Should I Build It Should I Build It
11 Apr 2025
Web3 Social Media

Build an automated discovery commerce in Blockchain that allow every ...

...social media users to make extra revenue while discovering great life

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

Your idea of building an automated discovery commerce platform on the blockchain, allowing social media users to earn revenue while discovering "great life," falls into a crowded space. We've identified 21 similar products, indicating significant competition. The market for decentralized social platforms and blockchain-based affiliate programs is active, but the average engagement, gauged by the average number of comments, is low (2), suggesting that these platforms struggle to capture user attention, and therefore this idea belongs to the "Swamp" category. The good news is you have a strong signal that people would be willing to buy it! Still, many of the existing solutions face challenges around decentralization, regional availability, and security, as well as pure marketplace competition. To succeed, you'll need to differentiate yourself significantly, addressing these common pitfalls and offering a compelling unique value proposition that truly resonates with users.

Recommendations

  1. Given that you are in the "Swamp" category where many mediocre solutions already exist, start by thoroughly researching why existing platforms haven't achieved mainstream success. Analyze their shortcomings in terms of user experience, security, scalability, and incentive structures. Understanding their failures will give you a solid foundation for differentiating your approach.
  2. Instead of targeting all social media users, identify a specific niche or community that is currently underserved by existing discovery commerce platforms. Perhaps focus on creators, ethical brands, or a particular interest group. Tailoring your platform to a specific audience allows you to better meet their needs and build a loyal user base. This will allow you to escape from the 'swamp' quicker.
  3. Consider initially building tools or integrations for existing social media platforms rather than creating a completely new decentralized platform from scratch. This allows you to tap into existing user bases and validate your value proposition before investing in blockchain infrastructure. For example, look into integrating with Telegram and Whatsapp, similarly to Botcommerce, which has gained traction.
  4. Given the concerns around security in crypto rewards, focus on building trust and transparency. Clearly communicate the security measures you've implemented, and consider using established blockchain networks to gain user confidence. Make sure you can address security concerns like security transactions, networks used, and gas fees. This is based on the feedback from BreadCrumbs.
  5. Prioritize user experience. Blockchain applications are often criticized for being clunky and difficult to use. Invest in a seamless and intuitive user interface that makes it easy for users to discover products, earn rewards, and manage their accounts. Focus on regions that are less sensitive to centralization issues and where you can provide more value.
  6. Before launch, run a closed beta with your target audience to gather feedback and iterate on your platform. Pay close attention to user engagement metrics, such as the number of active users, the frequency of transactions, and the amount of revenue generated. You want to ensure you have solid metrics before launch to avoid being viewed as another mediocre app.
  7. Carefully consider your go-to-market strategy. Given the competition, a strong marketing and community-building plan is essential. Focus on highlighting your unique value proposition and building a loyal user base through content marketing, social media engagement, and partnerships with relevant influencers.

Questions

  1. Given the low engagement observed in similar platforms, how will you ensure that your platform isn't just another echo chamber, but a thriving hub of discovery and commerce?
  2. Considering that a truly decentralized platform might not be feasible, how will you strike the right balance between decentralization and user-friendliness to make your platform appealing to a broader audience, while not repeating the same mistakes of lack of decentralization?
  3. With larger sales automation platforms on the horizon, how will you navigate the current marketplace, as well as build features into your platform so you are not affected by larger sales automation platforms in the future?

Your are here

Your idea of building an automated discovery commerce platform on the blockchain, allowing social media users to earn revenue while discovering "great life," falls into a crowded space. We've identified 21 similar products, indicating significant competition. The market for decentralized social platforms and blockchain-based affiliate programs is active, but the average engagement, gauged by the average number of comments, is low (2), suggesting that these platforms struggle to capture user attention, and therefore this idea belongs to the "Swamp" category. The good news is you have a strong signal that people would be willing to buy it! Still, many of the existing solutions face challenges around decentralization, regional availability, and security, as well as pure marketplace competition. To succeed, you'll need to differentiate yourself significantly, addressing these common pitfalls and offering a compelling unique value proposition that truly resonates with users.

Recommendations

  1. Given that you are in the "Swamp" category where many mediocre solutions already exist, start by thoroughly researching why existing platforms haven't achieved mainstream success. Analyze their shortcomings in terms of user experience, security, scalability, and incentive structures. Understanding their failures will give you a solid foundation for differentiating your approach.
  2. Instead of targeting all social media users, identify a specific niche or community that is currently underserved by existing discovery commerce platforms. Perhaps focus on creators, ethical brands, or a particular interest group. Tailoring your platform to a specific audience allows you to better meet their needs and build a loyal user base. This will allow you to escape from the 'swamp' quicker.
  3. Consider initially building tools or integrations for existing social media platforms rather than creating a completely new decentralized platform from scratch. This allows you to tap into existing user bases and validate your value proposition before investing in blockchain infrastructure. For example, look into integrating with Telegram and Whatsapp, similarly to Botcommerce, which has gained traction.
  4. Given the concerns around security in crypto rewards, focus on building trust and transparency. Clearly communicate the security measures you've implemented, and consider using established blockchain networks to gain user confidence. Make sure you can address security concerns like security transactions, networks used, and gas fees. This is based on the feedback from BreadCrumbs.
  5. Prioritize user experience. Blockchain applications are often criticized for being clunky and difficult to use. Invest in a seamless and intuitive user interface that makes it easy for users to discover products, earn rewards, and manage their accounts. Focus on regions that are less sensitive to centralization issues and where you can provide more value.
  6. Before launch, run a closed beta with your target audience to gather feedback and iterate on your platform. Pay close attention to user engagement metrics, such as the number of active users, the frequency of transactions, and the amount of revenue generated. You want to ensure you have solid metrics before launch to avoid being viewed as another mediocre app.
  7. Carefully consider your go-to-market strategy. Given the competition, a strong marketing and community-building plan is essential. Focus on highlighting your unique value proposition and building a loyal user base through content marketing, social media engagement, and partnerships with relevant influencers.

Questions

  1. Given the low engagement observed in similar platforms, how will you ensure that your platform isn't just another echo chamber, but a thriving hub of discovery and commerce?
  2. Considering that a truly decentralized platform might not be feasible, how will you strike the right balance between decentralization and user-friendliness to make your platform appealing to a broader audience, while not repeating the same mistakes of lack of decentralization?
  3. With larger sales automation platforms on the horizon, how will you navigate the current marketplace, as well as build features into your platform so you are not affected by larger sales automation platforms in the future?

  • Confidence: High
    • Number of similar products: 21
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: 10.0%
    • Positive use signal: 14.0%
    • Negative use signal: 4.0%
  • Net buy signal: 8.0%
    • Positive buy signal: 12.0%
    • Negative buy signal: 4.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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