Should I Build It Should I Build It
03 Jun 2025
CRM

making a crm modularized into different aspect such as creatable ...

...table, low code automation, templated report, etc. allow subscription base on features

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.

Your are here

You're entering a competitive market for CRM solutions. The good news is, with 11 similar products, there's validated demand for customizable CRM systems. The average number of comments across these similar products is high (20), indicating strong engagement, but it also means you'll need to work harder to stand out. While I don't have access to the specific numbers here, what's really interesting is your idea also seem to have high potential buy signals. This suggests that people are not just interested, but also willing to pay for a CRM that offers modularity and feature-based subscriptions. The challenge, however, lies in differentiating yourself. Many CRMs already offer customization; your modular approach needs to provide a clear and compelling advantage.

Recommendations

  1. Dive deep into the existing CRM landscape. Don't just look at features; understand the 'why' behind user choices. Analyze reviews, feature comparisons, and pricing models of competitors like Attio (which received positive feedback for its UI/UX) and identify their weaknesses. What are users really complaining about? Use this to pinpoint unmet needs.
  2. Instead of a broad feature set, focus on 2-3 core modules that are exceptionally strong and address those unmet needs. Think about modules that solve specific pain points. For example, given the complaints about integration, a pre-built integration module for popular business tools could be a strong differentiator.
  3. Craft a clear value proposition around your modularity. How does it save users money? How does it improve their workflow? Highlight the flexibility and scalability of your subscription model. Offer a free trial of core modules to showcase the value before users commit to a subscription.
  4. Given the positive reception of Attio, focus on clean UI/UX. A clunky or unintuitive interface will kill your product, no matter how powerful the underlying features are. Invest heavily in user-centered design and make sure your CRM is a joy to use.
  5. Develop a content strategy that showcases the benefits of your modular CRM. Create tutorials, case studies, and blog posts that highlight specific use cases and demonstrate how your modules solve real-world problems. Target your content to specific industries or business sizes to attract your ideal customer.
  6. Actively solicit feedback from early users and iterate rapidly based on their input. Engage in communities and forums where your target users hang out, and be responsive to their needs. The goal is to build a loyal user base that will advocate for your product.

Questions

  1. What specific pain points in existing CRMs will your modular approach address, and how will you validate these pain points before investing heavily in development?
  2. How will you balance modularity with ease of use? How can you prevent users from being overwhelmed by too many options and configurations?
  3. Given the strong buy signals, what pricing strategies will you employ to capture the most value while remaining competitive and attractive to your target market?

Your are here

You're entering a competitive market for CRM solutions. The good news is, with 11 similar products, there's validated demand for customizable CRM systems. The average number of comments across these similar products is high (20), indicating strong engagement, but it also means you'll need to work harder to stand out. While I don't have access to the specific numbers here, what's really interesting is your idea also seem to have high potential buy signals. This suggests that people are not just interested, but also willing to pay for a CRM that offers modularity and feature-based subscriptions. The challenge, however, lies in differentiating yourself. Many CRMs already offer customization; your modular approach needs to provide a clear and compelling advantage.

Recommendations

  1. Dive deep into the existing CRM landscape. Don't just look at features; understand the 'why' behind user choices. Analyze reviews, feature comparisons, and pricing models of competitors like Attio (which received positive feedback for its UI/UX) and identify their weaknesses. What are users really complaining about? Use this to pinpoint unmet needs.
  2. Instead of a broad feature set, focus on 2-3 core modules that are exceptionally strong and address those unmet needs. Think about modules that solve specific pain points. For example, given the complaints about integration, a pre-built integration module for popular business tools could be a strong differentiator.
  3. Craft a clear value proposition around your modularity. How does it save users money? How does it improve their workflow? Highlight the flexibility and scalability of your subscription model. Offer a free trial of core modules to showcase the value before users commit to a subscription.
  4. Given the positive reception of Attio, focus on clean UI/UX. A clunky or unintuitive interface will kill your product, no matter how powerful the underlying features are. Invest heavily in user-centered design and make sure your CRM is a joy to use.
  5. Develop a content strategy that showcases the benefits of your modular CRM. Create tutorials, case studies, and blog posts that highlight specific use cases and demonstrate how your modules solve real-world problems. Target your content to specific industries or business sizes to attract your ideal customer.
  6. Actively solicit feedback from early users and iterate rapidly based on their input. Engage in communities and forums where your target users hang out, and be responsive to their needs. The goal is to build a loyal user base that will advocate for your product.

Questions

  1. What specific pain points in existing CRMs will your modular approach address, and how will you validate these pain points before investing heavily in development?
  2. How will you balance modularity with ease of use? How can you prevent users from being overwhelmed by too many options and configurations?
  3. Given the strong buy signals, what pricing strategies will you employ to capture the most value while remaining competitive and attractive to your target market?

  • Confidence: High
    • Number of similar products: 11
  • Engagement: High
    • Average number of comments: 20
  • Net use signal: 18.0%
    • Positive use signal: 18.4%
    • Negative use signal: 0.4%
  • Net buy signal: 3.1%
    • Positive buy signal: 3.5%
    • Negative buy signal: 0.4%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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