19 Apr 2025
Design Tools

Service for building online simple slideshow eg for onboarding or ...

...howtos

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.


Your are here

Creating a service for building simple online slideshows, especially for onboarding or how-to guides, puts you in the Freemium category. This means there's demonstrated interest in the core functionality, with 17 similar products already in the market indicating high competition. The good news is that the average engagement for these types of products is medium, but you're going to have to deal with people resisting to pay. This means you'll need to think hard about how to create additional value, so users happily pay for it. Focus on identifying the users who benefit most from the free version and figuring out what premium features would make their lives even easier.

Recommendations

  1. Start by thoroughly analyzing the existing solutions. The criticism summaries from similar product launches highlight common concerns such as lack of differentiation, absence of a free trial, and issues with dynamic content. Focus on identifying gaps in the market and address these concerns in your offering.
  2. Given the freemium nature of the category, carefully define your free tier. Offer enough value to attract users but reserve premium features for paying customers. Use the free version as a lead magnet to drive upgrades.
  3. Consider offering team-based pricing or enterprise solutions. Onboarding and how-to guides are often needed across entire organizations, making team subscriptions a viable monetization strategy. Focus on collaboration features that are lacking in similar products.
  4. Explore offering personalized help or consulting services to premium users. This could include custom template creation, onboarding assistance, or dedicated support channels. This adds a high-value service that justifies a higher price point.
  5. Based on feedback from similar products, provide clear examples and templates of finished slideshows. This will help users quickly understand the value of your product and encourage them to start creating their own presentations.
  6. Since users compare new presentation tools to established platforms like PowerPoint, provide a clear explanation on your landing page explaining how your offering differentiates itself from existing presentation tools.
  7. Implement analytics to track how users are interacting with your slideshows. This will help you identify areas for improvement and provide valuable insights to users on the effectiveness of their onboarding or how-to guides.

Questions

  1. Given the numerous existing solutions, what specific features or integrations will your service offer to truly differentiate it and capture a significant user base?
  2. How will you identify and target the specific user segments (e.g., small businesses, educators, non-profits) that are most likely to convert from free users to paying customers?
  3. What metrics will you track to measure the effectiveness of your freemium model, and how will you iterate on your pricing and feature offerings based on those metrics?

Your are here

Creating a service for building simple online slideshows, especially for onboarding or how-to guides, puts you in the Freemium category. This means there's demonstrated interest in the core functionality, with 17 similar products already in the market indicating high competition. The good news is that the average engagement for these types of products is medium, but you're going to have to deal with people resisting to pay. This means you'll need to think hard about how to create additional value, so users happily pay for it. Focus on identifying the users who benefit most from the free version and figuring out what premium features would make their lives even easier.

Recommendations

  1. Start by thoroughly analyzing the existing solutions. The criticism summaries from similar product launches highlight common concerns such as lack of differentiation, absence of a free trial, and issues with dynamic content. Focus on identifying gaps in the market and address these concerns in your offering.
  2. Given the freemium nature of the category, carefully define your free tier. Offer enough value to attract users but reserve premium features for paying customers. Use the free version as a lead magnet to drive upgrades.
  3. Consider offering team-based pricing or enterprise solutions. Onboarding and how-to guides are often needed across entire organizations, making team subscriptions a viable monetization strategy. Focus on collaboration features that are lacking in similar products.
  4. Explore offering personalized help or consulting services to premium users. This could include custom template creation, onboarding assistance, or dedicated support channels. This adds a high-value service that justifies a higher price point.
  5. Based on feedback from similar products, provide clear examples and templates of finished slideshows. This will help users quickly understand the value of your product and encourage them to start creating their own presentations.
  6. Since users compare new presentation tools to established platforms like PowerPoint, provide a clear explanation on your landing page explaining how your offering differentiates itself from existing presentation tools.
  7. Implement analytics to track how users are interacting with your slideshows. This will help you identify areas for improvement and provide valuable insights to users on the effectiveness of their onboarding or how-to guides.

Questions

  1. Given the numerous existing solutions, what specific features or integrations will your service offer to truly differentiate it and capture a significant user base?
  2. How will you identify and target the specific user segments (e.g., small businesses, educators, non-profits) that are most likely to convert from free users to paying customers?
  3. What metrics will you track to measure the effectiveness of your freemium model, and how will you iterate on your pricing and feature offerings based on those metrics?

  • Confidence: High
    • Number of similar products: 17
  • Engagement: Medium
    • Average number of comments: 8
  • Net use signal: 25.3%
    • Positive use signal: 25.3%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.7%
    • Negative buy signal: 0.7%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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The primary criticism is the lack of examples, which users feel hampers their ability to fully understand and utilize the product or service.


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