20 Apr 2025
Events Maps

Event organiser application with digital maps for exhibitions and ...

...users

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.


Your are here

You're entering a market for event organization apps where users appreciate the functionality but are hesitant to pay upfront, which means you're in the "Freemium" category. There are 15 similar products, suggesting strong competition but also validation that the idea resonates. The medium engagement (average of 6 comments per product) indicates that users are interested enough to interact and provide feedback. Since similar products need to be very differentiated to stand out, you need to think carefully how you can provide value to your users. This will likely be by providing the best user experience or features that your competition are lacking. Based on the feedback given to your competitors you should look into integrations with social media and virtual event platforms.

Recommendations

  1. Focus on the core value proposition of your event organizer application, which is integrating digital maps for exhibitions and users. Since you are in the freemium category, you should focus on providing a basic version of this functionality with the digital maps and a basic user interface. This can serve as the foundation to build upon once you prove the value of your product.
  2. Identify the types of users who derive the most value from the free version of your application. Are they event attendees seeking easy navigation, or event organizers looking for a cost-effective solution? Understanding their needs will guide your premium feature development.
  3. Develop premium features that significantly enhance the experience for those high-value free users. This could include advanced analytics for event organizers, personalized recommendations for attendees, or enhanced customization options for digital maps. This is also a good opportunity to address some of the comments of the similar product launches and incorporate functionalities that your competitors are lacking.
  4. Consider a team-based pricing model rather than individual subscriptions. Event planning often involves collaboration, so charging per team or organization could be more appealing and generate higher revenue.
  5. Offer personalized support, training, or consulting services to premium users. This could involve helping them set up their events on the platform, providing best practices for event promotion, or offering custom integrations with other tools.
  6. Experiment with different pricing strategies within small user groups to gauge price sensitivity and identify the most effective monetization approach. Try offering tiered pricing based on the number of events, attendees, or features used. You can also offer a limited free trial of the premium features to convert free users into paying customers.
  7. Address the common criticisms of similar products, such as the need for social media integration, analytics dashboards, and engagement tools. Prioritize these features in your development roadmap to differentiate your application and provide a more comprehensive solution. Also based on the analysis of similar product launches you should also look into integrations with virtual event platforms.
  8. Implement robust analytics to track user engagement, feature usage, and conversion rates. Use this data to refine your pricing model, prioritize feature development, and optimize your marketing efforts.
  9. Focus on mobile optimization to ensure a seamless experience for event attendees on their smartphones. This is crucial for navigation, accessing event information, and interacting with other attendees.

Questions

  1. Given the existing competition and the freemium model, what specific niche or type of event will your application initially target to gain traction and establish a user base?
  2. How will you balance the features offered in the free version versus the premium version to incentivize upgrades while still providing value to free users?
  3. What is your plan to drive user adoption and generate revenue in a market where users are generally hesitant to pay upfront for event-related applications?

Your are here

You're entering a market for event organization apps where users appreciate the functionality but are hesitant to pay upfront, which means you're in the "Freemium" category. There are 15 similar products, suggesting strong competition but also validation that the idea resonates. The medium engagement (average of 6 comments per product) indicates that users are interested enough to interact and provide feedback. Since similar products need to be very differentiated to stand out, you need to think carefully how you can provide value to your users. This will likely be by providing the best user experience or features that your competition are lacking. Based on the feedback given to your competitors you should look into integrations with social media and virtual event platforms.

Recommendations

  1. Focus on the core value proposition of your event organizer application, which is integrating digital maps for exhibitions and users. Since you are in the freemium category, you should focus on providing a basic version of this functionality with the digital maps and a basic user interface. This can serve as the foundation to build upon once you prove the value of your product.
  2. Identify the types of users who derive the most value from the free version of your application. Are they event attendees seeking easy navigation, or event organizers looking for a cost-effective solution? Understanding their needs will guide your premium feature development.
  3. Develop premium features that significantly enhance the experience for those high-value free users. This could include advanced analytics for event organizers, personalized recommendations for attendees, or enhanced customization options for digital maps. This is also a good opportunity to address some of the comments of the similar product launches and incorporate functionalities that your competitors are lacking.
  4. Consider a team-based pricing model rather than individual subscriptions. Event planning often involves collaboration, so charging per team or organization could be more appealing and generate higher revenue.
  5. Offer personalized support, training, or consulting services to premium users. This could involve helping them set up their events on the platform, providing best practices for event promotion, or offering custom integrations with other tools.
  6. Experiment with different pricing strategies within small user groups to gauge price sensitivity and identify the most effective monetization approach. Try offering tiered pricing based on the number of events, attendees, or features used. You can also offer a limited free trial of the premium features to convert free users into paying customers.
  7. Address the common criticisms of similar products, such as the need for social media integration, analytics dashboards, and engagement tools. Prioritize these features in your development roadmap to differentiate your application and provide a more comprehensive solution. Also based on the analysis of similar product launches you should also look into integrations with virtual event platforms.
  8. Implement robust analytics to track user engagement, feature usage, and conversion rates. Use this data to refine your pricing model, prioritize feature development, and optimize your marketing efforts.
  9. Focus on mobile optimization to ensure a seamless experience for event attendees on their smartphones. This is crucial for navigation, accessing event information, and interacting with other attendees.

Questions

  1. Given the existing competition and the freemium model, what specific niche or type of event will your application initially target to gain traction and establish a user base?
  2. How will you balance the features offered in the free version versus the premium version to incentivize upgrades while still providing value to free users?
  3. What is your plan to drive user adoption and generate revenue in a market where users are generally hesitant to pay upfront for event-related applications?

  • Confidence: High
    • Number of similar products: 15
  • Engagement: Medium
    • Average number of comments: 6
  • Net use signal: 5.5%
    • Positive use signal: 14.3%
    • Negative use signal: 8.8%
  • Net buy signal: -3.3%
    • Positive buy signal: 0.0%
    • Negative buy signal: 3.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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