creating tools or resources that enhance existing build and guide websites instead of directly competing with them. This could involve developing a build optimizer, a DPS calculator, or a database of item stats. Providing value to established platforms can be a more sustainable approach than trying to build your own from scratch.
  4. Consider adjacent problems within the video game ecosystem that might present more promising opportunities. Instead of focusing solely on builds and guides, explore areas such as esports analytics, community management tools, or player coaching platforms. These areas might be less saturated and offer greater potential for innovation and growth.
  5. Given the challenging landscape of build and guide websites, carefully evaluate whether this is the best use of your time and resources. It might be wise to save your energy and expertise for a different opportunity with greater potential for success. Building a comprehensive business plan can help in that decision making.

Questions

  1. What specific unmet needs or frustrations do players of this game currently experience when searching for builds and guides, and how can your website address these needs in a fundamentally different way than existing resources?
  2. How will you ensure that your website consistently delivers high-quality, unique content that stands out from the competition and keeps players engaged over the long term, especially given the low engagement observed with similar products?
  3. What is your monetization strategy, and how will you generate sufficient revenue to sustain the website's operations and ongoing content creation, considering the lack of explicit 'buy' signals observed in the analysis of similar products?

  • Confidence: Medium
    • Number of similar products: 4
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 0.0%
    • Positive use signal: 0.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

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