Should I Build It Should I Build It
17 May 2025
Crypto Fintech Investing

Modern crypto, stocks and commodities portfolio tracker with market ...

...analysis, news and integration with brokers and exchanges

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

You're entering a crowded market with your portfolio tracker idea, a space we categorize as a 'Swamp' due to numerous existing, often lackluster, solutions. With 19 similar products already out there, standing out will be a significant challenge. While the low engagement (average of 1 comment per similar product) suggests that many of these solutions haven't fully resonated with users, the very strong positive buy signal from similar products indicates a potential user need for a better solution in this space. This means that while many solutions exist, people would be willing to pay for a better experience. Proceed with caution, differentiation is key. Focus on what unique value you can deliver.

Recommendations

  1. Given the saturated market, your initial step should be thorough market research. Don't just look at existing solutions; investigate why many have failed to gain traction or maintain user engagement. What are the pain points users are experiencing with current portfolio trackers? Analyze user reviews, forum discussions, and social media comments to identify unmet needs and areas for improvement.
  2. Considering the 'Swamp' category, broad appeal is unlikely to work. Identify a specific niche or group of investors who are currently underserved by existing solutions. This could be beginner crypto investors, high-net-worth individuals managing complex portfolios, or those interested in specific investment strategies like DeFi. Focus on catering to their specific needs and building a loyal user base within that niche. This goes against the discussions of some products, like Real-Time Crypto content aggregator, that don't provide pricing transparency.
  3. Instead of directly competing with established portfolio trackers, explore the possibility of building tools or integrations for existing platforms. Could you develop a plugin that enhances the functionality of a popular brokerage platform or create an API that allows other apps to access your market analysis data? This approach could be a lower-risk way to enter the market and build a user base. Similar to what Trackquity did with stock and crypto holdings.
  4. Before committing to this idea, take a step back and assess adjacent problems in the investment space. Are there related challenges that are less crowded and offer greater opportunities for innovation? Perhaps there's a need for better educational resources, automated tax reporting tools, or personalized financial planning services.
  5. Given the high number of competitors and the 'Swamp' categorization, be realistic about your chances of success. It might be wise to explore other startup ideas that offer a more promising path to growth and profitability. Don't be afraid to pivot or abandon this idea if you're not seeing positive signs early on.
  6. Drawing from the successes of products like BonusTrade.AI and Crypto Hub, focus on delivering a seamless and user-friendly experience. Prioritize intuitive navigation, clear data visualization, and a clean, modern design. Pay close attention to user feedback and iterate rapidly based on their suggestions.
  7. Given the comments around Chainfolio, which embedded a chatbot, it may be useful to include market and account data access in your product. This can keep users up-to-date on market trends, especially in the fast-moving crypto space.

Questions

  1. Given the strong buy signal, what specific unmet needs or pain points are you addressing that would compel users to switch from their current portfolio tracker to your solution?
  2. How will you differentiate your product from the numerous existing solutions in the market, and what unique value proposition will you offer to attract and retain users?
  3. What is your plan for user acquisition and marketing, considering the competitive landscape and the need to reach a specific niche audience?

Your are here

You're entering a crowded market with your portfolio tracker idea, a space we categorize as a 'Swamp' due to numerous existing, often lackluster, solutions. With 19 similar products already out there, standing out will be a significant challenge. While the low engagement (average of 1 comment per similar product) suggests that many of these solutions haven't fully resonated with users, the very strong positive buy signal from similar products indicates a potential user need for a better solution in this space. This means that while many solutions exist, people would be willing to pay for a better experience. Proceed with caution, differentiation is key. Focus on what unique value you can deliver.

Recommendations

  1. Given the saturated market, your initial step should be thorough market research. Don't just look at existing solutions; investigate why many have failed to gain traction or maintain user engagement. What are the pain points users are experiencing with current portfolio trackers? Analyze user reviews, forum discussions, and social media comments to identify unmet needs and areas for improvement.
  2. Considering the 'Swamp' category, broad appeal is unlikely to work. Identify a specific niche or group of investors who are currently underserved by existing solutions. This could be beginner crypto investors, high-net-worth individuals managing complex portfolios, or those interested in specific investment strategies like DeFi. Focus on catering to their specific needs and building a loyal user base within that niche. This goes against the discussions of some products, like Real-Time Crypto content aggregator, that don't provide pricing transparency.
  3. Instead of directly competing with established portfolio trackers, explore the possibility of building tools or integrations for existing platforms. Could you develop a plugin that enhances the functionality of a popular brokerage platform or create an API that allows other apps to access your market analysis data? This approach could be a lower-risk way to enter the market and build a user base. Similar to what Trackquity did with stock and crypto holdings.
  4. Before committing to this idea, take a step back and assess adjacent problems in the investment space. Are there related challenges that are less crowded and offer greater opportunities for innovation? Perhaps there's a need for better educational resources, automated tax reporting tools, or personalized financial planning services.
  5. Given the high number of competitors and the 'Swamp' categorization, be realistic about your chances of success. It might be wise to explore other startup ideas that offer a more promising path to growth and profitability. Don't be afraid to pivot or abandon this idea if you're not seeing positive signs early on.
  6. Drawing from the successes of products like BonusTrade.AI and Crypto Hub, focus on delivering a seamless and user-friendly experience. Prioritize intuitive navigation, clear data visualization, and a clean, modern design. Pay close attention to user feedback and iterate rapidly based on their suggestions.
  7. Given the comments around Chainfolio, which embedded a chatbot, it may be useful to include market and account data access in your product. This can keep users up-to-date on market trends, especially in the fast-moving crypto space.

Questions

  1. Given the strong buy signal, what specific unmet needs or pain points are you addressing that would compel users to switch from their current portfolio tracker to your solution?
  2. How will you differentiate your product from the numerous existing solutions in the market, and what unique value proposition will you offer to attract and retain users?
  3. What is your plan for user acquisition and marketing, considering the competitive landscape and the need to reach a specific niche audience?

  • Confidence: High
    • Number of similar products: 19
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 15.0%
    • Positive use signal: 17.3%
    • Negative use signal: 2.3%
  • Net buy signal: 1.7%
    • Positive buy signal: 4.0%
    • Negative buy signal: 2.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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