Should I Build It Should I Build It
21 Jul 2025
Cooking

A sourdough baking app with recipes and community ability to take ...

...pictures etc

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Minimal Signal

There’s barely any market activity - either because the problem is very niche or not important enough. You’ll need to prove real demand exists before investing significant time.

Should You Build It?

Not yet, validate more.

Your are here

The idea of a sourdough baking app falls into a category where market activity is minimal. This suggests either a very niche problem or one that isn't considered urgent by many. With only two similar products identified and a low engagement level (average of 1 comment), it's clear that the market is still nascent and unproven. You're in a position where proving demand is crucial before investing heavily in development. While the concept may sound appealing, the current landscape indicates a need for significant validation efforts to determine if there's a genuine appetite for such an app.

Recommendations

  1. Given the 'Minimal Signal' category, your first step should be intensive market validation. Start by engaging with online communities centered around baking and sourdough. Share your idea and actively seek feedback to gauge genuine interest. Understand their pain points and current solutions to see how your app can uniquely address their needs.
  2. Before building the app, offer to manually solve the problem for a small group of potential users. This could involve providing personalized sourdough recipes or troubleshooting baking issues. This hands-on approach will give you invaluable insights into user behavior and preferences, allowing you to refine your app concept.
  3. Create a short, compelling explainer video showcasing the app's features and benefits. Use platforms like YouTube or Vimeo to host the video and track viewership. A high completion rate suggests strong interest, while low engagement indicates a need to reassess your messaging or target audience.
  4. Based on feedback from 'Join Doughjo', it's important to create a landing page that is very informative. Potential users need to be able to understand the product without having to sign-up. To test demand, consider setting up a waiting list with a small, non-refundable deposit to gauge commitment. This will help you identify serious users and further validate your idea.
  5. Set a firm deadline (e.g., three weeks) to find at least five genuinely interested individuals. If you can't reach this initial milestone, it may be wise to reconsider the viability of your idea or explore alternative approaches. Don't get emotionally attached to the idea, and be prepared to pivot.
  6. Given the low engagement observed in similar products, focus on building a strong community aspect within your app. Encourage users to share their baking experiences, ask questions, and provide feedback. A vibrant and engaged community can significantly enhance the value proposition of your app and drive user retention.

Questions

  1. What specific features or content will differentiate your sourdough baking app from existing online resources and communities?
  2. How will you measure and track user engagement within the app, and what strategies will you implement to encourage active participation?
  3. What is your plan for monetizing the app, and how confident are you that users will be willing to pay for the features and content you provide?

Your are here

The idea of a sourdough baking app falls into a category where market activity is minimal. This suggests either a very niche problem or one that isn't considered urgent by many. With only two similar products identified and a low engagement level (average of 1 comment), it's clear that the market is still nascent and unproven. You're in a position where proving demand is crucial before investing heavily in development. While the concept may sound appealing, the current landscape indicates a need for significant validation efforts to determine if there's a genuine appetite for such an app.

Recommendations

  1. Given the 'Minimal Signal' category, your first step should be intensive market validation. Start by engaging with online communities centered around baking and sourdough. Share your idea and actively seek feedback to gauge genuine interest. Understand their pain points and current solutions to see how your app can uniquely address their needs.
  2. Before building the app, offer to manually solve the problem for a small group of potential users. This could involve providing personalized sourdough recipes or troubleshooting baking issues. This hands-on approach will give you invaluable insights into user behavior and preferences, allowing you to refine your app concept.
  3. Create a short, compelling explainer video showcasing the app's features and benefits. Use platforms like YouTube or Vimeo to host the video and track viewership. A high completion rate suggests strong interest, while low engagement indicates a need to reassess your messaging or target audience.
  4. Based on feedback from 'Join Doughjo', it's important to create a landing page that is very informative. Potential users need to be able to understand the product without having to sign-up. To test demand, consider setting up a waiting list with a small, non-refundable deposit to gauge commitment. This will help you identify serious users and further validate your idea.
  5. Set a firm deadline (e.g., three weeks) to find at least five genuinely interested individuals. If you can't reach this initial milestone, it may be wise to reconsider the viability of your idea or explore alternative approaches. Don't get emotionally attached to the idea, and be prepared to pivot.
  6. Given the low engagement observed in similar products, focus on building a strong community aspect within your app. Encourage users to share their baking experiences, ask questions, and provide feedback. A vibrant and engaged community can significantly enhance the value proposition of your app and drive user retention.

Questions

  1. What specific features or content will differentiate your sourdough baking app from existing online resources and communities?
  2. How will you measure and track user engagement within the app, and what strategies will you implement to encourage active participation?
  3. What is your plan for monetizing the app, and how confident are you that users will be willing to pay for the features and content you provide?

  • Confidence: Low
    • Number of similar products: 2
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 0.0%
    • Positive use signal: 0.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

Join Doughjo and Master the Art of Sourdough Baking

01 May 2024 Cooking

Dear sourdough enthusiasts ,I've been working on an idea for a simple, fun, and creative community, website, and app for everyone who loves baking with sourdough. For now, I'm calling it Doughjo (https://doughjo.xyz).My own sourdough journey began back in February, and as a beginner, I've found it can be difficult, almost overwhelming, to get started. I've been missing a place where I could easily access recipes, methods, and processes, follow other skilled sourdough bakers for inspiration. Where I am today is based on a mix of browsing through many different websites for recipes, YouTube videos, Instagram posts, Reddit groups... Even TikTok videos. And of course, different groups on Facebook.With Doughjo, you can, among other things:• Follow other sourdough enthusiasts and aficionados• Start your sourdough journey with beginner guides• Save and share recipes, pictures, and videos• Access plenty of recipes and save your favorites• Get your own sourdough mentor/baking buddy to help you• Become an even better sourdough bakerIf you think you'd like to be a part of Doughjo, hop over to https://doughjo.xyz and sign up for the waitlist.If there's enough interest in the idea, I'll continue building it. If not, then I'll have to shelve it.If you have feedback and ideas, I'd love to hear from you.Have a great week and enjoy your baking.Dan

Users are concerned about the lack of information on the landing page before sign-up and are unclear if the service is a waiting list or has already launched.

The landing page lacks sufficient context, making it difficult for users to understand the product or service being offered.

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