02 Jun 2025
Social Media

Website where people can comment what they did in a day

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Your idea for a website where people can comment on their daily activities falls into a crowded space. We've identified about 10 similar products, which suggests there's some interest, but also significant competition. The engagement on these similar platforms is quite low, with an average of just 2 comments per product. Unfortunately, the sentiment metrics like net use and net buy are neutral, which means people aren't explicitly asking for this and are not willing to pay for it. This indicates that while the concept is simple, breaking through the noise and capturing user attention will be challenging. You are in a "Swamp" category, where many similar solutions exist but fail to gain traction, indicating the need for a radically different approach to succeed.

Recommendations

  1. Begin by deeply researching why existing "daily diary" or "daily reflection" platforms haven't achieved widespread success. Understanding their shortcomings is crucial before investing time and resources into building another similar product. Look closely at user reviews, app store comments, and forum discussions to pinpoint unmet needs and pain points.
  2. Instead of targeting everyone, identify a specific niche or community that would highly benefit from a daily commenting platform. For example, this could be focused on developers sharing their daily progress, or artists showcasing their daily creations. Focusing on a niche could help to drive initial engagement and feedback.
  3. Consider pivoting from a standalone website to building tools or features that integrate with existing platforms or communities. Can you create a plugin or extension that allows users to easily share daily updates on platforms they already use, like Slack, Discord, or even Twitter? This could be a lower-risk way to validate the demand for your core idea.
  4. Explore adjacent problems that might be more promising. Instead of focusing solely on daily commenting, could you incorporate elements of goal tracking, habit formation, or personal reflection? Addressing a broader set of user needs might differentiate your product and increase its appeal.
  5. Given the competitive landscape and neutral user sentiment, it might be wise to pause development and explore alternative startup ideas. There are likely other problems you could solve where there's a clearer demand and a greater opportunity for success. Consider this before dedicating significant time to this project.
  6. Carefully examine the criticisms of similar products, especially regarding complicated UIs and a lack of unique features. Ensure that your product offers a simple, intuitive experience and a clear value proposition that sets it apart from competitors like Daylio and other journaling apps.
  7. Prioritize privacy and transparency, especially if your platform collects user data. Clearly communicate your privacy policies and data security measures to build trust with your users, especially given the privacy concerns raised regarding similar products like comment extensions.

Questions

  1. Given the numerous existing journaling and daily reflection apps, what unique value proposition will your platform offer that will compel users to switch from their current solutions?
  2. How will you address the challenge of low engagement seen in similar products, and what strategies will you implement to foster a vibrant and active community on your platform?
  3. Considering the privacy concerns surrounding similar commenting platforms, how will you ensure user data security and transparency to build trust and avoid negative perceptions?

Your are here

Your idea for a website where people can comment on their daily activities falls into a crowded space. We've identified about 10 similar products, which suggests there's some interest, but also significant competition. The engagement on these similar platforms is quite low, with an average of just 2 comments per product. Unfortunately, the sentiment metrics like net use and net buy are neutral, which means people aren't explicitly asking for this and are not willing to pay for it. This indicates that while the concept is simple, breaking through the noise and capturing user attention will be challenging. You are in a "Swamp" category, where many similar solutions exist but fail to gain traction, indicating the need for a radically different approach to succeed.

Recommendations

  1. Begin by deeply researching why existing "daily diary" or "daily reflection" platforms haven't achieved widespread success. Understanding their shortcomings is crucial before investing time and resources into building another similar product. Look closely at user reviews, app store comments, and forum discussions to pinpoint unmet needs and pain points.
  2. Instead of targeting everyone, identify a specific niche or community that would highly benefit from a daily commenting platform. For example, this could be focused on developers sharing their daily progress, or artists showcasing their daily creations. Focusing on a niche could help to drive initial engagement and feedback.
  3. Consider pivoting from a standalone website to building tools or features that integrate with existing platforms or communities. Can you create a plugin or extension that allows users to easily share daily updates on platforms they already use, like Slack, Discord, or even Twitter? This could be a lower-risk way to validate the demand for your core idea.
  4. Explore adjacent problems that might be more promising. Instead of focusing solely on daily commenting, could you incorporate elements of goal tracking, habit formation, or personal reflection? Addressing a broader set of user needs might differentiate your product and increase its appeal.
  5. Given the competitive landscape and neutral user sentiment, it might be wise to pause development and explore alternative startup ideas. There are likely other problems you could solve where there's a clearer demand and a greater opportunity for success. Consider this before dedicating significant time to this project.
  6. Carefully examine the criticisms of similar products, especially regarding complicated UIs and a lack of unique features. Ensure that your product offers a simple, intuitive experience and a clear value proposition that sets it apart from competitors like Daylio and other journaling apps.
  7. Prioritize privacy and transparency, especially if your platform collects user data. Clearly communicate your privacy policies and data security measures to build trust with your users, especially given the privacy concerns raised regarding similar products like comment extensions.

Questions

  1. Given the numerous existing journaling and daily reflection apps, what unique value proposition will your platform offer that will compel users to switch from their current solutions?
  2. How will you address the challenge of low engagement seen in similar products, and what strategies will you implement to foster a vibrant and active community on your platform?
  3. Considering the privacy concerns surrounding similar commenting platforms, how will you ensure user data security and transparency to build trust and avoid negative perceptions?

  • Confidence: High
    • Number of similar products: 10
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: 1.3%
    • Positive use signal: 12.0%
    • Negative use signal: 10.7%
  • Net buy signal: -9.3%
    • Positive buy signal: 0.0%
    • Negative buy signal: 9.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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