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You're aiming to create a localized version of Hims & Hers for Portugal, which falls into a category we're calling "Minimal Signal." This means there isn't much existing data to gauge market activity. With only one similar product found, our confidence in this assessment is low, and the average engagement on that product is also low. There's no available data on use or buy signals. This suggests the problem you're trying to solve might be very niche or not considered significant enough by potential users in the specific market. Therefore, it's crucial to validate the demand before investing significant time and resources into building the platform. You need to proactively seek real user feedback to determine if there's a genuine need for this type of service in Portugal.

Recommendations

1. Start by deeply understanding the Portuguese market's specific needs and regulations for telehealth and related services. Research existing healthcare solutions and identify potential gaps in accessibility or affordability. Understand the nuances of local preferences to tailor your service offering effectively.
2. Post in relevant Portuguese online communities and forums, targeting health, wellness, and lifestyle groups. Clearly describe your idea and ask direct questions about their experiences accessing similar services, their pain points, and what improvements they'd like to see. Pay attention to the language used and the specific challenges they face in Portugal.
3. Offer to manually solve the problem for a small number of potential Portuguese customers. This could involve providing personalized health recommendations, connecting them with local specialists, or sourcing specific products. This hands-on approach allows you to gain deeper insights into their needs and preferences while validating your solution's viability.
4. Create a short, engaging explainer video in Portuguese showcasing the benefits of your proposed "Hims & Hers" service. Focus on the unique value proposition for the Portuguese market. Track how many people watch the video fully to gauge interest and identify areas for improvement. Use subtitles for broader reach.
5. Set up a simple landing page in Portuguese and ask interested users to join a waiting list by providing a small, refundable deposit. This demonstrates a real commitment and helps you quantify the actual demand for your service. Clearly communicate the benefits of joining the waiting list and any potential incentives.
6. If you struggle to find at least five genuinely interested individuals within a three-week period, carefully reconsider your approach. This might indicate that the problem you're trying to solve isn't as pressing or widespread as you initially thought. Analyze your findings and consider pivoting to a different target market or refining your value proposition.

Questions

1. Given the existing healthcare landscape in Portugal, what specific regulatory hurdles or cultural nuances might impact the adoption and scaling of a Hims & Hers-like service?
2. Considering the low engagement observed in similar markets, what innovative strategies can you employ to generate initial buzz and maintain long-term customer loyalty within the Portuguese market?
3. How will you approach building trust and credibility with potential Portuguese customers, especially given the sensitive nature of healthcare services and the potential for skepticism towards online platforms?