Should I Build It Should I Build It
01 Jul 2025
Influencer marketing Marketing

influencer crm - It helps find, manage, and analyse creators and ...

...creators campaings.

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.

Your are here

The idea of an influencer CRM places you in a competitive terrain. There are already about 20 similar products on the market, indicating a validated need but also significant competition. These existing solutions average about 13 comments, which shows relatively high engagement, and suggests people are actively seeking and discussing these tools. It is imperative to differentiate your CRM to carve out a niche in this space. Given the competition, you will need to focus on a very specific niche, an underserved segment, or provide a dramatically better user experience to stand out. To avoid being just another face in the crowd, focus on what unique value you can provide that isn't already being offered.

Recommendations

  1. Begin by thoroughly researching existing influencer CRMs to pinpoint their shortcomings. Many users express frustration with the lack of transparency, difficulty in avoiding fake influencers, and the disconnect between platform fees and campaign results. Prioritize these areas for potential differentiation. For example, focus on AI-driven vetting processes, or data-backed performance predictions, or guaranteed performance.
  2. Focus on a specific niche within influencer marketing, such as micro-influencers, a particular industry (e.g., beauty, gaming, tech), or a platform not fully supported by existing CRMs (e.g., TikTok, Twitch). This targeted approach will allow you to tailor your features and marketing efforts to a more defined audience, increasing your chances of resonating with potential users and helping them focus on a narrower field.
  3. Develop a robust system for ensuring data quality and freshness. This was a common concern in the similar products criticism summaries. This could involve AI-powered data validation, community curation, or partnerships with reliable data providers. Communicate these efforts transparently to build trust with your users, showcasing why your data is more reliable than your competitors'.
  4. Design your CRM with a user-friendly interface that simplifies influencer discovery, outreach, and campaign management. Consider incorporating features like automated reporting, real-time performance tracking, and seamless integration with popular social media platforms. This helps address criticism about being too simplistic, by focusing on a smaller set of features, which you can test better and more thoroughly. This ensures that the core functionality is well tested.
  5. Develop a strong brand and marketing strategy that clearly communicates your unique value proposition. Highlight the benefits of your CRM, showcase case studies, and build a community around your product. Emphasize the efficiency and cost-effectiveness of your platform, but also stay away from being another 'marketing automation' platform, as these are usually generic.
  6. Actively solicit feedback from your early users and iterate rapidly. This will help you refine your product and ensure that it meets the needs of your target audience. Engage users through surveys, forums, and social media to foster a sense of community and gather valuable insights.
  7. Consider adding features to help users analyze campaign success and ensure service effectiveness with data and success stories. Since influencer marketing efforts have yielded mixed results due to inadequate research, provide more granular metrics and benchmarks, such as audience demographics, engagement rates, and conversion tracking. This will empower users to make data-driven decisions and optimize their campaigns.
  8. Explore integrating features that connect influencers with founders or brands directly, facilitating collaboration and partnership opportunities. The comment of crowdsourcing influencers for easy collaboration shows that there's demand for a feature like that.

Questions

  1. Given the concerns around data privacy and consent, how will you ensure that your influencer database complies with all relevant regulations (e.g., GDPR, CCPA) and respects the privacy of individuals?
  2. How will you build trust and transparency in your platform, addressing the criticism that many influencer marketing platforms lack transparency and are prone to fake influencers? What specific measures will you implement to combat fraud and ensure the authenticity of influencers on your platform?
  3. Many users want to see more social platforms integrated, like TikTok. Given the rise of short-form video content and the growing popularity of TikTok, what are your plans for integrating with emerging social media platforms and adapting your CRM to support these new formats?

Your are here

The idea of an influencer CRM places you in a competitive terrain. There are already about 20 similar products on the market, indicating a validated need but also significant competition. These existing solutions average about 13 comments, which shows relatively high engagement, and suggests people are actively seeking and discussing these tools. It is imperative to differentiate your CRM to carve out a niche in this space. Given the competition, you will need to focus on a very specific niche, an underserved segment, or provide a dramatically better user experience to stand out. To avoid being just another face in the crowd, focus on what unique value you can provide that isn't already being offered.

