19 Apr 2025
Health & Fitness

A smart collar device for powerlifters and weightlifters that will ...

...track speed, position and momentary force production

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Your idea for a smart collar device for powerlifters falls into a tough category, one we call a "Swamp". This means there are existing solutions, but none have truly captured the market. Three similar products exist, suggesting some validation, but the engagement is low with an average of only 2 comments per product. This indicates that while the idea has been explored, it hasn't generated much excitement or traction. The lack of any significant 'use' or 'buy' signals further underscores this point. Before proceeding, it's essential to understand why previous attempts haven't resonated with the target audience. You will need to either drastically improve upon the functionality of any existing product or find a niche that is not being served by existing products.

Recommendations

  1. Start by deeply investigating why existing smart collars or similar movement tracking solutions haven't achieved widespread adoption in powerlifting and weightlifting. Conduct user interviews, analyze product reviews, and identify the pain points that current solutions fail to address. This research will be crucial in determining if your product can offer a truly unique value proposition.
  2. Rather than targeting all powerlifters and weightlifters, identify a specific niche within the community that is underserved. For example, you might focus on competitive powerlifters needing precise data for meet preparation, or rehabilitation patients needing to monitor their movement for safety. A narrower focus allows you to tailor your product and marketing efforts more effectively and avoid the 'Swamp'.
  3. Explore the possibility of creating tools or integrations for existing fitness platforms or coaching services, rather than building a standalone product. Partnering with established players can provide you with access to a wider audience and reduce the risk of launching yet another product that fails to gain traction. This could mean building an API or SDK, or working to get your product integrated via other methods.
  4. Carefully consider the user feedback from similar products, such as Uplift. Uplift users criticized clunkiness and requested a smoother interface and UX. Focus on building an exceptionally user-friendly product with a seamless interface. Prioritize simplicity and intuitive design to enhance user experience and address the concerns raised by users of competing products.
  5. Investigate adjacent problems that powerlifters and weightlifters face. Perhaps there's a need for better training program analysis tools, injury prevention resources, or community platforms. Exploring these areas might reveal a more promising opportunity with less direct competition.
  6. Given the challenges and low engagement in this specific product category, be prepared to pivot or abandon the idea if your initial research doesn't reveal a clear path to success. Don't become emotionally attached to the idea and be willing to save your energy and resources for a more promising opportunity.

Questions

  1. What critical piece of data or functionality will your smart collar provide that is not currently available or effectively delivered by existing wearable technology or coaching methods in the powerlifting/weightlifting space?
  2. Given the low engagement with similar products, what specific marketing and community-building strategies will you employ to generate excitement and create a loyal user base around your smart collar?
  3. How will you ensure the accuracy and reliability of the data collected by the smart collar, and how will you validate its effectiveness in improving powerlifting/weightlifting performance or preventing injuries?

Your are here

Your idea for a smart collar device for powerlifters falls into a tough category, one we call a "Swamp". This means there are existing solutions, but none have truly captured the market. Three similar products exist, suggesting some validation, but the engagement is low with an average of only 2 comments per product. This indicates that while the idea has been explored, it hasn't generated much excitement or traction. The lack of any significant 'use' or 'buy' signals further underscores this point. Before proceeding, it's essential to understand why previous attempts haven't resonated with the target audience. You will need to either drastically improve upon the functionality of any existing product or find a niche that is not being served by existing products.

Recommendations

  1. Start by deeply investigating why existing smart collars or similar movement tracking solutions haven't achieved widespread adoption in powerlifting and weightlifting. Conduct user interviews, analyze product reviews, and identify the pain points that current solutions fail to address. This research will be crucial in determining if your product can offer a truly unique value proposition.
  2. Rather than targeting all powerlifters and weightlifters, identify a specific niche within the community that is underserved. For example, you might focus on competitive powerlifters needing precise data for meet preparation, or rehabilitation patients needing to monitor their movement for safety. A narrower focus allows you to tailor your product and marketing efforts more effectively and avoid the 'Swamp'.
  3. Explore the possibility of creating tools or integrations for existing fitness platforms or coaching services, rather than building a standalone product. Partnering with established players can provide you with access to a wider audience and reduce the risk of launching yet another product that fails to gain traction. This could mean building an API or SDK, or working to get your product integrated via other methods.
  4. Carefully consider the user feedback from similar products, such as Uplift. Uplift users criticized clunkiness and requested a smoother interface and UX. Focus on building an exceptionally user-friendly product with a seamless interface. Prioritize simplicity and intuitive design to enhance user experience and address the concerns raised by users of competing products.
  5. Investigate adjacent problems that powerlifters and weightlifters face. Perhaps there's a need for better training program analysis tools, injury prevention resources, or community platforms. Exploring these areas might reveal a more promising opportunity with less direct competition.
  6. Given the challenges and low engagement in this specific product category, be prepared to pivot or abandon the idea if your initial research doesn't reveal a clear path to success. Don't become emotionally attached to the idea and be willing to save your energy and resources for a more promising opportunity.

Questions

  1. What critical piece of data or functionality will your smart collar provide that is not currently available or effectively delivered by existing wearable technology or coaching methods in the powerlifting/weightlifting space?
  2. Given the low engagement with similar products, what specific marketing and community-building strategies will you employ to generate excitement and create a loyal user base around your smart collar?
  3. How will you ensure the accuracy and reliability of the data collected by the smart collar, and how will you validate its effectiveness in improving powerlifting/weightlifting performance or preventing injuries?

  • Confidence: Medium
    • Number of similar products: 3
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: 23.3%
    • Positive use signal: 23.3%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

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FortisAI – Barbell Velocity Tracker App

04 Sep 2024 Health & Fitness

Howdy folks,I've been working on an app to solve some problems I've had as a powerlifter:- trimming videos- estimating RPEs- workout tracking specifically tailored for powerliftingAnd so I built [FortisAI](https://www.fortisai.app/)!It was built with all of the above in mind, and utilizes computer vision to extrapolate velocity from your videos, and give you fine-tuned RPE estimates based on your own velocity numbers.It's still in the early stages, and I have a ton of features I'd like to add. If you're interested in this kind of thing, or want some say on the direction of this app I would love your feedback.It's available for download on both iOS and Android via the link above. I also created a [Discord](https://discord.gg/wSC9FbJgzn) for discussion around the app, so feel free to join if you're interested.Thanks!


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Uplift - Movement Assessment & AI Coach

Record your athletic moves in-app, and Uplift’s AI creates a 3D model, providing personalized insights on jump height, takeoff velocity, and more to improve explosiveness, agility, and overall performance.

The Product Hunt launch received positive feedback, with users congratulating the team and praising the 3D model visualization and the concept of a pocket-sized coach with personalized plans. Suggestions included a potential collaboration with ConverForm. Several users noted the app's smooth design, however, some users indicated the app usability needs improvement, specifically mentioning the need for a smoother interface and better UX. The sentiment is that user feedback should be carefully considered for future updates and improvements.

Users criticized the app for being clunky, stating that a smoother interface and improved UX are needed. There's also a desire for user feedback to play a more significant role in future updates and development of the application.


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