Should I Build It Should I Build It
18 Jul 2025
Design Tools

A mobile first slide deck that can be created and updated on a phone ...

...but viewed on the big screen

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

Your idea for a mobile-first slide deck creator aligns with the 'Freemium' model, where user adoption is high, but converting users to paying customers can be challenging. We found 3 similar products, indicating a potentially viable market but also some competition. The average engagement, as measured by the average comment count for the similar products, is relatively high at 19 comments, suggesting that people are interested and providing feedback. Given the "Freemium" category, focusing on how to provide enough free value to attract users while clearly differentiating and providing compelling reasons to upgrade to a paid version will be key. The similar product criticisms suggest users value integrations, interactivity, and ease of use, so focusing on these aspects could set your product apart. Many "Freemium" offerings struggle with monetization, so a solid plan is paramount.

Recommendations

  1. Given the 'Freemium' nature of this market, your initial focus should be on maximizing user acquisition and engagement. Prioritize a seamless mobile experience for creating and updating slides. Iterate quickly based on user feedback, focusing on the features that drive the most engagement.
  2. To address the 'Freemium' challenge, identify the specific users who derive the most value from the free version of your slide deck creator. These are your potential power users and early adopters. Understand their pain points and use cases to tailor premium features that directly address their needs.
  3. Develop premium features that offer significant value beyond the free version. Consider features like advanced analytics, team collaboration tools, custom branding options, or priority support. These features should cater to the needs of power users and larger organizations willing to pay for enhanced capabilities. Drawing from the criticism of similar products, focus on deep app integrations and interactive elements to differentiate your premium offering.
  4. Explore different monetization strategies beyond individual subscriptions. Consider charging teams or organizations for access to collaborative features and advanced controls. Another option is to offer personalized help, consulting, or custom template design services for an additional fee.
  5. To de-risk your pricing strategy, A/B test different pricing approaches with small groups of users. Experiment with different price points, feature bundles, and subscription models to find the optimal balance between user adoption and revenue generation. Pay close attention to conversion rates and customer feedback to refine your approach.
  6. Based on feedback from similar products, prioritize integrations with popular platforms like Figma. Make sure to have tracking and analytics functionality integrated in your product. Make sure your UI is simple and intuitive, and your support channels are responsive and accessible.
  7. Actively seek feedback from your users, especially early adopters. Engage in discussions to find out what they want and need. This type of feedback will be essential to improving your offering and increase customer retention.

Questions

  1. What specific pain points does your mobile-first slide deck creator solve for users that existing solutions like PowerPoint, Keynote, and Google Slides do not address effectively, especially in a mobile context?
  2. How can you create a 'Freemium' offering that provides substantial value to free users while still incentivizing them to upgrade to a paid plan, and what key metrics will you track to measure the success of your monetization strategy?
  3. Considering the concerns about potential native implementations by Microsoft and Google, what unique features or integrations can you develop to create a sustainable competitive advantage and prevent your product from being easily replicated?

Your are here

Your idea for a mobile-first slide deck creator aligns with the 'Freemium' model, where user adoption is high, but converting users to paying customers can be challenging. We found 3 similar products, indicating a potentially viable market but also some competition. The average engagement, as measured by the average comment count for the similar products, is relatively high at 19 comments, suggesting that people are interested and providing feedback. Given the "Freemium" category, focusing on how to provide enough free value to attract users while clearly differentiating and providing compelling reasons to upgrade to a paid version will be key. The similar product criticisms suggest users value integrations, interactivity, and ease of use, so focusing on these aspects could set your product apart. Many "Freemium" offerings struggle with monetization, so a solid plan is paramount.

Recommendations

  1. Given the 'Freemium' nature of this market, your initial focus should be on maximizing user acquisition and engagement. Prioritize a seamless mobile experience for creating and updating slides. Iterate quickly based on user feedback, focusing on the features that drive the most engagement.
  2. To address the 'Freemium' challenge, identify the specific users who derive the most value from the free version of your slide deck creator. These are your potential power users and early adopters. Understand their pain points and use cases to tailor premium features that directly address their needs.
  3. Develop premium features that offer significant value beyond the free version. Consider features like advanced analytics, team collaboration tools, custom branding options, or priority support. These features should cater to the needs of power users and larger organizations willing to pay for enhanced capabilities. Drawing from the criticism of similar products, focus on deep app integrations and interactive elements to differentiate your premium offering.
  4. Explore different monetization strategies beyond individual subscriptions. Consider charging teams or organizations for access to collaborative features and advanced controls. Another option is to offer personalized help, consulting, or custom template design services for an additional fee.
  5. To de-risk your pricing strategy, A/B test different pricing approaches with small groups of users. Experiment with different price points, feature bundles, and subscription models to find the optimal balance between user adoption and revenue generation. Pay close attention to conversion rates and customer feedback to refine your approach.
  6. Based on feedback from similar products, prioritize integrations with popular platforms like Figma. Make sure to have tracking and analytics functionality integrated in your product. Make sure your UI is simple and intuitive, and your support channels are responsive and accessible.
  7. Actively seek feedback from your users, especially early adopters. Engage in discussions to find out what they want and need. This type of feedback will be essential to improving your offering and increase customer retention.

Questions

  1. What specific pain points does your mobile-first slide deck creator solve for users that existing solutions like PowerPoint, Keynote, and Google Slides do not address effectively, especially in a mobile context?
  2. How can you create a 'Freemium' offering that provides substantial value to free users while still incentivizing them to upgrade to a paid plan, and what key metrics will you track to measure the success of your monetization strategy?
  3. Considering the concerns about potential native implementations by Microsoft and Google, what unique features or integrations can you develop to create a sustainable competitive advantage and prevent your product from being easily replicated?

  • Confidence: Medium
    • Number of similar products: 3
  • Engagement: High
    • Average number of comments: 19
  • Net use signal: 23.9%
    • Positive use signal: 25.2%
    • Negative use signal: 1.3%
  • Net buy signal: -1.3%
    • Positive buy signal: 0.0%
    • Negative buy signal: 1.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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