Recommendations

  1. Begin by thoroughly researching existing influencer CRMs to pinpoint their shortcomings. Many users express frustration with the lack of transparency, difficulty in avoiding fake influencers, and the disconnect between platform fees and campaign results. Prioritize these areas for potential differentiation. For example, focus on AI-driven vetting processes, or data-backed performance predictions, or guaranteed performance.
  2. Focus on a specific niche within influencer marketing, such as micro-influencers, a particular industry (e.g., beauty, gaming, tech), or a platform not fully supported by existing CRMs (e.g., TikTok, Twitch). This targeted approach will allow you to tailor your features and marketing efforts to a more defined audience, increasing your chances of resonating with potential users and helping them focus on a narrower field.
  3. Develop a robust system for ensuring data quality and freshness. This was a common concern in the similar products criticism summaries. This could involve AI-powered data validation, community curation, or partnerships with reliable data providers. Communicate these efforts transparently to build trust with your users, showcasing why your data is more reliable than your competitors'.
  4. Design your CRM with a user-friendly interface that simplifies influencer discovery, outreach, and campaign management. Consider incorporating features like automated reporting, real-time performance tracking, and seamless integration with popular social media platforms. This helps address criticism about being too simplistic, by focusing on a smaller set of features, which you can test better and more thoroughly. This ensures that the core functionality is well tested.
  5. Develop a strong brand and marketing strategy that clearly communicates your unique value proposition. Highlight the benefits of your CRM, showcase case studies, and build a community around your product. Emphasize the efficiency and cost-effectiveness of your platform, but also stay away from being another 'marketing automation' platform, as these are usually generic.
  6. Actively solicit feedback from your early users and iterate rapidly. This will help you refine your product and ensure that it meets the needs of your target audience. Engage users through surveys, forums, and social media to foster a sense of community and gather valuable insights.
  7. Consider adding features to help users analyze campaign success and ensure service effectiveness with data and success stories. Since influencer marketing efforts have yielded mixed results due to inadequate research, provide more granular metrics and benchmarks, such as audience demographics, engagement rates, and conversion tracking. This will empower users to make data-driven decisions and optimize their campaigns.
  8. Explore integrating features that connect influencers with founders or brands directly, facilitating collaboration and partnership opportunities. The comment of crowdsourcing influencers for easy collaboration shows that there's demand for a feature like that.

Questions

  1. Given the concerns around data privacy and consent, how will you ensure that your influencer database complies with all relevant regulations (e.g., GDPR, CCPA) and respects the privacy of individuals?
  2. How will you build trust and transparency in your platform, addressing the criticism that many influencer marketing platforms lack transparency and are prone to fake influencers? What specific measures will you implement to combat fraud and ensure the authenticity of influencers on your platform?
  3. Many users want to see more social platforms integrated, like TikTok. Given the rise of short-form video content and the growing popularity of TikTok, what are your plans for integrating with emerging social media platforms and adapting your CRM to support these new formats?

  • Confidence: High
    • Number of similar products: 20
  • Engagement: High
    • Average number of comments: 13
  • Net use signal: 22.7%
    • Positive use signal: 23.1%
    • Negative use signal: 0.3%
  • Net buy signal: 1.0%
    • Positive buy signal: 1.4%
    • Negative buy signal: 0.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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Moonio - Influencer marketing made efficient

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What if you had a more efficient way to do influencer marketing? 1. Post your campaign and let influencers apply 2. Or search and invite them yourself, for free 3. Collaborate with your brand fans and customers 4. Analyze on the go and decide confidently

The Product Hunt launch of Moonio received overwhelmingly positive feedback, with numerous users congratulating the team and expressing excitement about the platform's potential to simplify influencer marketing. Many highlighted Moonio's comprehensive features, ease of use, and ability to save time. Users inquired about specific aspects such as pricing, niche focus, integration of different social media platforms (beyond Instagram), campaign creation, influencer vetting and support, indicating a strong interest in exploring the platform further. Several users also offered suggestions for future improvements.

