Should I Build It Should I Build It
09 Apr 2025
SaaS CRM

A modern crm app with data visualization, ai insights, and email ...

...automation

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.

Your are here

You're entering a competitive space with your modern CRM idea, offering data visualization, AI insights, and email automation. Our analysis shows a high number of similar products already exist (n_matches = 22), which confirms interest but also signals significant competition. The engagement (avg n_comments = 12) is high, suggesting users actively seek and discuss CRM solutions. However, the lack of explicit 'use' and 'buy' signals from similar products means there's no strong, clear indication of immediate demand or willingness to pay, although the percentile info indicates very strong buy signal, only seen in 5% of the products we analyzed. To stand out, your CRM needs a strong differentiator, something competitors aren't offering or aren't doing well. Think about underserved niches or unique features to capture and maintain user attention.

Recommendations

  1. Begin with a deep dive into the existing CRM landscape. Focus on identifying pain points users experience with current solutions. The similar product discussions highlight challenges with filtering irrelevant content (Klipy), internationalization (Bolten), and concerns about AI accuracy (Signum.AI) or feature bloat (Mailroom). Address these shortcomings directly in your product.
  2. Define 2-3 key differentiators that make your CRM uniquely valuable. Instead of a generic 'modern CRM,' consider focusing on a niche, such as CRM for startups as Attio is doing, or emphasizing specific functionality like AI-powered upselling and cross-selling, as seen in Signum.AI. Ensure these differentiators are clearly communicated in your marketing.
  3. Target a specific niche market initially. This allows you to tailor your features and marketing to a focused audience, increasing your chances of gaining traction. Considering the criticism around Klipy struggling to filter niche from 34k websites, you could be more targeted from the get-go.
  4. Develop a compelling brand story and marketing message. With so many CRM options available, you need to clearly articulate your value proposition and connect with your target users on an emotional level. Your website needs to avoid the i18n issues Bolten had, and you need a stellar demo (unlike Bolten) showcasing your AI capabilities!
  5. Prioritize early user feedback and iterate rapidly. Engage with your initial users to understand their needs and pain points, and quickly adapt your product based on their input. Given the competition, quick iteration and responsiveness are crucial for survival.
  6. Carefully consider your pricing strategy. Users are already comparing new CRMs to established players like Salesforce and Hubspot. Klipy was questioned about its advantages over them. Ensure your pricing reflects your value proposition and is competitive within your target market.
  7. Address integration concerns early on. Users of Attio and other CRMs have requested integrations with various platforms like WhatsApp and sales engagement tools. Plan your integration strategy to ensure seamless compatibility with tools your target users already rely on.
  8. Pay close attention to UX/UI. Several successful CRMs, like Attio and Ctrl, received praise for their clean UI/UX. Invest in a user-friendly interface that simplifies complex CRM workflows.

Questions

  1. Given the existing criticisms of AI accuracy in CRMs, how will you ensure the reliability and trustworthiness of your AI insights and recommendations?
  2. How will your CRM address the common pain point of feature bloat, offering a simpler, more streamlined experience compared to established players like Salesforce and Hubspot?
  3. Considering the importance of integrations, what specific platforms and services will your CRM integrate with initially to provide the most value to your target users?

Your are here

You're entering a competitive space with your modern CRM idea, offering data visualization, AI insights, and email automation. Our analysis shows a high number of similar products already exist (n_matches = 22), which confirms interest but also signals significant competition. The engagement (avg n_comments = 12) is high, suggesting users actively seek and discuss CRM solutions. However, the lack of explicit 'use' and 'buy' signals from similar products means there's no strong, clear indication of immediate demand or willingness to pay, although the percentile info indicates very strong buy signal, only seen in 5% of the products we analyzed. To stand out, your CRM needs a strong differentiator, something competitors aren't offering or aren't doing well. Think about underserved niches or unique features to capture and maintain user attention.

Recommendations

  1. Begin with a deep dive into the existing CRM landscape. Focus on identifying pain points users experience with current solutions. The similar product discussions highlight challenges with filtering irrelevant content (Klipy), internationalization (Bolten), and concerns about AI accuracy (Signum.AI) or feature bloat (Mailroom). Address these shortcomings directly in your product.
  2. Define 2-3 key differentiators that make your CRM uniquely valuable. Instead of a generic 'modern CRM,' consider focusing on a niche, such as CRM for startups as Attio is doing, or emphasizing specific functionality like AI-powered upselling and cross-selling, as seen in Signum.AI. Ensure these differentiators are clearly communicated in your marketing.
  3. Target a specific niche market initially. This allows you to tailor your features and marketing to a focused audience, increasing your chances of gaining traction. Considering the criticism around Klipy struggling to filter niche from 34k websites, you could be more targeted from the get-go.
  4. Develop a compelling brand story and marketing message. With so many CRM options available, you need to clearly articulate your value proposition and connect with your target users on an emotional level. Your website needs to avoid the i18n issues Bolten had, and you need a stellar demo (unlike Bolten) showcasing your AI capabilities!
  5. Prioritize early user feedback and iterate rapidly. Engage with your initial users to understand their needs and pain points, and quickly adapt your product based on their input. Given the competition, quick iteration and responsiveness are crucial for survival.
  6. Carefully consider your pricing strategy. Users are already comparing new CRMs to established players like Salesforce and Hubspot. Klipy was questioned about its advantages over them. Ensure your pricing reflects your value proposition and is competitive within your target market.
  7. Address integration concerns early on. Users of Attio and other CRMs have requested integrations with various platforms like WhatsApp and sales engagement tools. Plan your integration strategy to ensure seamless compatibility with tools your target users already rely on.
  8. Pay close attention to UX/UI. Several successful CRMs, like Attio and Ctrl, received praise for their clean UI/UX. Invest in a user-friendly interface that simplifies complex CRM workflows.

Questions

  1. Given the existing criticisms of AI accuracy in CRMs, how will you ensure the reliability and trustworthiness of your AI insights and recommendations?
  2. How will your CRM address the common pain point of feature bloat, offering a simpler, more streamlined experience compared to established players like Salesforce and Hubspot?
  3. Considering the importance of integrations, what specific platforms and services will your CRM integrate with initially to provide the most value to your target users?

  • Confidence: High
    • Number of similar products: 22
  • Engagement: High
    • Average number of comments: 12
  • Net use signal: 18.9%
    • Positive use signal: 19.2%
    • Negative use signal: 0.3%
  • Net buy signal: 1.2%
    • Positive buy signal: 1.5%
    • Negative buy signal: 0.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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