Should I Build It Should I Build It
10 Apr 2025
Events

city game, self guided tours and games in cities for people to book ...

...online and play right away

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.

Your are here

Your idea for city games and self-guided tours falls into a competitive space. We found 10 similar products, indicating established demand but also significant competition. This means you're entering a market where people clearly want what you're offering, but standing out will be tough. The engagement level (10 comments per product on average) suggests moderate interest, so grabbing attention will require a compelling offering. While we don't have explicit 'use' signals from the data, the positive 'buy' signals are notable – only 5% of products have similar levels of purchase intent, suggesting that if you can offer the right experience, people are willing to pay. You need to focus on differentiation to avoid being just another option in a crowded market. Think of this as an opportunity, not a roadblock, to innovate and capture your share.

Recommendations

  1. Begin with thorough market research to identify underserved niches within the city exploration market. Look at the criticism of the similar products to see which use cases are not covered. For example, Story City was criticized for not being mobile responsive, heavy on sign-ups and the lack of up-to-date design so make sure you address those if you go in a similar direction.
  2. Develop a unique game mechanic or theme that differentiates your tours from existing options. Don't just offer another tour; create an experience. Consider integrating elements of augmented reality (AR) or interactive storytelling to enhance engagement.
  3. Focus on a specific type of city explorer. Are you targeting families, history buffs, or adventure seekers? Tailor your tours and marketing to resonate with your chosen demographic, to achieve product market fit faster.
  4. Prioritize mobile optimization and a seamless user experience, this was a common theme for similar products. Ensure your platform is responsive, easy to navigate, and visually appealing. User reviews of similar products suggest paying attention to design and responsiveness is crucial.
  5. Create strategic partnerships with local businesses to enhance your tours and offer exclusive deals. Collaborate with restaurants, shops, and attractions to provide a more immersive and valuable experience and help with the cost of content generation.
  6. Implement a robust feedback system to continuously improve your tours. Encourage users to leave reviews and suggestions, and actively incorporate their input into your product development process. Engage with your first users, gathering feedback and iterating quickly to create a loyal, vocal group of early adopters who will advocate for your product.
  7. Develop a strong brand identity and marketing strategy that communicates your unique value proposition. Showcase what makes your tours different and why users should choose you over the competition. Since competition is stiff, your brand and marketing efforts must be compelling. Position your product with a strong, clear message that resonates with your target users.

Questions

  1. What are some hyperlocal trends that are unique to the cities you plan to launch in, and how can you integrate these into your tours to create a truly unique and relevant experience?
  2. Given the crowded market, what innovative pricing models can you experiment with (e.g., freemium, subscription, pay-per-challenge) to attract users and ensure profitability?
  3. How can you leverage user-generated content, such as photos and stories, to build a community around your city games and enhance the overall tour experience?

Your are here

Your idea for city games and self-guided tours falls into a competitive space. We found 10 similar products, indicating established demand but also significant competition. This means you're entering a market where people clearly want what you're offering, but standing out will be tough. The engagement level (10 comments per product on average) suggests moderate interest, so grabbing attention will require a compelling offering. While we don't have explicit 'use' signals from the data, the positive 'buy' signals are notable – only 5% of products have similar levels of purchase intent, suggesting that if you can offer the right experience, people are willing to pay. You need to focus on differentiation to avoid being just another option in a crowded market. Think of this as an opportunity, not a roadblock, to innovate and capture your share.

Recommendations

  1. Begin with thorough market research to identify underserved niches within the city exploration market. Look at the criticism of the similar products to see which use cases are not covered. For example, Story City was criticized for not being mobile responsive, heavy on sign-ups and the lack of up-to-date design so make sure you address those if you go in a similar direction.
  2. Develop a unique game mechanic or theme that differentiates your tours from existing options. Don't just offer another tour; create an experience. Consider integrating elements of augmented reality (AR) or interactive storytelling to enhance engagement.
  3. Focus on a specific type of city explorer. Are you targeting families, history buffs, or adventure seekers? Tailor your tours and marketing to resonate with your chosen demographic, to achieve product market fit faster.
  4. Prioritize mobile optimization and a seamless user experience, this was a common theme for similar products. Ensure your platform is responsive, easy to navigate, and visually appealing. User reviews of similar products suggest paying attention to design and responsiveness is crucial.
  5. Create strategic partnerships with local businesses to enhance your tours and offer exclusive deals. Collaborate with restaurants, shops, and attractions to provide a more immersive and valuable experience and help with the cost of content generation.
  6. Implement a robust feedback system to continuously improve your tours. Encourage users to leave reviews and suggestions, and actively incorporate their input into your product development process. Engage with your first users, gathering feedback and iterating quickly to create a loyal, vocal group of early adopters who will advocate for your product.
  7. Develop a strong brand identity and marketing strategy that communicates your unique value proposition. Showcase what makes your tours different and why users should choose you over the competition. Since competition is stiff, your brand and marketing efforts must be compelling. Position your product with a strong, clear message that resonates with your target users.

Questions

  1. What are some hyperlocal trends that are unique to the cities you plan to launch in, and how can you integrate these into your tours to create a truly unique and relevant experience?
  2. Given the crowded market, what innovative pricing models can you experiment with (e.g., freemium, subscription, pay-per-challenge) to attract users and ensure profitability?
  3. How can you leverage user-generated content, such as photos and stories, to build a community around your city games and enhance the overall tour experience?

  • Confidence: High
    • Number of similar products: 10
  • Engagement: Medium
    • Average number of comments: 10
  • Net use signal: 26.2%
    • Positive use signal: 27.7%
    • Negative use signal: 1.5%
  • Net buy signal: 1.5%
    • Positive buy signal: 1.5%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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