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You're venturing into a niche market with your social media posting tool tailored for fitness influencers and personal coaches, focusing on transformation video creation. The initial signs suggest it's a less explored area, as indicated by the limited number of similar products (n_matches = 1). While this means less direct competition right now, it also underscores the need to validate demand before deep diving. Engagement in similar products is low. Without strong buy or use signals from comparable products, it's important to tread carefully and validate your assumptions before heavily investing in development.

Recommendations

1. Begin by engaging directly with your target audience: fitness influencers and personal coaches. Post in online communities, forums, or social media groups where they actively participate. Clearly articulate the problem your tool solves and gauge their genuine interest in a solution like yours.
2. Offer to manually create transformation videos for 2-3 potential customers. This hands-on approach will provide invaluable insights into their specific needs, pain points, and preferences. This will also help you refine your understanding of what features are most valuable.
3. Develop a concise, compelling explainer video showcasing the core functionality and benefits of your transformation video builder. Focus on how it simplifies the process, saves time, and enhances their online presence. Track video views and completion rates to measure audience engagement.
4. Gauge commitment by asking interested individuals to join a waiting list with a small, non-refundable deposit. This will help you separate those who are genuinely interested from those who are simply curious. It also de-risks your development effort and reduces the risk of going to market with a product people don't want.
5. Given the feedback from similar products like Egoist, focus on features that enable users to track and visualize long-term progress (e.g., over a year). Also, pay close attention to user experience and website navigation to ensure a smooth and intuitive user journey.
6. Implement a robust feedback mechanism early on, allowing users to easily suggest improvements and report issues. Prioritize these based on user frequency and impact. This iterative approach will ensure that your product evolves in line with user needs and expectations.
7. If, after 3 weeks of focused effort, you struggle to find at least 5 individuals willing to put down a small deposit, seriously reconsider the viability of your current approach. This doesn't necessarily mean abandoning the idea altogether, but it may necessitate a significant pivot or a more targeted niche.

Questions

1. What are the specific pain points that fitness influencers and coaches face when creating transformation videos, and how does your tool uniquely address these challenges compared to existing video editing software?
2. How will you measure the success of your explainer video beyond just views, and what specific actions will you take based on the engagement metrics you collect (e.g., click-through rates, sign-up conversions)?
3. Beyond the transformation video builder, what other value-added features (e.g., analytics, collaboration tools, content calendars) could you incorporate to create a more comprehensive social media management solution for fitness professionals?