Users criticized Moonio for a lack of differentiation from existing influencer marketing platforms, especially concerning how it innovates. They requested expansion to more social networks like TikTok. Concerns were raised regarding transparency, avoiding unprofessional influencers, and the high platform fees relative to results. Users wanted to know how Moonio helps analyze campaign success and ensure service effectiveness with data and success stories. Some found it too simple, questioned the customer acquisition strategy, and highlighted the difficulty in avoiding fake influencers. There was also a suggestion to connect influencers with founders.

yardstick17

I have sought a solution for finding an influencer for months for WeLinQ. Finally found Moonio, it is to the point and easy to understand - way too simple compared to the jargon-filled other marketing products for a tech guy like me. Loved it. I just upgraded - looking forward to using @Moonio for our influencer marketing. All the best @olatz_urrutia team.

vicdevelopmently

This is amazing guys! It comes in handy, especially since my startup is in the AI-Affiliate marketing space so there are plenty of influencers with lots of views. I will sign up 100% :)

anastasia_muravitskaya

well that looks like an a project to try out and love!

kapilgadhire

Looks cool @shaifali_mehta Lets try this for Illusto

emily_matick

Congratulations on the launch folks, this feels like it would save our outreach team hours and hours of time. I wish I had this for them already! Wishing you the best today 💪

brenna_donoghue

Congrats on this launch. We've tried a few different influencer marketing tools/platforms in the past with varying degrees of success. Excited to give this a try!

justin_govy

Great platform idea, especially for brands looking to test influencer marketing. I just signed up and looking forward to trying it out. I've used platforms like trend.io in the past, how is this different from other influencer marketing platforms?

mikko_seppa

Congrats for the launch! Influencer search tool seems solid, need to check this out!

marinazolot_ko

That’s great! I like to use such services. I will also test yours for my clients.

shaleshjagal

let me try it & share my feedback.

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I'm blown away by your product, it's clear that you've put a lot of thought and effort into creating something truly valuable for businesses and influencers alike. I was wondering if we can chat with influencers directly through the platform, even if we're on the free plan? Or do we need to upgrade to a paid plan for that functionality? Thanks for your amazing work!

catherine_norris

Congrats on the launch guys! Will definitely be trying Moonio today!

sebastian_white

Congratulations team. Product looks useful for doing influencer marketing. Can I use the coupon on either paid plan?

adrian_magro

Congrats guys! Platform looks cool, so excited to give it a try ;)

lisakim

Congratulations on the launch! This product is something I've been looking forward to Moonio for weeks, now. Moonio offers many ways to segment influencers and easily connect with them. Moonio has data on a lot of influencers and the interface clearly communicates the important stats on the dashboard. It's very easy to use. This is a highly practical product, great work! 👏🏼

damon_ledford

Congrats on the launch! Nothing but good luck today. Moonio looks like a pretty fun platform and I am looking forward to try it out :)

tomsykel

Very useful stuff, I’m excited to try it. Great job!

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Its an great opportunity. Thanks for creating this. Very helpful for me.

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What a useful tool for influencer marketing! Congratulations on launching Moonio, guys! ❤️‍🔥 I love that you can measure and analyse the collaboration results right on the platform. That's great to have an easy-to-use tool not only for managing this kind of work, but also analysing the output ;)

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Congratulations @olatz_urrutia on the launch of Moonio! I'm excited to explore the advices that you offer. Can you share how Moonio's advices on influencers help brands understand what a good match is?

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The Product Hunt launch is receiving positive feedback, with users highlighting the idea's potential. The focus is on the efficiency it brings to influencer marketing by reducing research time. There's also interest in influencer signup, suggesting the platform's appeal for user-generated content from both creators and companies.

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perez_brian

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ema_elisi

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ezshine

This tool sounds like a game-changer for anyone in influencer marketing! 🔥 I love that you can get detailed follower demographics and contact emails so quickly. The ability to pull stats right from social media profiles with the Chrome extension is definitely a huge time saver. Kudos to @aaronjacked for creating something that minimizes wasted ad spend and maximizes ROI. I can see this being especially valuable for brands looking to find the right influencers for their campaigns. Looking forward to testing out the free trial and seeing how it can enhance our influencer strategy! Keep up the great work!

pe_li

Congrats on your launch! It's an awesome idea and I'll definitely have a look for my own small business. I am very curious to see how you will manage to keep the data up to date. I think this will be the biggest challenge.

aszokalski

Great! I’m gonna use it with my latest launch

hasancagri

I've just downloaded it and I've looked at it, and it's just tremendous app.

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Micro-influencers - Find influencer to promote your product

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Influencer Brand Fit Matrix is an AI-driven tool that matches brands with suitable influencers. One user indicated they would try it out, and another shared a link to the Product Hunt post.

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