08 May 2025
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Properly app that lets you find homes swiping and easy interface

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Your idea of a property app with a swiping interface enters a crowded space. We found 5 similar products, indicating existing solutions. The engagement with these products is low, with an average of only 2 comments, suggesting that users aren't highly invested or excited. The IDEA CATEGORY "Swamp" characterizes your idea type as one where many mediocre solutions already exist and are not well-loved by users. Given this context, standing out will be challenging, and profitability might be difficult to achieve. You're entering a market where many have tried and struggled to create a truly compelling product.

Recommendations

  1. Before investing further, deeply research why existing "swipe to find homes" solutions haven't achieved widespread success. Analyze user reviews, identify pain points, and pinpoint unmet needs. Understanding the shortcomings of current apps is crucial to finding opportunities for genuine differentiation.
  2. If you decide to proceed, narrow your focus to a specific, underserved group within the real estate market. Consider targeting renters, first-time homebuyers in a particular location, or investors seeking specific property types. A niche focus will allow you to tailor your app's features and marketing efforts for maximum impact.
  3. Instead of directly competing with existing property apps, explore building tools or services for real estate agents or property managers. This could involve developing a CRM, lead generation platform, or property management software. Providing value to industry professionals may be a more sustainable path to success.
  4. Based on the similar product reviews, users appreciate price history features. Prioritize adding comprehensive price history data for properties in your app. This will enhance its value for potential buyers and investors, addressing a key user need.
  5. Many users of similar products want to see international expansion, so make sure to address this early. Decide on your target market, and make sure to communicate to your early adopters. Don't just dismiss their requests but clearly communicate your roadmap.
  6. Before sinking significant resources, explore adjacent problems related to real estate that might present more promising opportunities. Consider areas like property management, home services, or real estate investment tools. These fields may offer less competition and greater potential for innovation.
  7. Honestly assess whether this is the best use of your time and energy. Given the existing landscape and the challenges of creating a standout property app, consider whether your skills and resources might be better applied to a different problem or market. It might be a good idea to save your energy for a better opportunity.

Questions

  1. What specific, unique value proposition will your app offer that existing "swipe to find homes" solutions lack? How will you address the shortcomings and pain points that users have already expressed with similar products?
  2. Given the low engagement observed with similar apps, what strategies will you employ to create a truly sticky and engaging user experience? How will you foster a loyal user base and encourage repeat usage?
  3. If you decide to target a niche market, how will you validate that there is sufficient demand and willingness to pay within that specific segment? What are the key metrics you will track to measure the success of your niche-focused approach?

Your are here

Your idea of a property app with a swiping interface enters a crowded space. We found 5 similar products, indicating existing solutions. The engagement with these products is low, with an average of only 2 comments, suggesting that users aren't highly invested or excited. The IDEA CATEGORY "Swamp" characterizes your idea type as one where many mediocre solutions already exist and are not well-loved by users. Given this context, standing out will be challenging, and profitability might be difficult to achieve. You're entering a market where many have tried and struggled to create a truly compelling product.

Recommendations

  1. Before investing further, deeply research why existing "swipe to find homes" solutions haven't achieved widespread success. Analyze user reviews, identify pain points, and pinpoint unmet needs. Understanding the shortcomings of current apps is crucial to finding opportunities for genuine differentiation.
  2. If you decide to proceed, narrow your focus to a specific, underserved group within the real estate market. Consider targeting renters, first-time homebuyers in a particular location, or investors seeking specific property types. A niche focus will allow you to tailor your app's features and marketing efforts for maximum impact.
  3. Instead of directly competing with existing property apps, explore building tools or services for real estate agents or property managers. This could involve developing a CRM, lead generation platform, or property management software. Providing value to industry professionals may be a more sustainable path to success.
  4. Based on the similar product reviews, users appreciate price history features. Prioritize adding comprehensive price history data for properties in your app. This will enhance its value for potential buyers and investors, addressing a key user need.
  5. Many users of similar products want to see international expansion, so make sure to address this early. Decide on your target market, and make sure to communicate to your early adopters. Don't just dismiss their requests but clearly communicate your roadmap.
  6. Before sinking significant resources, explore adjacent problems related to real estate that might present more promising opportunities. Consider areas like property management, home services, or real estate investment tools. These fields may offer less competition and greater potential for innovation.
  7. Honestly assess whether this is the best use of your time and energy. Given the existing landscape and the challenges of creating a standout property app, consider whether your skills and resources might be better applied to a different problem or market. It might be a good idea to save your energy for a better opportunity.

Questions

  1. What specific, unique value proposition will your app offer that existing "swipe to find homes" solutions lack? How will you address the shortcomings and pain points that users have already expressed with similar products?
  2. Given the low engagement observed with similar apps, what strategies will you employ to create a truly sticky and engaging user experience? How will you foster a loyal user base and encourage repeat usage?
  3. If you decide to target a niche market, how will you validate that there is sufficient demand and willingness to pay within that specific segment? What are the key metrics you will track to measure the success of your niche-focused approach?

  • Confidence: Medium
    • Number of similar products: 5
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: 36.0%
    • Positive use signal: 36.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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