Should I Build It Should I Build It
20 May 2025
Social Media Marketing

Automating social media posts and finding trends to boost views and go ...

...viral

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

Your idea of automating social media posts and finding trends to boost views falls into a crowded space, categorized as a 'Swamp'. This means there are already numerous solutions available, many of which haven't achieved significant success. The high number of similar products (n_matches=18) confirms this, indicating substantial competition. While some users express a desire for tools that simplify social media management, the engagement levels (avg n_comments=3) on existing products are low, suggesting that current solutions aren't fully meeting user needs. You face an uphill battle to differentiate yourself and capture market share. Given the existing landscape, carefully consider whether your approach offers a truly unique and compelling value proposition before investing significant time and resources. Many have tried this before, so proceed with caution and realistic expectations.

Recommendations

  1. Before diving into development, rigorously analyze why existing social media automation tools haven't fully satisfied users. What are the pain points they still experience? Read the discussions of similar products in Product Hunt (provided above) and try to distill the top 3-5 complaints or feature requests. This is your goldmine of ideas to differentiate on.
  2. Instead of targeting a broad audience, identify a specific niche or group of users with underserved social media needs. For example, are there specific industries or content creators with unique requirements that aren't being met by current tools? The more narrowly you define this niche, the higher your odds of success.
  3. Consider building tools or integrations that enhance existing social media management platforms instead of creating a standalone product. This could involve developing plugins or add-ons for popular platforms like Hootsuite or Buffer. This approach can be much easier to start with before you tackle a full-blown competitor.
  4. Given the crowded market, step back and evaluate adjacent problems within the social media landscape. Are there related areas where automation and trend analysis could be more impactful and less competitive? Consider things like social media analytics, reporting tools, or content repurposing solutions.
  5. Given the expressed criticism for some of the similar products focusing on Twitter automation tools, consider focusing on another social media platform that is less crowded, so you can differentiate much easier.
  6. If you decide to move forward, prioritize a user-centric design approach. From the beginning, actively solicit feedback from your target audience and iterate based on their needs and preferences. Do not build in stealth mode, build in the open, as this will give you invaluable feedback.

Questions

  1. What specific unmet needs in the social media automation space will your solution address, and how will it demonstrably improve upon existing tools?
  2. How will you acquire your first 100 paying customers given the high number of existing competitors? Do you plan on spending a lot of money on ads, or do you have a specific and cost-effective strategy in mind?
  3. What are the key performance indicators (KPIs) that will indicate whether your solution is truly gaining traction and providing value to users beyond just automating posts?

Your are here

Your idea of automating social media posts and finding trends to boost views falls into a crowded space, categorized as a 'Swamp'. This means there are already numerous solutions available, many of which haven't achieved significant success. The high number of similar products (n_matches=18) confirms this, indicating substantial competition. While some users express a desire for tools that simplify social media management, the engagement levels (avg n_comments=3) on existing products are low, suggesting that current solutions aren't fully meeting user needs. You face an uphill battle to differentiate yourself and capture market share. Given the existing landscape, carefully consider whether your approach offers a truly unique and compelling value proposition before investing significant time and resources. Many have tried this before, so proceed with caution and realistic expectations.

Recommendations

  1. Before diving into development, rigorously analyze why existing social media automation tools haven't fully satisfied users. What are the pain points they still experience? Read the discussions of similar products in Product Hunt (provided above) and try to distill the top 3-5 complaints or feature requests. This is your goldmine of ideas to differentiate on.
  2. Instead of targeting a broad audience, identify a specific niche or group of users with underserved social media needs. For example, are there specific industries or content creators with unique requirements that aren't being met by current tools? The more narrowly you define this niche, the higher your odds of success.
  3. Consider building tools or integrations that enhance existing social media management platforms instead of creating a standalone product. This could involve developing plugins or add-ons for popular platforms like Hootsuite or Buffer. This approach can be much easier to start with before you tackle a full-blown competitor.
  4. Given the crowded market, step back and evaluate adjacent problems within the social media landscape. Are there related areas where automation and trend analysis could be more impactful and less competitive? Consider things like social media analytics, reporting tools, or content repurposing solutions.
  5. Given the expressed criticism for some of the similar products focusing on Twitter automation tools, consider focusing on another social media platform that is less crowded, so you can differentiate much easier.
  6. If you decide to move forward, prioritize a user-centric design approach. From the beginning, actively solicit feedback from your target audience and iterate based on their needs and preferences. Do not build in stealth mode, build in the open, as this will give you invaluable feedback.

Questions

  1. What specific unmet needs in the social media automation space will your solution address, and how will it demonstrably improve upon existing tools?
  2. How will you acquire your first 100 paying customers given the high number of existing competitors? Do you plan on spending a lot of money on ads, or do you have a specific and cost-effective strategy in mind?
  3. What are the key performance indicators (KPIs) that will indicate whether your solution is truly gaining traction and providing value to users beyond just automating posts?

  • Confidence: High
    • Number of similar products: 18
  • Engagement: Low
    • Average number of comments: 3
  • Net use signal: 16.2%
    • Positive use signal: 18.3%
    • Negative use signal: 2.1%
  • Net buy signal: 1.1%
    • Positive buy signal: 2.0%
    • Negative buy signal: 0.9%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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