19 Apr 2025
SaaS

a saas tool to check if brand is recommended by llm models

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

The idea of a SaaS tool to check if a brand is recommended by LLM models falls into a challenging category, as evidenced by the "Swamp" classification. This suggests that similar solutions have struggled to gain traction, potentially due to a lack of differentiation or unmet market need. With 3 similar products identified, competition exists, though not overwhelmingly so. However, the low engagement (average of 0 comments) across these similar products indicates a lack of strong user interest or validation. Furthermore, there aren't any net use or buy signals, meaning the available data doesn't show people explicitly expressing interest in using or buying similar tools. Given these factors, proceeding without careful consideration is risky, and pivoting or refining the concept is highly advisable. Basically, the numbers suggest nobody cares too much about these tools.

Recommendations

  1. Thoroughly investigate why existing solutions in the AI brand monitoring space haven't achieved significant success. Analyze their features, pricing, and marketing strategies to identify potential pitfalls and areas for improvement. This will inform whether you can offer a genuinely differentiated product.
  2. Rather than focusing on general brand recommendation tracking, niche down to a specific industry or brand type. For instance, focus on e-commerce brands, SaaS companies, or personal brands. Tailoring your tool to a specific group allows you to address their unique needs more effectively.
  3. Explore the possibility of creating tools or features that integrate directly into existing marketing platforms or AI analytics providers. Instead of building a standalone SaaS, consider offering an API or plugin that enhances the capabilities of established solutions.
  4. Consider adjacent problems within the realm of brand reputation and AI. Perhaps focus on detecting AI-generated fake reviews, identifying brand mentions in AI-driven content, or providing insights into AI's impact on brand sentiment. These areas might present more promising opportunities.
  5. Prioritize identifying the specific pain points your tool solves for potential users. Conduct user interviews and gather feedback to validate your assumptions and refine your value proposition. Understanding your users' needs deeply is crucial for building a successful product, especially in a competitive market.
  6. Given the low engagement observed in similar products, focus on building a strong community around your tool. Offer valuable content, host webinars, and engage with users on social media to foster a sense of belonging and gather feedback. This can help you stand out from the competition and build a loyal user base.

Questions

  1. What specific, unmet needs does your tool address that existing brand monitoring solutions fail to satisfy, especially considering the low user engagement observed in similar products?
  2. How can you build a strong community around your tool and gather continuous feedback from users, given the lack of initial engagement in the category?
  3. What is your plan to achieve product-market fit and demonstrate clear value to potential users, considering the competitive landscape and the 'Swamp' categorization of your idea?

Your are here

The idea of a SaaS tool to check if a brand is recommended by LLM models falls into a challenging category, as evidenced by the "Swamp" classification. This suggests that similar solutions have struggled to gain traction, potentially due to a lack of differentiation or unmet market need. With 3 similar products identified, competition exists, though not overwhelmingly so. However, the low engagement (average of 0 comments) across these similar products indicates a lack of strong user interest or validation. Furthermore, there aren't any net use or buy signals, meaning the available data doesn't show people explicitly expressing interest in using or buying similar tools. Given these factors, proceeding without careful consideration is risky, and pivoting or refining the concept is highly advisable. Basically, the numbers suggest nobody cares too much about these tools.

Recommendations

  1. Thoroughly investigate why existing solutions in the AI brand monitoring space haven't achieved significant success. Analyze their features, pricing, and marketing strategies to identify potential pitfalls and areas for improvement. This will inform whether you can offer a genuinely differentiated product.
  2. Rather than focusing on general brand recommendation tracking, niche down to a specific industry or brand type. For instance, focus on e-commerce brands, SaaS companies, or personal brands. Tailoring your tool to a specific group allows you to address their unique needs more effectively.
  3. Explore the possibility of creating tools or features that integrate directly into existing marketing platforms or AI analytics providers. Instead of building a standalone SaaS, consider offering an API or plugin that enhances the capabilities of established solutions.
  4. Consider adjacent problems within the realm of brand reputation and AI. Perhaps focus on detecting AI-generated fake reviews, identifying brand mentions in AI-driven content, or providing insights into AI's impact on brand sentiment. These areas might present more promising opportunities.
  5. Prioritize identifying the specific pain points your tool solves for potential users. Conduct user interviews and gather feedback to validate your assumptions and refine your value proposition. Understanding your users' needs deeply is crucial for building a successful product, especially in a competitive market.
  6. Given the low engagement observed in similar products, focus on building a strong community around your tool. Offer valuable content, host webinars, and engage with users on social media to foster a sense of belonging and gather feedback. This can help you stand out from the competition and build a loyal user base.

Questions

  1. What specific, unmet needs does your tool address that existing brand monitoring solutions fail to satisfy, especially considering the low user engagement observed in similar products?
  2. How can you build a strong community around your tool and gather continuous feedback from users, given the lack of initial engagement in the category?
  3. What is your plan to achieve product-market fit and demonstrate clear value to potential users, considering the competitive landscape and the 'Swamp' categorization of your idea?

  • Confidence: Medium
    • Number of similar products: 3
  • Engagement: Low
    • Average number of comments: 0
  • Net use signal: 100.0%
    • Positive use signal: 100.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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I built a tool for tracking and monitoring if popular AIs like ChatGPT, Google Bard, Bing AI etc. recommend your product when you ask about the "top 10 products doing x" etc.It can be useful for seeing if users will find your product on chatbots that seem to be replacing search engines.The first example link for best phones to buy also gives a good idea how the info is lagging with relatively old phones being recommended by LLMs that don't interpret search results but just base answers on the models internal data.Enjoy testing with your brands and products and let me know how this can be improved?


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