Dashboard for managing and organising figma projects with more ...

...hiarachy and better naming

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.


Your are here

Your idea for a dashboard to manage and organize Figma projects with better hierarchy and naming falls into the 'Freemium' category. This is a crowded space with 14 similar products, indicating high competition. The core challenge here is that users appreciate tools that enhance Figma's functionality, but may not be willing to pay for them. You'll need to identify a strong value proposition that warrants a premium offering, and you will need to get creative with the monetization. The average engagement for similar products is medium, meaning you'll need to stand out to capture user attention. Given the user feedback on similar products, a critical focus will be ensuring both ease of setup and extensibility, as well as clear communication regarding your product's unique value. Think about the criticisms about usability and adoption challenges; that might be useful to consider during the design process.

Recommendations

  1. Start by deeply understanding the pain points Figma users face when managing projects. Focus on what current solutions lack in terms of hierarchy, naming conventions, and overall organization. Interview potential users, conduct surveys, and analyze online communities to identify unmet needs.
  2. Since you're in the 'Freemium' category, identify which users (e.g., individual designers, small teams, large enterprises) get the most value from free versions of similar tools. Understand their workflows and what limitations they encounter that would justify a paid upgrade.
  3. Develop premium features that directly address the limitations identified. This could include advanced search and filtering, automated naming conventions, role-based permissions, or integrations with other design and project management tools. Practical UI and Figma Comment Organizer demonstrate the demand for features that streamline workflows.
  4. Consider charging teams rather than individuals. Teams are more likely to pay for collaboration and organizational features that benefit multiple users. This also aligns with the pain points of managing larger Figma projects.
  5. Explore offering personalized help or consulting as a premium service. This could include onboarding support, custom template creation, or design system implementation. The criticism of Functional UI Kit about the lack of setup instructions indicates this is a relevant problem.
  6. Before a full launch, test different pricing approaches with small groups of users. Experiment with different tiers, features, and payment models to find the optimal balance between value and price. Take into account the criticism regarding Notion Integration for Specify being too expensive compared to Coda.io.
  7. Given the discussions around open-source and self-hosting, clearly communicate your product's stance on these options. Transparency can build trust and attract users who value these features.
  8. Pay attention to the balance between ease of setup and extensibility. Users value tools that are both easy to use and powerful. Provide clear documentation and tutorials to help users get started quickly.

Questions

  1. How can you differentiate your dashboard from existing Figma organization tools to avoid being just another 'me-too' product in a crowded market?
  2. What specific pricing strategies will you employ to convince free users to upgrade to a paid plan, considering the 'Freemium' nature of the market and the criticism that similar tools are too expensive?
  3. Considering the feedback on other similar product launches, how will you ensure your tool strikes the right balance between being easy to use and highly extensible to appeal to a broad range of users?

Your are here

Your idea for a dashboard to manage and organize Figma projects with better hierarchy and naming falls into the 'Freemium' category. This is a crowded space with 14 similar products, indicating high competition. The core challenge here is that users appreciate tools that enhance Figma's functionality, but may not be willing to pay for them. You'll need to identify a strong value proposition that warrants a premium offering, and you will need to get creative with the monetization. The average engagement for similar products is medium, meaning you'll need to stand out to capture user attention. Given the user feedback on similar products, a critical focus will be ensuring both ease of setup and extensibility, as well as clear communication regarding your product's unique value. Think about the criticisms about usability and adoption challenges; that might be useful to consider during the design process.

Recommendations

  1. Start by deeply understanding the pain points Figma users face when managing projects. Focus on what current solutions lack in terms of hierarchy, naming conventions, and overall organization. Interview potential users, conduct surveys, and analyze online communities to identify unmet needs.
  2. Since you're in the 'Freemium' category, identify which users (e.g., individual designers, small teams, large enterprises) get the most value from free versions of similar tools. Understand their workflows and what limitations they encounter that would justify a paid upgrade.
  3. Develop premium features that directly address the limitations identified. This could include advanced search and filtering, automated naming conventions, role-based permissions, or integrations with other design and project management tools. Practical UI and Figma Comment Organizer demonstrate the demand for features that streamline workflows.
  4. Consider charging teams rather than individuals. Teams are more likely to pay for collaboration and organizational features that benefit multiple users. This also aligns with the pain points of managing larger Figma projects.
  5. Explore offering personalized help or consulting as a premium service. This could include onboarding support, custom template creation, or design system implementation. The criticism of Functional UI Kit about the lack of setup instructions indicates this is a relevant problem.
  6. Before a full launch, test different pricing approaches with small groups of users. Experiment with different tiers, features, and payment models to find the optimal balance between value and price. Take into account the criticism regarding Notion Integration for Specify being too expensive compared to Coda.io.
  7. Given the discussions around open-source and self-hosting, clearly communicate your product's stance on these options. Transparency can build trust and attract users who value these features.
  8. Pay attention to the balance between ease of setup and extensibility. Users value tools that are both easy to use and powerful. Provide clear documentation and tutorials to help users get started quickly.

Questions

  1. How can you differentiate your dashboard from existing Figma organization tools to avoid being just another 'me-too' product in a crowded market?
  2. What specific pricing strategies will you employ to convince free users to upgrade to a paid plan, considering the 'Freemium' nature of the market and the criticism that similar tools are too expensive?
  3. Considering the feedback on other similar product launches, how will you ensure your tool strikes the right balance between being easy to use and highly extensible to appeal to a broad range of users?

  • Confidence: High
    • Number of similar products: 14
  • Engagement: Medium
    • Average number of comments: 7
  • Net use signal: 18.6%
    • Positive use signal: 19.9%
    • Negative use signal: 1.3%
  • Net buy signal: -0.5%
    • Positive buy signal: 0.8%
    • Negative buy signal: 1.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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