Make it a Movement is a social challenge app that connects people ...
...worldwide to create, join, and share personal challenges. Users can start their own movements—like running 10 miles a day for a year, reading a book a week, or going vegan for a month—and invite others to participate. Track progress, post updates with photos or videos, and cheer each other on in a community feed. It’s part fitness tracker, part social platform—designed to inspire and unite people through shared goals. And there would be a bunch of things inside it like Running Tracking app and Alarm app and stuff
Idea type: Freemium
People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.
Should You Build It?
Build but think about differentiation and monetization.
Your are here
The idea of "Make it a Movement" falls into the Freemium category, meaning people will likely enjoy using the app's core features (connecting with others, tracking progress) but might be hesitant to pay for it. With 17 similar products already in the market, there is high confidence in this categorization but significant competition. Given the medium engagement seen in similar products (4 comments on average), capturing and retaining user attention will be key. The discussions around similar products highlight the importance of motivation, personalization, and gamification to keep users interested. To succeed, it's crucial to identify what aspects of the app can be monetized without hindering the user experience.
Recommendations
- Start by identifying which users are most engaged with the free version of 'Make it a Movement.' Analyze their usage patterns to understand what motivates them and which features they use most frequently. This will help you tailor premium features to their specific needs.
- Develop premium features that offer significant value to these engaged users, such as advanced analytics, personalized coaching, or exclusive community groups. Given that many users appreciate fitness tracking elements, premium integration with fitness trackers could be a valuable offering.
- Since the core idea is about building community, consider charging teams or organizations that want to use 'Make it a Movement' to foster internal challenges and engagement. This could be a valuable revenue stream, especially for corporate wellness programs.
- Offer personalized help or consulting services to users who want to create highly effective and engaging movements. This could involve providing guidance on setting achievable goals, building community, and promoting their challenges.
- Test different pricing approaches with small groups of users to determine the optimal price point for premium features. Consider offering tiered pricing plans with different levels of access and support.
- Based on the criticism from similar apps, prioritize cross-platform compatibility (Android and iOS) and integrations with various fitness trackers to avoid excluding potential users. Make sure to make it easy for users to share their progress/milestones on other social media apps.
- Address the need for personalized experiences by incorporating AI-driven recommendations for challenges and support. Tailor challenges based on user goals, fitness levels, and interests, taking into consideration the need for injury recovery and limitations.
- Consider integrating elements of gamification, such as points, badges, and leaderboards, to increase engagement and motivation. Use those to incentivize the creation of novel challenges as well, which might help with discovery.
Questions
- Given the number of existing social fitness apps, what specific niche or unique value proposition will 'Make it a Movement' offer to stand out from the competition and attract a dedicated user base?
- How will you balance the need for monetization with the desire to provide a valuable and engaging free experience, ensuring that premium features are desirable without alienating free users?
- What strategies will you implement to foster a strong sense of community within 'Make it a Movement,' encouraging users to actively participate, support each other, and maintain long-term engagement?
Your are here
The idea of "Make it a Movement" falls into the Freemium category, meaning people will likely enjoy using the app's core features (connecting with others, tracking progress) but might be hesitant to pay for it. With 17 similar products already in the market, there is high confidence in this categorization but significant competition. Given the medium engagement seen in similar products (4 comments on average), capturing and retaining user attention will be key. The discussions around similar products highlight the importance of motivation, personalization, and gamification to keep users interested. To succeed, it's crucial to identify what aspects of the app can be monetized without hindering the user experience.
Recommendations
- Start by identifying which users are most engaged with the free version of 'Make it a Movement.' Analyze their usage patterns to understand what motivates them and which features they use most frequently. This will help you tailor premium features to their specific needs.
- Develop premium features that offer significant value to these engaged users, such as advanced analytics, personalized coaching, or exclusive community groups. Given that many users appreciate fitness tracking elements, premium integration with fitness trackers could be a valuable offering.
- Since the core idea is about building community, consider charging teams or organizations that want to use 'Make it a Movement' to foster internal challenges and engagement. This could be a valuable revenue stream, especially for corporate wellness programs.
- Offer personalized help or consulting services to users who want to create highly effective and engaging movements. This could involve providing guidance on setting achievable goals, building community, and promoting their challenges.
- Test different pricing approaches with small groups of users to determine the optimal price point for premium features. Consider offering tiered pricing plans with different levels of access and support.
- Based on the criticism from similar apps, prioritize cross-platform compatibility (Android and iOS) and integrations with various fitness trackers to avoid excluding potential users. Make sure to make it easy for users to share their progress/milestones on other social media apps.
- Address the need for personalized experiences by incorporating AI-driven recommendations for challenges and support. Tailor challenges based on user goals, fitness levels, and interests, taking into consideration the need for injury recovery and limitations.
- Consider integrating elements of gamification, such as points, badges, and leaderboards, to increase engagement and motivation. Use those to incentivize the creation of novel challenges as well, which might help with discovery.
Questions
- Given the number of existing social fitness apps, what specific niche or unique value proposition will 'Make it a Movement' offer to stand out from the competition and attract a dedicated user base?
- How will you balance the need for monetization with the desire to provide a valuable and engaging free experience, ensuring that premium features are desirable without alienating free users?
- What strategies will you implement to foster a strong sense of community within 'Make it a Movement,' encouraging users to actively participate, support each other, and maintain long-term engagement?
- Confidence: High
- Number of similar products: 17
- Engagement: Medium
- Average number of comments: 4
- Net use signal: 34.9%
- Positive use signal: 34.9%
- Negative use signal: 0.0%
- Net buy signal: 0.0%
- Positive buy signal: 0.0%
- Negative buy signal: 0.0%
The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.
The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.
The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.
Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.
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