14 May 2025
SaaS

Savies is a vibrant, cross-platform personal finance app launching in ...

...2025, targeting Gen Z and millennials on web, iOS, and Android. It offers budgeting, expense tracking, and engaging financial visualizations in a fun, user-friendly interface. Using a freemium model, Savies provides free core features, with premium subscriptions for advanced analytics and multi-currency support, plus optional ads for revenue. Aligned with 2025 fintech trends—personalization, engagement, and security—Savies competes with Mint and YNAB in a $394.88 billion market. Its playful branding and mobile-first design make finance accessible, empowering users to manage money confidently in a digital-first world.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.


Your are here

Savies is entering a crowded but vital market: personal finance for Gen Z and millennials. The good news is, with 25 similar products already out there, there's clearly a demand. This falls squarely into the "Freemium" category, meaning people are interested in using these tools, but convincing them to pay is the challenge. Engagement with similar products is medium, suggesting an opportunity to stand out with a particularly sticky or valuable offering. Since it's a freemium app you'll need to figure out the best way to monetize to maintain a profitable business.

Recommendations

  1. Given the number of competitors, focus intensely on your unique selling proposition (USP). Savies highlights 'playful branding' and a 'mobile-first design'. Really lean into this. User feedback from similar apps indicates that a delightful user experience and intuitive design are key to capturing and retaining users. Make sure the visuals are great!
  2. Since you plan to offer a freemium model, carefully identify which users derive the most value from the free version. What are their pain points, and what features are they constantly using? Understanding this allows you to strategically gate the premium features that directly address those high-value users' needs. This way you can create an upgrade path that feels natural and compelling.
  3. Explore offering team-based or family-based premium subscriptions rather than individual ones. This can significantly increase your average revenue per user (ARPU) and tap into a different kind of need. Groups often have more complex financial situations where advanced analytics would be invaluable.
  4. Consider offering personalized financial help or consulting as a high-end premium feature. This could involve connecting users with financial advisors or providing customized reports and recommendations based on their financial data. Given user concerns about AI in similar apps, human assistance could be a powerful differentiator.
  5. Experiment with different pricing approaches. Instead of launching with a fixed pricing plan, run A/B tests with small user groups to see which pricing models (e.g., tiered pricing, usage-based pricing) resonate the most. This iterative approach allows you to optimize your monetization strategy based on real-world data.
  6. User feedback for similar apps stresses the importance of international availability. Plan for internationalization early. Even if the initial launch is US-focused, build your architecture to easily accommodate multiple currencies, languages, and regional financial regulations. Some user in the ProductHunt comments sections have request specific integration to Plaid or Truelayer, make sure to consider this.
  7. Pay close attention to user on-boarding. Several comments mention the difficulty of setting up and navigating similar apps. Invest heavily in creating a smooth and intuitive onboarding experience that minimizes friction and quickly showcases the value of Savies.
  8. Address distrust in AI-generated content. If you plan to use AI, be transparent about its role and ensure that it complements, rather than replaces, human expertise. Offer users options to verify or customize AI-generated suggestions.

Questions

  1. Given the competitive landscape, what specific, unique financial visualizations or engagement mechanics will Savies offer that existing apps like Mint or YNAB don't? What unsolved problems will Savies address?
  2. How will Savies balance the need for a fun, playful interface with the serious nature of personal finance, ensuring users trust the app with their sensitive financial data?
  3. How can Savies leverage the freemium model to build a strong community and gather user feedback, creating a virtuous cycle of product improvement and user engagement?

Your are here

Savies is entering a crowded but vital market: personal finance for Gen Z and millennials. The good news is, with 25 similar products already out there, there's clearly a demand. This falls squarely into the "Freemium" category, meaning people are interested in using these tools, but convincing them to pay is the challenge. Engagement with similar products is medium, suggesting an opportunity to stand out with a particularly sticky or valuable offering. Since it's a freemium app you'll need to figure out the best way to monetize to maintain a profitable business.

Recommendations

  1. Given the number of competitors, focus intensely on your unique selling proposition (USP). Savies highlights 'playful branding' and a 'mobile-first design'. Really lean into this. User feedback from similar apps indicates that a delightful user experience and intuitive design are key to capturing and retaining users. Make sure the visuals are great!
  2. Since you plan to offer a freemium model, carefully identify which users derive the most value from the free version. What are their pain points, and what features are they constantly using? Understanding this allows you to strategically gate the premium features that directly address those high-value users' needs. This way you can create an upgrade path that feels natural and compelling.
  3. Explore offering team-based or family-based premium subscriptions rather than individual ones. This can significantly increase your average revenue per user (ARPU) and tap into a different kind of need. Groups often have more complex financial situations where advanced analytics would be invaluable.
  4. Consider offering personalized financial help or consulting as a high-end premium feature. This could involve connecting users with financial advisors or providing customized reports and recommendations based on their financial data. Given user concerns about AI in similar apps, human assistance could be a powerful differentiator.
  5. Experiment with different pricing approaches. Instead of launching with a fixed pricing plan, run A/B tests with small user groups to see which pricing models (e.g., tiered pricing, usage-based pricing) resonate the most. This iterative approach allows you to optimize your monetization strategy based on real-world data.
  6. User feedback for similar apps stresses the importance of international availability. Plan for internationalization early. Even if the initial launch is US-focused, build your architecture to easily accommodate multiple currencies, languages, and regional financial regulations. Some user in the ProductHunt comments sections have request specific integration to Plaid or Truelayer, make sure to consider this.
  7. Pay close attention to user on-boarding. Several comments mention the difficulty of setting up and navigating similar apps. Invest heavily in creating a smooth and intuitive onboarding experience that minimizes friction and quickly showcases the value of Savies.
  8. Address distrust in AI-generated content. If you plan to use AI, be transparent about its role and ensure that it complements, rather than replaces, human expertise. Offer users options to verify or customize AI-generated suggestions.

Questions

  1. Given the competitive landscape, what specific, unique financial visualizations or engagement mechanics will Savies offer that existing apps like Mint or YNAB don't? What unsolved problems will Savies address?
  2. How will Savies balance the need for a fun, playful interface with the serious nature of personal finance, ensuring users trust the app with their sensitive financial data?
  3. How can Savies leverage the freemium model to build a strong community and gather user feedback, creating a virtuous cycle of product improvement and user engagement?

  • Confidence: High
    • Number of similar products: 25
  • Engagement: Medium
    • Average number of comments: 4
  • Net use signal: 13.8%
    • Positive use signal: 16.7%
    • Negative use signal: 2.9%
  • Net buy signal: -1.1%
    • Positive buy signal: 0.8%
    • Negative buy signal: 1.9%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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