12 Jul 2025
Travel

Urban walking tours in Vienna for locals, based on our enormous ...

...success in Budapest

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.


Your are here

You're looking to expand your successful urban walking tour business from Budapest to Vienna, targeting locals. This puts you in the 'Freemium' category, meaning users are interested but might be hesitant to pay upfront. With 6 similar products already out there and high engagement (18 comments on average), the market shows promise, but also competition. People are actively exploring similar tour apps, but the challenge lies in differentiating your offering and convincing users to pay for premium features. You've got a good starting point with your existing success, but Vienna has its own nuances, and you'll need to cater to those specific needs.

Recommendations

  1. Given that the category is Freemium, and the competition is not negligible with n_matches=6, focus on providing substantial value in the free version to attract a large user base. Think of this as your customer acquisition channel. Consider offering a limited number of free tours or access to basic features to give users a taste of what your platform offers.
  2. Identify the users who derive the most benefit from the free version. Analyze their usage patterns and gather feedback to understand what aspects of the tours they find most valuable. Use this information to create premium features tailored to enhance their experience, such as personalized tour recommendations or offline access to tour content.
  3. Introduce premium features that provide tangible benefits beyond the free offering. This could include access to exclusive tour routes, enhanced audio narration, historical deep dives, or personalized recommendations based on user preferences. Highlight the added value of these features to justify the premium price.
  4. Consider charging teams or groups rather than individuals. Offer discounted rates for group bookings or corporate events to incentivize larger groups to use your platform. This can be a lucrative way to generate revenue while expanding your reach to a wider audience. Since you have a successful business already, you could leverage existing relationships to make the first sales.
  5. Offer personalized help or consulting services to users who want a more tailored experience. This could include custom tour itineraries, private guided tours, or expert advice on local attractions and hidden gems. Position yourself as a trusted advisor and offer a premium service that caters to individual needs and preferences.
  6. Test different pricing approaches with small groups of users to determine the optimal price point for your premium features. Experiment with tiered pricing models, subscription plans, or one-time purchase options to see what resonates best with your target audience. Continuously monitor user feedback and adjust your pricing strategy accordingly.
  7. Based on criticism from similar products, focus on creating a clean and intuitive user interface. A cluttered interface can deter new users and make it difficult to navigate your platform. Invest in user experience (UX) design to ensure that your app is easy to use and visually appealing.
  8. Address the concern about the comprehensiveness of your city coverage. Provide detailed information about the geographic scope of your tours and the reliability of your content. Highlight the depth and breadth of your coverage to reassure users that your platform offers a comprehensive and trustworthy tour experience.
  9. Consider adding multilingual support to cater to a wider audience. Vienna is a popular tourist destination with visitors from all over the world. By offering tours in multiple languages, you can attract a larger user base and increase your revenue potential.

Questions

  1. Given the high engagement in similar apps, how will you ensure your tours are unique and capture the essence of Vienna in a way that differentiates you from competitors?
  2. How will you balance providing valuable free content to attract users while also creating premium features that are compelling enough to drive conversions in the freemium model?
  3. What specific partnerships or collaborations can you establish in Vienna (e.g., local businesses, cultural institutions) to enhance your tour offerings and provide unique experiences that competitors cannot replicate?

Your are here

You're looking to expand your successful urban walking tour business from Budapest to Vienna, targeting locals. This puts you in the 'Freemium' category, meaning users are interested but might be hesitant to pay upfront. With 6 similar products already out there and high engagement (18 comments on average), the market shows promise, but also competition. People are actively exploring similar tour apps, but the challenge lies in differentiating your offering and convincing users to pay for premium features. You've got a good starting point with your existing success, but Vienna has its own nuances, and you'll need to cater to those specific needs.

Recommendations

  1. Given that the category is Freemium, and the competition is not negligible with n_matches=6, focus on providing substantial value in the free version to attract a large user base. Think of this as your customer acquisition channel. Consider offering a limited number of free tours or access to basic features to give users a taste of what your platform offers.
  2. Identify the users who derive the most benefit from the free version. Analyze their usage patterns and gather feedback to understand what aspects of the tours they find most valuable. Use this information to create premium features tailored to enhance their experience, such as personalized tour recommendations or offline access to tour content.
  3. Introduce premium features that provide tangible benefits beyond the free offering. This could include access to exclusive tour routes, enhanced audio narration, historical deep dives, or personalized recommendations based on user preferences. Highlight the added value of these features to justify the premium price.
  4. Consider charging teams or groups rather than individuals. Offer discounted rates for group bookings or corporate events to incentivize larger groups to use your platform. This can be a lucrative way to generate revenue while expanding your reach to a wider audience. Since you have a successful business already, you could leverage existing relationships to make the first sales.
  5. Offer personalized help or consulting services to users who want a more tailored experience. This could include custom tour itineraries, private guided tours, or expert advice on local attractions and hidden gems. Position yourself as a trusted advisor and offer a premium service that caters to individual needs and preferences.
  6. Test different pricing approaches with small groups of users to determine the optimal price point for your premium features. Experiment with tiered pricing models, subscription plans, or one-time purchase options to see what resonates best with your target audience. Continuously monitor user feedback and adjust your pricing strategy accordingly.
  7. Based on criticism from similar products, focus on creating a clean and intuitive user interface. A cluttered interface can deter new users and make it difficult to navigate your platform. Invest in user experience (UX) design to ensure that your app is easy to use and visually appealing.
  8. Address the concern about the comprehensiveness of your city coverage. Provide detailed information about the geographic scope of your tours and the reliability of your content. Highlight the depth and breadth of your coverage to reassure users that your platform offers a comprehensive and trustworthy tour experience.
  9. Consider adding multilingual support to cater to a wider audience. Vienna is a popular tourist destination with visitors from all over the world. By offering tours in multiple languages, you can attract a larger user base and increase your revenue potential.

Questions

  1. Given the high engagement in similar apps, how will you ensure your tours are unique and capture the essence of Vienna in a way that differentiates you from competitors?
  2. How will you balance providing valuable free content to attract users while also creating premium features that are compelling enough to drive conversions in the freemium model?
  3. What specific partnerships or collaborations can you establish in Vienna (e.g., local businesses, cultural institutions) to enhance your tour offerings and provide unique experiences that competitors cannot replicate?

  • Confidence: High
    • Number of similar products: 6
  • Engagement: High
    • Average number of comments: 18
  • Net use signal: 35.5%
    • Positive use signal: 37.0%
    • Negative use signal: 1.5%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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