Should I Build It Should I Build It
18 Jul 2025
Parenting

An app that reminds parents to feed babies. It also gives tips for ...

...taking care of babies.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Strong Contender

The market has shown clear demand for this type of solution. Your challenge now is to create a version that stands out while delivering what people already want.

Should You Build It?

Build but think about differentiation.

Your are here

Your idea for a baby care app falls into a "Strong Contender" category, meaning there's demonstrated demand for this type of solution. You're entering a market with moderate competition (5 similar products), so differentiation will be key. The similar products have medium engagement (average of 6 comments), suggesting there's interest, but capturing attention requires a compelling offering. While we don't have explicit 'use' or 'buy' signals from the comments, the success of similar apps like MyBabyHelp, the Baby Food App, and Maia indicates parents are actively seeking digital support. You need to make sure you provide a reliable, easy-to-use solution while giving specific, concrete advice to new parents. Consider the criticisms surrounding similar products, such as the handling of conflicting advice and integration capabilities with existing devices, to position your app effectively.

Recommendations

  1. Begin by thoroughly examining what the current market leaders are doing well. Apps like MyBabyHelp are praised for personalized advice, while others face criticism for handling conflicting advice. Identify these strengths and weaknesses to inform your strategy and ensure your app addresses the pain points of parents.
  2. Pinpoint 2-3 specific areas where your app can outperform existing solutions. For instance, given the criticism around conflicting advice, you could focus on providing evidence-based recommendations or allowing users to customize advice based on their pediatrician's guidance. Think about the long-term adaptation of the app as the baby grows and try to integrate with other medical advice.
  3. Launch with a minimal set of core features that address the most pressing needs of new parents. Focus on the reminder functionality and essential care tips, iterating and expanding based on user feedback. Don't try to build a comprehensive solution from day one.
  4. Implement a freemium model from the start to gauge real demand and generate revenue. Offer a basic set of features for free, and charge for premium content such as personalized advice, advanced tracking, or access to a community forum. Given the success of the Personalised Baby Food App, consider personalized plans for childcare or even child sleep.
  5. Concentrate on providing outstanding support and service to your initial users. Solicit feedback actively and use it to refine your app and improve user satisfaction. Happy early adopters will be your most effective advocates. Look to Maia as an example of an app praised for its simplicity and focus on the core needs of breastfeeding mothers.
  6. Consider the discussions from similar products. For example, users suggested incorporating community features to Maia. Build features that let parents connect, share experiences, and support each other.
  7. Focus on the reliability of your app. Make it easy to use and make it easy to understand the recommendations. Also focus on the long-term adaptation of the app as the baby grows.

Questions

  1. Given the potential for conflicting advice in baby care, how will your app prioritize or reconcile differing recommendations from various sources to ensure users receive consistent and reliable guidance?
  2. Considering that some users found baby tracking apps ineffective or unnecessary, how will your app demonstrate tangible value and address the specific concerns of parents who may be skeptical about the benefits of tracking their baby's routines?
  3. How will you address the potential need for medical advice, and what steps will you take to ensure that users can rely on your app over time?

Your are here

Your idea for a baby care app falls into a "Strong Contender" category, meaning there's demonstrated demand for this type of solution. You're entering a market with moderate competition (5 similar products), so differentiation will be key. The similar products have medium engagement (average of 6 comments), suggesting there's interest, but capturing attention requires a compelling offering. While we don't have explicit 'use' or 'buy' signals from the comments, the success of similar apps like MyBabyHelp, the Baby Food App, and Maia indicates parents are actively seeking digital support. You need to make sure you provide a reliable, easy-to-use solution while giving specific, concrete advice to new parents. Consider the criticisms surrounding similar products, such as the handling of conflicting advice and integration capabilities with existing devices, to position your app effectively.

Recommendations

  1. Begin by thoroughly examining what the current market leaders are doing well. Apps like MyBabyHelp are praised for personalized advice, while others face criticism for handling conflicting advice. Identify these strengths and weaknesses to inform your strategy and ensure your app addresses the pain points of parents.
  2. Pinpoint 2-3 specific areas where your app can outperform existing solutions. For instance, given the criticism around conflicting advice, you could focus on providing evidence-based recommendations or allowing users to customize advice based on their pediatrician's guidance. Think about the long-term adaptation of the app as the baby grows and try to integrate with other medical advice.
  3. Launch with a minimal set of core features that address the most pressing needs of new parents. Focus on the reminder functionality and essential care tips, iterating and expanding based on user feedback. Don't try to build a comprehensive solution from day one.
  4. Implement a freemium model from the start to gauge real demand and generate revenue. Offer a basic set of features for free, and charge for premium content such as personalized advice, advanced tracking, or access to a community forum. Given the success of the Personalised Baby Food App, consider personalized plans for childcare or even child sleep.
  5. Concentrate on providing outstanding support and service to your initial users. Solicit feedback actively and use it to refine your app and improve user satisfaction. Happy early adopters will be your most effective advocates. Look to Maia as an example of an app praised for its simplicity and focus on the core needs of breastfeeding mothers.
  6. Consider the discussions from similar products. For example, users suggested incorporating community features to Maia. Build features that let parents connect, share experiences, and support each other.
  7. Focus on the reliability of your app. Make it easy to use and make it easy to understand the recommendations. Also focus on the long-term adaptation of the app as the baby grows.

