A video library of stories with people explaining what they do for a ...
...living, why they like it, and how they started.
While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.
Should You Build It?
Not before thinking deeply about differentiation.
Your are here
Your idea of creating a video library showcasing professionals explaining their jobs, motivations, and career paths places you in a competitive space. We've identified six similar products, indicating established interest but also significant competition. The average number of comments on these similar products is around 7, suggesting a moderate level of engagement. Although we don't have explicit 'use' signals, it's worth noting the landscape. To thrive, you'll need to carefully consider how your platform can offer something genuinely different or better than what already exists. Focusing on a niche or providing a unique experience could be key.
Recommendations
- Begin with thorough market research to identify gaps and unmet needs. Analyze existing platforms like "Founder Reports," noting their strengths (e.g., focus on founder stories, insights) and weaknesses (e.g., lack of industry filter, search function). Use this analysis to inform your unique selling proposition.
- Define your target audience precisely. Are you focusing on specific industries, career stages, or educational backgrounds? Narrowing your focus will help you tailor content and marketing efforts, making it easier to stand out. Consider the fact that other successful platforms also exist, such as Starter Story and Indie Hackers and identify areas of overlap.
- Differentiate your content through unique storytelling approaches. Can you offer more in-depth interviews, behind-the-scenes footage, or interactive elements? Explore formats that competitors aren't using to capture and maintain user interest. User feedback from similar products mentions interest in the selection process, so document yours.
- Develop a strong content strategy. Plan a diverse range of stories, and consider including voices from underrepresented groups. Prioritize quality over quantity, ensuring each video provides valuable insights and inspiration. Given the criticism around some platforms being in a "rough state", focus on high production value and polish.
- Implement robust search and filtering functionalities from the outset. Users of similar platforms have criticized the lack of search functions. Make it easy for users to find content relevant to their interests and career aspirations.
- Actively engage with your audience on social media and other platforms. Share snippets of videos, highlight key takeaways, and encourage discussions. Build a community around your content to foster loyalty and drive engagement.
- Explore partnerships with educational institutions, career counseling services, and industry associations. Collaboration can expand your reach and credibility.
- Consider how you might integrate community aspects, like the ability for viewers to ask questions or connect with the featured professionals. This could significantly boost user engagement and differentiate your platform.
Questions
- What specific problem are you solving for your target audience that existing platforms aren't addressing adequately?
- How will you ensure the quality and authenticity of the stories shared on your platform, and what measures will you take to prevent misinformation or biased content?
- What innovative business model will you employ to monetize your video library, considering the competitive landscape and the need to provide value to both users and content creators?
Your are here
Your idea of creating a video library showcasing professionals explaining their jobs, motivations, and career paths places you in a competitive space. We've identified six similar products, indicating established interest but also significant competition. The average number of comments on these similar products is around 7, suggesting a moderate level of engagement. Although we don't have explicit 'use' signals, it's worth noting the landscape. To thrive, you'll need to carefully consider how your platform can offer something genuinely different or better than what already exists. Focusing on a niche or providing a unique experience could be key.
Recommendations
- Begin with thorough market research to identify gaps and unmet needs. Analyze existing platforms like "Founder Reports," noting their strengths (e.g., focus on founder stories, insights) and weaknesses (e.g., lack of industry filter, search function). Use this analysis to inform your unique selling proposition.
- Define your target audience precisely. Are you focusing on specific industries, career stages, or educational backgrounds? Narrowing your focus will help you tailor content and marketing efforts, making it easier to stand out. Consider the fact that other successful platforms also exist, such as Starter Story and Indie Hackers and identify areas of overlap.
- Differentiate your content through unique storytelling approaches. Can you offer more in-depth interviews, behind-the-scenes footage, or interactive elements? Explore formats that competitors aren't using to capture and maintain user interest. User feedback from similar products mentions interest in the selection process, so document yours.
- Develop a strong content strategy. Plan a diverse range of stories, and consider including voices from underrepresented groups. Prioritize quality over quantity, ensuring each video provides valuable insights and inspiration. Given the criticism around some platforms being in a "rough state", focus on high production value and polish.
- Implement robust search and filtering functionalities from the outset. Users of similar platforms have criticized the lack of search functions. Make it easy for users to find content relevant to their interests and career aspirations.
- Actively engage with your audience on social media and other platforms. Share snippets of videos, highlight key takeaways, and encourage discussions. Build a community around your content to foster loyalty and drive engagement.
- Explore partnerships with educational institutions, career counseling services, and industry associations. Collaboration can expand your reach and credibility.
- Consider how you might integrate community aspects, like the ability for viewers to ask questions or connect with the featured professionals. This could significantly boost user engagement and differentiate your platform.
Questions
- What specific problem are you solving for your target audience that existing platforms aren't addressing adequately?
- How will you ensure the quality and authenticity of the stories shared on your platform, and what measures will you take to prevent misinformation or biased content?
- What innovative business model will you employ to monetize your video library, considering the competitive landscape and the need to provide value to both users and content creators?
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Confidence: High
- Number of similar products: 6
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Engagement: Medium
- Average number of comments: 7
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Net use signal: 18.6%
- Positive use signal: 18.6%
- Negative use signal: 0.0%
- Net buy signal: 3.7%
- Positive buy signal: 3.7%
- Negative buy signal: 0.0%
Help
This chart summarizes all the similar products we found for your idea in a single plot.
The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments.
The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.
The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category.
The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.
The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.
Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.
