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Your idea for a restaurant ordering app places you in a highly competitive market, with at least 9 similar products already out there. The good news is these types of products generally get pretty good engagement, averaging 7 comments per launch. However, it's worth noting that most of these products do not generate positive use or buy signals from users. This means while people are interested in the concept, converting that interest into actual usage and willingness to pay is a challenge. Given this competitive landscape, your app needs a strong differentiator to stand out and capture market share. You're not alone, but you'll need to fight for attention.

Recommendations

1. Begin with an in-depth competitive analysis. Identify the strengths and weaknesses of existing restaurant ordering apps. Focus on understanding user reviews and feedback for apps like Per Diem and Dinesto to uncover unmet needs and pain points. Prioritize features that directly address these gaps to differentiate your offering.
2. Concentrate on a niche market segment within the restaurant industry, such as local cafes, family-owned diners, or specific cuisine types. Tailor your app's features and marketing to meet the specific needs of this niche. This targeted approach can help you gain a foothold in the market before expanding to a broader audience.
3. Develop a unique value proposition that goes beyond basic ordering functionality. Consider incorporating features like loyalty programs, personalized recommendations, or seamless integration with restaurant inventory management systems. Explore offering commission-free options to attract restaurants concerned about high third-party platform fees, addressing a key criticism of existing platforms.
4. Prioritize user experience (UX) and user interface (UI) design. Ensure your app is intuitive, easy to navigate, and visually appealing. Focus on creating a smooth ordering process that minimizes friction for both customers and restaurant staff. Since Per Diem was praised for its simple UI, make sure yours is just as easy to use.
5. Implement a robust feedback mechanism to gather user insights and iterate quickly. Actively solicit feedback from restaurants and customers during the early stages of development. Use this feedback to refine your app's features and address any usability issues. Since full backend integration is crucial, make sure that this is implemented with easy onboarding.
6. Craft a compelling marketing strategy that highlights your app's unique value proposition. Focus on building brand awareness and generating excitement among your target audience. Utilize social media, content marketing, and partnerships with local restaurants to promote your app. Clearly communicate the benefits for both restaurants and customers over traditional ordering methods or existing platforms.
7. Offer comprehensive support and training to restaurants adopting your app. Provide clear documentation, tutorials, and responsive customer support to help restaurants onboard and use your app effectively. Consider offering on-site training sessions to ensure a smooth transition.

Questions

1. Given the existing solutions like Per Diem and Dinesto, what specific features or functionalities will your app offer that are significantly better or unique, addressing the criticisms and suggestions made by users of similar products?
2. How will you ensure the app's cost-effectiveness for restaurants, especially considering concerns about high commissions charged by existing delivery platforms, and what pricing model will you adopt to address these concerns?
3. What is your go-to-market strategy for acquiring restaurants and users, and how will you overcome the challenge of convincing restaurants to switch from existing ordering systems or third-party delivery platforms?