Questions

  1. Given the potential for conflicting advice in baby care, how will your app prioritize or reconcile differing recommendations from various sources to ensure users receive consistent and reliable guidance?
  2. Considering that some users found baby tracking apps ineffective or unnecessary, how will your app demonstrate tangible value and address the specific concerns of parents who may be skeptical about the benefits of tracking their baby's routines?
  3. How will you address the potential need for medical advice, and what steps will you take to ensure that users can rely on your app over time?

  • Confidence: Medium
    • Number of similar products: 5
  • Engagement: Medium
    • Average number of comments: 6
  • Net use signal: 17.3%
    • Positive use signal: 22.7%
    • Negative use signal: 5.5%
  • Net buy signal: 2.1%
    • Positive buy signal: 7.6%
    • Negative buy signal: 5.5%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

MyBaby.help - Instant parenting assistant

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MyBabyHelp provides personalized, AI-driven baby care answers, tailored to your baby's needs (age, milestones, allergies, more). Track development, get feeding and sleep advice, and upload photos for specific guidance—all to simplify your parenting journey.

MyBabyHelp is generating excitement, particularly among first-time parents, for its personalized daily baby care tips, milestone tracking, and customization. Users appreciate the tailored advice, eliminating the need to sift through information. Questions revolve around ease of use, reliability, long term adaptation as the baby grows, and the possibility of integrating medical advice. Several users are sharing MyBabyHelp with their parent friends and see it as an essential purchase for new parents.

The primary criticism revolves around the app's handling of conflicting advice and its integration capabilities with various devices. Users are seeking clarity on how the app prioritizes or resolves differing recommendations and how seamlessly it connects with their existing devices.

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I’m Cauê, and I’m thrilled to share Little One Tracker app with you all. This app came to life after my second daughter was born. My wife was having a tough time finding a simple and easy-to-use app to track our baby’s basic routines, like sleeping, nappy changes, and feeds. So, I decided to roll up my sleeves and build one myself.Seeing my wife struggle with the existing apps made me realize there was a real need for something better. I wanted to create a tool that was intuitive and user-friendly for new parents and caregivers who want to keep track of their newborn’s well-being without any hassle. Thus, Little One Tracker was born.You can easily track your baby’s sleep, ensuring they get the right amount of rest needed to grow and thrive. Log your baby’s feeds to keep a detailed history of all feeding times. Track nappy changes to monitor your baby’s health and well-being.What makes my app even cooler is that you can track as many babies as you’d like, and their data won’t get mixed up. Of course, I couldn’t leave out the Dark theme — I chose dark colors to prevent the phone screen from lighting up too much during those late-night checks, keeping the little ones asleep.I hope the app helps everyone easily track their little one’s routines.

Users expressed skepticism about the effectiveness of tracking baby sleep, with one user finding it pointless and ineffective. Another user compared hospital stay in Canada to app usage for baby tracking, while a third user mentioned using Baby Tracker but found it lacking and stopped using it after six months.

Critics argue that tracking baby sleep is unnecessary and reflects a fear of losing control. Additionally, one user found the app to be subpar and considered creating a better alternative.

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Personalised Baby Food App - Free - One stop baby food solution with personalised guidance

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This solves everything related to 0-5 yrs baby food, personalised food plans, lifelong free, a like-minded community, an AI diet assistant, and much more—all as a one-stop solution. Everything you need, in one place, to make parenting easier for every parent.

The app is highly praised as a helpful and amazing tool, especially for first-time parents. Users appreciate its personalized baby diet plans, AI support, and its potential to make baby food management easier. The app is described as innovative, powerful, and extremely useful, with several users expressing excitement to use it and noting its positive impact. The personalized diet plans are seen as a blessing, and the AI assistant is appreciated.

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Maia - Simple to use breastfeeding tracker & mom care

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Maia helps moms track feeds, monitor growth, and maintain their emotional wellbeing through a thoughtfully designed app that adapts between day and night. The app offers tracking while maintaining a focused, calm experience that's mindful of nurturing bonding

Maia is praised as a helpful app, especially for first-time mothers, simplifying breastfeeding tracking and overall care. Users appreciate its ability to track feeds, growth, and well-being. The absence of registration is considered a positive feature. Some users suggest incorporating community features and emphasize the importance of market research. Many wish they had Maia during their breastfeeding experiences, noting its potential in promoting better health, particularly with medical products.

Users suggest enhancing the product with features like white noise/music and specific functionalities for mothers of twins. There's also a call for community features to facilitate experience sharing among mothers.

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