11 Jul 2025
Tech

Energy management system (EMS). It allows to by and sell electricity ...

...on market. It allows to manage all electrical equipment including solar panels, storage batteries and consumption equipment. It is built for large businesses to maintain the electrical hold. EMS has been sold as license to large companies.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Strong Contender

The market has shown clear demand for this type of solution. Your challenge now is to create a version that stands out while delivering what people already want.

Should You Build It?

Build but think about differentiation.


Your are here

Your idea for an Energy Management System (EMS) falls into the 'Strong Contender' category, meaning there's demonstrated market demand. The good news is, others have validated the need, but the flip side is that you'll face competition. With 5 similar products identified, the competitive landscape is moderate. Given the relatively low average number of comments (6) on these similar products, there's room to capture user attention. It appears many products in this space are not well understood initially, as indicated by discussions asking what the product does, which you will need to overcome. Your key challenge is differentiation—creating an EMS that not only meets existing needs but does so in a way that's notably better or unique. Fortunately, early feedback on related products is overwhelmingly positive, so that bodes well for your chances.

Recommendations

  1. Begin by thoroughly analyzing your most successful competitors, particularly focusing on the solutions that resonate with larger businesses. Identify their strengths, weaknesses, and the key features that drive user adoption. Jasmine Energy, for example, received praise for its ease of use and modernization of the REC market; consider how you can provide similar 'easy to use' UX for your large enterprise target audience.
  2. Based on your competitive analysis, pinpoint 2-3 areas where you can significantly outperform existing solutions. This could involve offering more comprehensive energy management features, integrating with a wider range of electrical equipment, or providing superior analytics and reporting capabilities. Make sure you also address the initial confusion of newcomers: how can you explain the product well?
  3. Start with a Minimum Viable Product (MVP) that focuses on the core features most valued by large businesses. Avoid feature bloat and prioritize delivering a seamless and effective user experience for managing electricity, solar panels, storage batteries, and consumption equipment. Given that you're targeting large businesses, ensure the system is scalable and reliable from the outset.
  4. Implement a clear pricing model from the beginning to validate real demand and gather revenue. Offering tiered licensing options based on the size and complexity of the business could be a good approach. Given that you plan to sell licenses, you need to have a robust sales and marketing plan to attract these companies.
  5. Prioritize making your first 50 customers extremely happy. Solicit feedback, iterate on your product based on their needs, and turn them into vocal advocates for your EMS. Their testimonials and case studies will be invaluable for attracting new customers. Because you target enterprises, ask yourself: what does it mean to make them happy?
  6. Pay close attention to user onboarding and education. As seen with Jasmine Energy, simplifying complex concepts like RECs (Renewable Energy Certificates) is crucial. Develop clear, concise onboarding content that explains the energy market and how your EMS helps businesses optimize their energy usage and costs.
  7. Explore integrations with other relevant platforms and services. For example, integrating with accounting software or building management systems could add significant value for large businesses. Similarly, consider the implications of integration with blockchain (as was discussed in the Jasmine API comments).

Questions

  1. Given that you are targeting large businesses, what specific pain points related to energy management are you addressing that are not adequately solved by existing solutions, and how will you quantify the value proposition for these businesses in terms of cost savings or efficiency gains?
  2. Considering the positive reception of API-driven approaches in similar products like Telematica, how might you leverage APIs to extend the functionality of your EMS or integrate with other systems, and what unique services could be built on top of your API?
  3. What specific strategies will you employ to educate potential customers about the complexities of the energy market and how your EMS simplifies energy management for large businesses, ensuring that your value proposition is clear and easily understood?

Your are here

Your idea for an Energy Management System (EMS) falls into the 'Strong Contender' category, meaning there's demonstrated market demand. The good news is, others have validated the need, but the flip side is that you'll face competition. With 5 similar products identified, the competitive landscape is moderate. Given the relatively low average number of comments (6) on these similar products, there's room to capture user attention. It appears many products in this space are not well understood initially, as indicated by discussions asking what the product does, which you will need to overcome. Your key challenge is differentiation—creating an EMS that not only meets existing needs but does so in a way that's notably better or unique. Fortunately, early feedback on related products is overwhelmingly positive, so that bodes well for your chances.

Recommendations

  1. Begin by thoroughly analyzing your most successful competitors, particularly focusing on the solutions that resonate with larger businesses. Identify their strengths, weaknesses, and the key features that drive user adoption. Jasmine Energy, for example, received praise for its ease of use and modernization of the REC market; consider how you can provide similar 'easy to use' UX for your large enterprise target audience.
  2. Based on your competitive analysis, pinpoint 2-3 areas where you can significantly outperform existing solutions. This could involve offering more comprehensive energy management features, integrating with a wider range of electrical equipment, or providing superior analytics and reporting capabilities. Make sure you also address the initial confusion of newcomers: how can you explain the product well?
  3. Start with a Minimum Viable Product (MVP) that focuses on the core features most valued by large businesses. Avoid feature bloat and prioritize delivering a seamless and effective user experience for managing electricity, solar panels, storage batteries, and consumption equipment. Given that you're targeting large businesses, ensure the system is scalable and reliable from the outset.
  4. Implement a clear pricing model from the beginning to validate real demand and gather revenue. Offering tiered licensing options based on the size and complexity of the business could be a good approach. Given that you plan to sell licenses, you need to have a robust sales and marketing plan to attract these companies.
  5. Prioritize making your first 50 customers extremely happy. Solicit feedback, iterate on your product based on their needs, and turn them into vocal advocates for your EMS. Their testimonials and case studies will be invaluable for attracting new customers. Because you target enterprises, ask yourself: what does it mean to make them happy?
  6. Pay close attention to user onboarding and education. As seen with Jasmine Energy, simplifying complex concepts like RECs (Renewable Energy Certificates) is crucial. Develop clear, concise onboarding content that explains the energy market and how your EMS helps businesses optimize their energy usage and costs.
  7. Explore integrations with other relevant platforms and services. For example, integrating with accounting software or building management systems could add significant value for large businesses. Similarly, consider the implications of integration with blockchain (as was discussed in the Jasmine API comments).

Questions

  1. Given that you are targeting large businesses, what specific pain points related to energy management are you addressing that are not adequately solved by existing solutions, and how will you quantify the value proposition for these businesses in terms of cost savings or efficiency gains?
  2. Considering the positive reception of API-driven approaches in similar products like Telematica, how might you leverage APIs to extend the functionality of your EMS or integrate with other systems, and what unique services could be built on top of your API?
  3. What specific strategies will you employ to educate potential customers about the complexities of the energy market and how your EMS simplifies energy management for large businesses, ensuring that your value proposition is clear and easily understood?

  • Confidence: Medium
    • Number of similar products: 5
  • Engagement: Medium
    • Average number of comments: 6
  • Net use signal: 15.0%
    • Positive use signal: 15.0%
    • Negative use signal: 0.0%
  • Net buy signal: 3.0%
    • Positive buy signal: 3.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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