Should I Build It Should I Build It
21 Aug 2025
Marketing

Little led boards that you can attach on taxis that shows ...

...advertisement depending on the location of the taxi

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Early Niche

A small but engaged group cares enough to comment, suggesting real potential if you can improve the experience. This is your chance to create something better for people who clearly want a solution.

Should You Build It?

Yes, build now!

Your are here

Your idea for little LED boards on taxis displaying location-based ads falls into the 'Early Niche' category. This means there's a small, engaged group that's actively looking for solutions like yours, which is a positive sign. Although the number of similar products is low (n_matches = 1), indicating less competition, the engagement is high (n_comments = 13), suggesting that people are interested in this type of solution. The discussions from a similar product, City17, highlight user interest in monetization and audience engagement but also concerns about ad relevance and quality. Focus on addressing these concerns early on to gain a competitive edge.

Recommendations

  1. Given the high engagement on similar products, start by directly engaging with potential taxi driver partners and advertisers. Conduct short interviews to pinpoint their exact needs and pain points regarding current advertising methods and revenue generation. Understanding their perspectives will allow you to tailor your product to address unmet needs.
  2. Develop a Minimum Viable Product (MVP) focusing on a specific location and a limited set of advertisers. Prioritize ease of installation, user-friendly ad management, and clear, concise reporting on ad performance. This focused approach allows you to quickly validate your core assumptions and gather valuable feedback.
  3. Implement a robust ad review process, as concerns about ad relevance and content quality were raised by users of similar products. Offer advertisers guidelines on content appropriateness and give drivers the ability to flag or reject ads that don't meet these standards. This will help maintain a positive user experience and protect your brand reputation.
  4. Introduce a payment model from the outset, even if it's a small commission on ad revenue. This validates the value proposition and helps ensure the financial sustainability of your business. Experiment with different pricing structures to find the optimal balance between affordability for advertisers and profitability for taxi drivers and yourself.
  5. Actively collect and incorporate feedback from your first users to refine your product. Focus on ease of use, ad relevance, and revenue generation for taxi drivers. Iterate rapidly based on this feedback to create a product that truly meets their needs.
  6. Concentrate on acquiring and retaining a small group of highly satisfied paying users, aiming for around 20 initially. These early adopters will become your brand ambassadors and provide valuable testimonials for attracting new customers. Once you have a solid base of happy users, consider expanding to new locations or advertising categories.

Questions

  1. How can you ensure ad relevance and quality control to maximize user engagement and minimize negative feedback, given the expressed concerns about ad relevance with similar products?
  2. What strategies can you implement to build trust and transparency with taxi drivers and advertisers regarding revenue sharing and ad performance reporting?
  3. What are the key metrics you'll use to measure the success of your MVP, and what specific actions will you take if those metrics aren't met?

Your are here

Your idea for little LED boards on taxis displaying location-based ads falls into the 'Early Niche' category. This means there's a small, engaged group that's actively looking for solutions like yours, which is a positive sign. Although the number of similar products is low (n_matches = 1), indicating less competition, the engagement is high (n_comments = 13), suggesting that people are interested in this type of solution. The discussions from a similar product, City17, highlight user interest in monetization and audience engagement but also concerns about ad relevance and quality. Focus on addressing these concerns early on to gain a competitive edge.

Recommendations

  1. Given the high engagement on similar products, start by directly engaging with potential taxi driver partners and advertisers. Conduct short interviews to pinpoint their exact needs and pain points regarding current advertising methods and revenue generation. Understanding their perspectives will allow you to tailor your product to address unmet needs.
  2. Develop a Minimum Viable Product (MVP) focusing on a specific location and a limited set of advertisers. Prioritize ease of installation, user-friendly ad management, and clear, concise reporting on ad performance. This focused approach allows you to quickly validate your core assumptions and gather valuable feedback.
  3. Implement a robust ad review process, as concerns about ad relevance and content quality were raised by users of similar products. Offer advertisers guidelines on content appropriateness and give drivers the ability to flag or reject ads that don't meet these standards. This will help maintain a positive user experience and protect your brand reputation.
  4. Introduce a payment model from the outset, even if it's a small commission on ad revenue. This validates the value proposition and helps ensure the financial sustainability of your business. Experiment with different pricing structures to find the optimal balance between affordability for advertisers and profitability for taxi drivers and yourself.
  5. Actively collect and incorporate feedback from your first users to refine your product. Focus on ease of use, ad relevance, and revenue generation for taxi drivers. Iterate rapidly based on this feedback to create a product that truly meets their needs.
  6. Concentrate on acquiring and retaining a small group of highly satisfied paying users, aiming for around 20 initially. These early adopters will become your brand ambassadors and provide valuable testimonials for attracting new customers. Once you have a solid base of happy users, consider expanding to new locations or advertising categories.

Questions

  1. How can you ensure ad relevance and quality control to maximize user engagement and minimize negative feedback, given the expressed concerns about ad relevance with similar products?
  2. What strategies can you implement to build trust and transparency with taxi drivers and advertisers regarding revenue sharing and ad performance reporting?
  3. What are the key metrics you'll use to measure the success of your MVP, and what specific actions will you take if those metrics aren't met?

  • Confidence: Low
    • Number of similar products: 1
  • Engagement: High
    • Average number of comments: 13
  • Net use signal: 13.8%
    • Positive use signal: 13.8%
    • Negative use signal: 0.0%
  • Net buy signal: 6.9%
    • Positive buy signal: 6.9%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

City 17 - Global decentralised advertising platform

26 Jul 2024 Android Productivity Marketing

Transform every screen into a revenue-generating space. Shop owners can add a TV and use the City17 app to display ads. Uber and Taxi drivers can use an Android tablet. Earn additional income with no hidden fees. Join City17 and maximize your profits today! 🚀

City17's launch on Product Hunt is met with excitement for its concept of monetizing screens for shops and drivers. Users congratulate the team and express interest in the platform's potential for audience engagement and revenue generation. Questions arise concerning ad relevance, appropriateness, earnings calculations, distribution, and minimum withdrawal amounts. A suggestion was made for including an ad review feature for TV/tablet ad spaces. Overall, the launch is perceived positively, with good wishes for success.

Users have expressed concerns regarding ad relevance and content quality. There are questions about the ad approval process. A suggestion was made to implement a feature allowing users to review ads before they are published.

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13
15.4%
7.7%
13
131
15.4%
7.7%
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