Should I Build It Should I Build It
04 Sep 2025
Branding Career Marketing

Personal branding course for professionals who want to take control of ...

...their career, and position themselves as the first choice for promotions, job offers, and partnerships

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. Youโ€™ll need to either find who will pay or create additional value thatโ€™s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

Your idea for a personal branding course for professionals taps into a market with demonstrated interest, as evidenced by the 13 similar products we found. This indicates a high level of competition, so differentiation will be key. While there isn't explicit 'use' or 'buy' signals from the aggregate data, the medium engagement (average of 6 comments across similar products) suggests people are discussing and considering these solutions. Many similar products focus on LinkedIn, indicating that it's a key channel to focus on. Several competitors are offering free guides, toolkits, AI powered content creation, profile optimization or even headshots, so you're entering a crowded space where people have come to expect a free tier or some kind of free offering. The core challenge for you is, as the 'Freemium' category suggests, finding who will pay for your offer, and then creating additional value that's worth paying for.

Recommendations

  1. Given the number of similar products, start by deeply researching your competition. Analyze their course structure, pricing, and marketing strategies. Pay close attention to what customers are saying in reviews and comments. Many offer freemium tools, meaning that you need to be very clear what the differentiator for your product and offering is. From the similar product analysis we also see that many users struggle with generating content, so make sure you focus on this.
  2. Identify which users get the most value from free personal branding resources. Are they early-career professionals, entrepreneurs, or established executives? Understanding their needs will help you tailor your course content and marketing efforts. The 'LinkedIn Personal Brand Guide' received positive feedback for its practicality, indicating that users appreciate actionable advice.
  3. Create premium features that provide even more value to those identified users. This could include personalized feedback, one-on-one coaching, advanced strategies, or access to a private community. Consider that Awdience was criticized for generating generic content, so consider creating more personalized and tailored offers and options.
  4. Consider offering team-based pricing or enterprise solutions. This could be attractive to companies looking to improve the personal brands of their employees. Explore ways to bundle your course with other services, such as LinkedIn profile optimization or content creation tools.
  5. Offer personalized help or consulting services as a premium add-on. This could include reviewing LinkedIn profiles, providing feedback on personal branding strategies, or helping clients create engaging content. This might be especially important for users looking for more personalized branding, as the tools mentioned in the similar products are usually very generic.
  6. Test different pricing approaches with small groups of potential customers. This will help you find the optimal price point for your course and identify which features are most valuable to your target audience. Given the freemium nature of the competitors, experiment with free-trial periods or money-back guarantees.
  7. Based on the criticism of Blabigo's website, ensure your landing page clearly articulates the value proposition of your course. Highlight the specific benefits professionals will gain, such as increased job offers, promotions, or partnership opportunities. Make it easy for visitors to understand what the course includes and how it can help them achieve their goals.
  8. Given ProfilePro's feedback, consider adding features such as resume uploading and an AI bio generator to enhance the course's functionality. Stay attuned to the demand for new features and updates, as ProfilePro's success hinges on continuously evolving its offerings.

Questions

  1. What specific, measurable outcomes will professionals achieve by taking your personal branding course that they can't achieve through free resources or competing products?
  2. How will you differentiate your course content and delivery from the many free resources and AI-powered tools already available in the market, particularly on platforms like LinkedIn?
  3. Considering the freemium trend in similar products, what freemium or additional offers could you offer, and how will you convert free users into paying customers, and what specific problem will you solve for them that's worth paying for?

Your are here

Your idea for a personal branding course for professionals taps into a market with demonstrated interest, as evidenced by the 13 similar products we found. This indicates a high level of competition, so differentiation will be key. While there isn't explicit 'use' or 'buy' signals from the aggregate data, the medium engagement (average of 6 comments across similar products) suggests people are discussing and considering these solutions. Many similar products focus on LinkedIn, indicating that it's a key channel to focus on. Several competitors are offering free guides, toolkits, AI powered content creation, profile optimization or even headshots, so you're entering a crowded space where people have come to expect a free tier or some kind of free offering. The core challenge for you is, as the 'Freemium' category suggests, finding who will pay for your offer, and then creating additional value that's worth paying for.

Recommendations

  1. Given the number of similar products, start by deeply researching your competition. Analyze their course structure, pricing, and marketing strategies. Pay close attention to what customers are saying in reviews and comments. Many offer freemium tools, meaning that you need to be very clear what the differentiator for your product and offering is. From the similar product analysis we also see that many users struggle with generating content, so make sure you focus on this.
  2. Identify which users get the most value from free personal branding resources. Are they early-career professionals, entrepreneurs, or established executives? Understanding their needs will help you tailor your course content and marketing efforts. The 'LinkedIn Personal Brand Guide' received positive feedback for its practicality, indicating that users appreciate actionable advice.
  3. Create premium features that provide even more value to those identified users. This could include personalized feedback, one-on-one coaching, advanced strategies, or access to a private community. Consider that Awdience was criticized for generating generic content, so consider creating more personalized and tailored offers and options.
  4. Consider offering team-based pricing or enterprise solutions. This could be attractive to companies looking to improve the personal brands of their employees. Explore ways to bundle your course with other services, such as LinkedIn profile optimization or content creation tools.
  5. Offer personalized help or consulting services as a premium add-on. This could include reviewing LinkedIn profiles, providing feedback on personal branding strategies, or helping clients create engaging content. This might be especially important for users looking for more personalized branding, as the tools mentioned in the similar products are usually very generic.
  6. Test different pricing approaches with small groups of potential customers. This will help you find the optimal price point for your course and identify which features are most valuable to your target audience. Given the freemium nature of the competitors, experiment with free-trial periods or money-back guarantees.
  7. Based on the criticism of Blabigo's website, ensure your landing page clearly articulates the value proposition of your course. Highlight the specific benefits professionals will gain, such as increased job offers, promotions, or partnership opportunities. Make it easy for visitors to understand what the course includes and how it can help them achieve their goals.
  8. Given ProfilePro's feedback, consider adding features such as resume uploading and an AI bio generator to enhance the course's functionality. Stay attuned to the demand for new features and updates, as ProfilePro's success hinges on continuously evolving its offerings.

Questions

  1. What specific, measurable outcomes will professionals achieve by taking your personal branding course that they can't achieve through free resources or competing products?
  2. How will you differentiate your course content and delivery from the many free resources and AI-powered tools already available in the market, particularly on platforms like LinkedIn?
  3. Considering the freemium trend in similar products, what freemium or additional offers could you offer, and how will you convert free users into paying customers, and what specific problem will you solve for them that's worth paying for?

  • Confidence: High
    • Number of similar products: 13
  • Engagement: Medium
    • Average number of comments: 6
  • Net use signal: 24.5%
    • Positive use signal: 24.5%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 1.1%
    • Negative buy signal: 1.1%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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