Should I Build It Should I Build It
07 May 2025
WordPress Website Builder

make an site builder via new WordPress editor, which is blocks editor

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

Creating a site builder within the WordPress block editor ecosystem puts you in the "Freemium" category, where users appreciate the value but might resist paying. With 11 similar products already out there, it's a competitive space, but there's clearly demand. Engagement seems high with an average of 13 comments on similar products, indicating active interest and discussion. The discussions and criticisms from other similar product launches highlight the importance of ease of use and performance, as well as seamless integration with existing plugins and themes. Users appreciate AI integration and streamlined development. Keep in mind that many users are concerned about bloat and complexity, so it's critical you emphasize simplicity and efficiency.

Recommendations

  1. Clearly define your target user. Given the freemium nature of the category, start by identifying which users get the most value from the free version of your site builder. Understanding their needs will allow you to better position your premium offerings. For example, focus on users creating landing pages or small business sites.
  2. Develop compelling premium features that cater to the needs of your target users. Based on user feedback from competitors, consider features that enhance design capabilities, improve SEO, or offer advanced customization options that go beyond the basic block editor. Think about offering advanced blocks, integrations with other services, or custom design templates.
  3. Explore team-based pricing or agency-focused features. Given the existing competition, differentiate by targeting teams or agencies who build sites for multiple clients. Consider offering features like team collaboration, client management, or white-labeling options that would appeal to agencies.
  4. Offer personalized support or consulting services. Many WordPress users struggle with the technical aspects of building and maintaining a website. Providing personalized help, training, or consulting services can be a valuable add-on that justifies a premium price. Consider offering setup assistance, theme customization, or ongoing maintenance packages.
  5. Focus on performance and optimization. Several similar products are criticized for slow loading times and bloated code. Prioritize clean code and optimized assets to ensure your site builder performs well. Test your site builder thoroughly to identify and fix any performance bottlenecks.
  6. Make your free version attractive but limited. Following the feedback, the free version should offer tangible value but have limitations that encourage users to upgrade. For example, offer a limited number of templates or restrict access to advanced features in the free version.
  7. Actively solicit feedback from users and iterate on your product. Engage with your users through surveys, forums, and social media to gather feedback and identify areas for improvement. Use this feedback to prioritize new features, fix bugs, and improve the overall user experience. Given the criticisms from competitor products, make sure to communicate changes clearly and transparently.

Questions

  1. What specific user problems are you aiming to solve that existing WordPress site builders haven't addressed effectively, and how will your block-based approach offer a unique advantage?
  2. How will you balance the need for a feature-rich site builder with the need to avoid bloat and maintain fast loading times, addressing a common concern among WordPress users?
  3. Considering the existing competition and the freemium model, what is your long-term strategy for converting free users into paying customers, and how will you ensure sustainable revenue growth?

Your are here

Creating a site builder within the WordPress block editor ecosystem puts you in the "Freemium" category, where users appreciate the value but might resist paying. With 11 similar products already out there, it's a competitive space, but there's clearly demand. Engagement seems high with an average of 13 comments on similar products, indicating active interest and discussion. The discussions and criticisms from other similar product launches highlight the importance of ease of use and performance, as well as seamless integration with existing plugins and themes. Users appreciate AI integration and streamlined development. Keep in mind that many users are concerned about bloat and complexity, so it's critical you emphasize simplicity and efficiency.

Recommendations

  1. Clearly define your target user. Given the freemium nature of the category, start by identifying which users get the most value from the free version of your site builder. Understanding their needs will allow you to better position your premium offerings. For example, focus on users creating landing pages or small business sites.
  2. Develop compelling premium features that cater to the needs of your target users. Based on user feedback from competitors, consider features that enhance design capabilities, improve SEO, or offer advanced customization options that go beyond the basic block editor. Think about offering advanced blocks, integrations with other services, or custom design templates.
  3. Explore team-based pricing or agency-focused features. Given the existing competition, differentiate by targeting teams or agencies who build sites for multiple clients. Consider offering features like team collaboration, client management, or white-labeling options that would appeal to agencies.
  4. Offer personalized support or consulting services. Many WordPress users struggle with the technical aspects of building and maintaining a website. Providing personalized help, training, or consulting services can be a valuable add-on that justifies a premium price. Consider offering setup assistance, theme customization, or ongoing maintenance packages.
  5. Focus on performance and optimization. Several similar products are criticized for slow loading times and bloated code. Prioritize clean code and optimized assets to ensure your site builder performs well. Test your site builder thoroughly to identify and fix any performance bottlenecks.
  6. Make your free version attractive but limited. Following the feedback, the free version should offer tangible value but have limitations that encourage users to upgrade. For example, offer a limited number of templates or restrict access to advanced features in the free version.
  7. Actively solicit feedback from users and iterate on your product. Engage with your users through surveys, forums, and social media to gather feedback and identify areas for improvement. Use this feedback to prioritize new features, fix bugs, and improve the overall user experience. Given the criticisms from competitor products, make sure to communicate changes clearly and transparently.

Questions

  1. What specific user problems are you aiming to solve that existing WordPress site builders haven't addressed effectively, and how will your block-based approach offer a unique advantage?
  2. How will you balance the need for a feature-rich site builder with the need to avoid bloat and maintain fast loading times, addressing a common concern among WordPress users?
  3. Considering the existing competition and the freemium model, what is your long-term strategy for converting free users into paying customers, and how will you ensure sustainable revenue growth?

  • Confidence: High
    • Number of similar products: 11
  • Engagement: High
    • Average number of comments: 13
  • Net use signal: 7.7%
    • Positive use signal: 16.8%
    • Negative use signal: 9.1%
  • Net buy signal: -5.2%
    • Positive buy signal: 1.3%
    • Negative buy signal: 6.5%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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