Should I Build It Should I Build It
30 Aug 2025
Human Resources Productivity Time Tracking

time tracking software for companies to track hours worked of their ...

...employees

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

Your idea for time tracking software falls into a crowded space, which we call a 'Swamp'. There are already numerous solutions available, and the challenge will be to offer something truly unique to stand out. The fact that we found 14 similar products indicates a high level of competition. Engagement is low, with an average of only 2 comments per product, suggesting that existing solutions may not be fully meeting user needs or generating much excitement. Given this landscape, it's crucial to carefully consider how your software will differentiate itself and provide exceptional value. Don't expect this to be easy!

Recommendations

  1. Begin by thoroughly researching why existing time tracking solutions haven't fully satisfied users. Analyze their shortcomings, usability issues, and any gaps in functionality. Tools like analyzing product reviews, competitor feature lists, and user feedback forums can offer valuable insights.
  2. If you decide to proceed, identify a specific niche or underserved group within the broader market, such as freelancers in a specific industry, remote teams with unique needs, or businesses with complex project-based billing. Tailoring your software to their specific needs will increase your chances of adoption.
  3. Consider creating integrations or add-ons for existing time tracking platforms instead of building a standalone solution. This would involve developing features that complement the functionality of established providers, like enhanced reporting or specialized integrations with project management tools.
  4. Explore adjacent problems related to time tracking that might offer more promising opportunities, such as automated invoicing, project budgeting, or employee productivity analysis. These areas might have less competition and greater potential for innovation.
  5. Given the competition, invest heavily in user onboarding and education. Many users of similar products requested tutorial videos and documentation. Make it incredibly easy for new users to understand and adopt your software. Consider interactive tutorials and readily available support resources.
  6. Based on user feedback from similar products, prioritize integrations with popular project management tools like Trello and Asana. Seamless integration with these platforms can significantly enhance the value proposition of your time tracking software.
  7. Consider what user problems are solved by offering video call attachment capabilities and integrated calendar functionality. These features were specifically requested by users of similar products. Determine whether these requests align with your target audience's needs.
  8. Before launch, clearly articulate how your software differs from existing alternatives. Address any context switching capabilities. Demonstrate its unique value proposition through compelling marketing materials and a clear product description.

Questions

  1. What unique features or functionalities will your time tracking software offer that existing solutions don't provide, and how will these features address the specific needs of your target audience?
  2. Given the low engagement with existing time tracking solutions, what specific strategies will you implement to drive user adoption and create a loyal user base for your software?
  3. How will you balance the need for comprehensive features with the desire for a user-friendly and intuitive interface, and how will you gather user feedback to ensure continuous improvement?

Your are here

Your idea for time tracking software falls into a crowded space, which we call a 'Swamp'. There are already numerous solutions available, and the challenge will be to offer something truly unique to stand out. The fact that we found 14 similar products indicates a high level of competition. Engagement is low, with an average of only 2 comments per product, suggesting that existing solutions may not be fully meeting user needs or generating much excitement. Given this landscape, it's crucial to carefully consider how your software will differentiate itself and provide exceptional value. Don't expect this to be easy!

Recommendations

  1. Begin by thoroughly researching why existing time tracking solutions haven't fully satisfied users. Analyze their shortcomings, usability issues, and any gaps in functionality. Tools like analyzing product reviews, competitor feature lists, and user feedback forums can offer valuable insights.
  2. If you decide to proceed, identify a specific niche or underserved group within the broader market, such as freelancers in a specific industry, remote teams with unique needs, or businesses with complex project-based billing. Tailoring your software to their specific needs will increase your chances of adoption.
  3. Consider creating integrations or add-ons for existing time tracking platforms instead of building a standalone solution. This would involve developing features that complement the functionality of established providers, like enhanced reporting or specialized integrations with project management tools.
  4. Explore adjacent problems related to time tracking that might offer more promising opportunities, such as automated invoicing, project budgeting, or employee productivity analysis. These areas might have less competition and greater potential for innovation.
  5. Given the competition, invest heavily in user onboarding and education. Many users of similar products requested tutorial videos and documentation. Make it incredibly easy for new users to understand and adopt your software. Consider interactive tutorials and readily available support resources.
  6. Based on user feedback from similar products, prioritize integrations with popular project management tools like Trello and Asana. Seamless integration with these platforms can significantly enhance the value proposition of your time tracking software.
  7. Consider what user problems are solved by offering video call attachment capabilities and integrated calendar functionality. These features were specifically requested by users of similar products. Determine whether these requests align with your target audience's needs.
  8. Before launch, clearly articulate how your software differs from existing alternatives. Address any context switching capabilities. Demonstrate its unique value proposition through compelling marketing materials and a clear product description.

Questions

  1. What unique features or functionalities will your time tracking software offer that existing solutions don't provide, and how will these features address the specific needs of your target audience?
  2. Given the low engagement with existing time tracking solutions, what specific strategies will you implement to drive user adoption and create a loyal user base for your software?
  3. How will you balance the need for comprehensive features with the desire for a user-friendly and intuitive interface, and how will you gather user feedback to ensure continuous improvement?

  • Confidence: High
    • Number of similar products: 14
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: 36.1%
    • Positive use signal: 36.1%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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