19 Apr 2025
Social Media

And app where you can give anonymous feedback to people about ...

...themselves

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.


Your are here

You're entering the "Freemium" space with your anonymous feedback app, which means you're joining a market where people appreciate the utility but are often hesitant to pay. With 14 similar products already out there, competition is considerable. The products in this category tend to have medium engagement, so while users are interested, converting that interest into paying customers will be crucial. Focus on identifying core user needs and differentiating your service to capture a dedicated user base in a crowded field, and think hard how to monetize this idea! Remember: you need to either find who will pay or create additional value that’s worth paying for.

Recommendations

  1. Start by clearly defining your target user. Who needs anonymous feedback the most? Is it students, professionals, or social groups? Understanding their specific needs will help you tailor your app's features and marketing efforts. For example, the discussion summary from 'Anonymous Feedback Tool for Teams' highlights the importance of anonymity in employee feedback systems.
  2. Focus on building trust and ensuring genuine anonymity. Users are concerned about privacy and potential manipulation. Consider implementing end-to-end encryption and clearly communicating your data protection policies. Consider incorporating AI features that summarizes feedback to help anonymise it, like some competitor tools.
  3. Offer a compelling free version with core features to attract a wide user base. Then, identify premium features that cater to specific user needs and justify a paid subscription. For example, premium features could include advanced analytics, team collaboration tools, or customized feedback templates.
  4. Explore team-based pricing models. Instead of charging individuals, consider offering subscriptions for teams or organizations that can benefit from anonymous feedback within their groups. See if there's an opportunity for personalized help or consulting, which can add significant value and justify a higher price point.
  5. Iterate rapidly based on user feedback. Launch a beta version and gather feedback from early adopters. Pay close attention to user suggestions and criticisms to identify areas for improvement. The discussion summary of 'OpinionFeeds' shows that homepage errors need to be addressed to ensure a smooth user experience.
  6. Run small experiments with different monetization strategies. Test different pricing tiers, premium features, and subscription models with small groups of users to see what resonates best. Use A/B testing to optimize your approach based on real-world data.
  7. Address technical issues promptly. Technical glitches can deter users and damage your app's reputation. Ensure your app is stable, reliable, and user-friendly across different devices and platforms. Referencing the 'OpinionFeeds' discussion, fix any homepage errors or website link issues immediately.
  8. Actively promote your app on relevant platforms. Engage with potential users on social media, online forums, and industry events. Highlight the unique benefits of your app and address any concerns or questions users may have. Consider focusing on use cases with basic demographic information collection.

Questions

  1. Given the existing concerns about anonymity, how will you ensure that the feedback provided through your app is truly untraceable and safe from potential breaches?
  2. Considering the 'Freemium' model and the reluctance to pay in this space, what specific premium features will you offer to incentivize users to upgrade from the free version, and how will you price them competitively?
  3. How might the app adapt to different cultural norms and sensitivities regarding feedback, especially in professional settings, to ensure it's used constructively and doesn't lead to negative consequences?

Your are here

You're entering the "Freemium" space with your anonymous feedback app, which means you're joining a market where people appreciate the utility but are often hesitant to pay. With 14 similar products already out there, competition is considerable. The products in this category tend to have medium engagement, so while users are interested, converting that interest into paying customers will be crucial. Focus on identifying core user needs and differentiating your service to capture a dedicated user base in a crowded field, and think hard how to monetize this idea! Remember: you need to either find who will pay or create additional value that’s worth paying for.

Recommendations

  1. Start by clearly defining your target user. Who needs anonymous feedback the most? Is it students, professionals, or social groups? Understanding their specific needs will help you tailor your app's features and marketing efforts. For example, the discussion summary from 'Anonymous Feedback Tool for Teams' highlights the importance of anonymity in employee feedback systems.
  2. Focus on building trust and ensuring genuine anonymity. Users are concerned about privacy and potential manipulation. Consider implementing end-to-end encryption and clearly communicating your data protection policies. Consider incorporating AI features that summarizes feedback to help anonymise it, like some competitor tools.
  3. Offer a compelling free version with core features to attract a wide user base. Then, identify premium features that cater to specific user needs and justify a paid subscription. For example, premium features could include advanced analytics, team collaboration tools, or customized feedback templates.
  4. Explore team-based pricing models. Instead of charging individuals, consider offering subscriptions for teams or organizations that can benefit from anonymous feedback within their groups. See if there's an opportunity for personalized help or consulting, which can add significant value and justify a higher price point.
  5. Iterate rapidly based on user feedback. Launch a beta version and gather feedback from early adopters. Pay close attention to user suggestions and criticisms to identify areas for improvement. The discussion summary of 'OpinionFeeds' shows that homepage errors need to be addressed to ensure a smooth user experience.
  6. Run small experiments with different monetization strategies. Test different pricing tiers, premium features, and subscription models with small groups of users to see what resonates best. Use A/B testing to optimize your approach based on real-world data.
  7. Address technical issues promptly. Technical glitches can deter users and damage your app's reputation. Ensure your app is stable, reliable, and user-friendly across different devices and platforms. Referencing the 'OpinionFeeds' discussion, fix any homepage errors or website link issues immediately.
  8. Actively promote your app on relevant platforms. Engage with potential users on social media, online forums, and industry events. Highlight the unique benefits of your app and address any concerns or questions users may have. Consider focusing on use cases with basic demographic information collection.

Questions

  1. Given the existing concerns about anonymity, how will you ensure that the feedback provided through your app is truly untraceable and safe from potential breaches?
  2. Considering the 'Freemium' model and the reluctance to pay in this space, what specific premium features will you offer to incentivize users to upgrade from the free version, and how will you price them competitively?
  3. How might the app adapt to different cultural norms and sensitivities regarding feedback, especially in professional settings, to ensure it's used constructively and doesn't lead to negative consequences?

  • Confidence: High
    • Number of similar products: 14
  • Engagement: Medium
    • Average number of comments: 6
  • Net use signal: 2.8%
    • Positive use signal: 10.1%
    • Negative use signal: 7.3%
  • Net buy signal: -2.6%
    • Positive buy signal: 1.7%
    • Negative buy signal: 4.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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The tool for anonymous, candid feedback inspired by Radical Candor has received mixed reviews. Some users appreciate the idea and execution, suggesting to keep it simple and add a practice run. Others feel the messaging targets the wrong side of trust-building. There are requests for example screenshots of the workflow and summaries. Additionally, the AI feature that summarises feedback to help anonymise it is noted.

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Opinionfeeds is a free tool for anonymous feedback with unlimited portals, designed for quickly understanding user preferences. Users congratulated the creator on the launch and praised the 'free forever' aspect. Some feedback highlighted issues with the homepage, specifically missing text, and a 404 error with the Product Hunt website link.

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