Should I Build It Should I Build It
09 Apr 2025
Productivity Task Management

A detailed goal and habit tracking app. It has an easy to use phone ...

...app that lets you click your dones, but you can build out the complex plan in the web app (or on the phone)

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

You're entering a well-populated market with your goal and habit tracking app. With 30 similar products already out there, competition is stiff. The good news is that engagement is medium, suggesting people are actively using and discussing these types of apps. The general sentiment across similar products is positive, with users excited to track goals and form habits, indicating an active demand for such tools. However, many users resist paying for these apps, placing you firmly in the "Freemium" category. To succeed, you'll need to carefully consider your differentiation and monetization strategies.

Recommendations

  1. Since you're in a freemium category, start by deeply understanding which users derive the most value from the free version of your app. Analyze their usage patterns, goals, and the features they interact with most frequently. This will inform your strategy for identifying potential premium users.
  2. Develop premium features specifically designed to address the needs of your most engaged free users, for example integrations or additional functionality or support. For users with complex plans, offer advanced planning tools, progress visualization, or personalized insights that go beyond basic tracking. Make these compelling enough to warrant a paid upgrade. Based on user feedback from other apps, it may also be worth adding an Android version or web app to appeal to the largest user base.
  3. Explore charging teams rather than individuals. If your app can facilitate collaborative goal setting or habit formation within teams, offer a premium plan that unlocks team-specific features such as shared progress dashboards, team challenges, or administrative controls. This could tap into a higher willingness to pay.
  4. Consider offering personalized help or consulting services as a premium add-on. Some users may benefit from one-on-one coaching or customized plans to help them achieve their goals. This can be a high-value offering that differentiates you from competitors.
  5. A/B test different pricing approaches with small groups of users. Experiment with various subscription tiers, one-time purchases, or usage-based pricing to find the optimal balance between revenue generation and user adoption. Be sure to clearly communicate the value proposition of each pricing option.
  6. Based on user criticism of similar apps, put extra care into the UI/UX of both the mobile and web apps. Users in this space frequently request more intuitive and engaging experiences. Streamline the activity creation process, as some users found it challenging in competitor apps.
  7. Address the common concern about user motivation after breaking a streak. Implement features that help users get back on track, such as personalized encouragement, simplified re-engagement plans, or the ability to adjust goals without feeling discouraged.
  8. Focus on clearly differentiating your app from existing habit trackers. Highlight the unique features of your web app and its capacity to build out complex plans. Explain how the phone app simplifies the actual habit tracking process, offering a seamless experience across platforms.

Questions

  1. What specific user segment are you targeting with your app, and how does your freemium model align with their needs and willingness to pay?
  2. Given the existing competition, what is your unique value proposition that will attract users and convince them to choose your app over others?
  3. How will you measure the success of your freemium model, and what metrics will you track to ensure you're effectively converting free users into paying customers?

Your are here

You're entering a well-populated market with your goal and habit tracking app. With 30 similar products already out there, competition is stiff. The good news is that engagement is medium, suggesting people are actively using and discussing these types of apps. The general sentiment across similar products is positive, with users excited to track goals and form habits, indicating an active demand for such tools. However, many users resist paying for these apps, placing you firmly in the "Freemium" category. To succeed, you'll need to carefully consider your differentiation and monetization strategies.

Recommendations

  1. Since you're in a freemium category, start by deeply understanding which users derive the most value from the free version of your app. Analyze their usage patterns, goals, and the features they interact with most frequently. This will inform your strategy for identifying potential premium users.
  2. Develop premium features specifically designed to address the needs of your most engaged free users, for example integrations or additional functionality or support. For users with complex plans, offer advanced planning tools, progress visualization, or personalized insights that go beyond basic tracking. Make these compelling enough to warrant a paid upgrade. Based on user feedback from other apps, it may also be worth adding an Android version or web app to appeal to the largest user base.
  3. Explore charging teams rather than individuals. If your app can facilitate collaborative goal setting or habit formation within teams, offer a premium plan that unlocks team-specific features such as shared progress dashboards, team challenges, or administrative controls. This could tap into a higher willingness to pay.
  4. Consider offering personalized help or consulting services as a premium add-on. Some users may benefit from one-on-one coaching or customized plans to help them achieve their goals. This can be a high-value offering that differentiates you from competitors.
  5. A/B test different pricing approaches with small groups of users. Experiment with various subscription tiers, one-time purchases, or usage-based pricing to find the optimal balance between revenue generation and user adoption. Be sure to clearly communicate the value proposition of each pricing option.
  6. Based on user criticism of similar apps, put extra care into the UI/UX of both the mobile and web apps. Users in this space frequently request more intuitive and engaging experiences. Streamline the activity creation process, as some users found it challenging in competitor apps.
  7. Address the common concern about user motivation after breaking a streak. Implement features that help users get back on track, such as personalized encouragement, simplified re-engagement plans, or the ability to adjust goals without feeling discouraged.
  8. Focus on clearly differentiating your app from existing habit trackers. Highlight the unique features of your web app and its capacity to build out complex plans. Explain how the phone app simplifies the actual habit tracking process, offering a seamless experience across platforms.

Questions

  1. What specific user segment are you targeting with your app, and how does your freemium model align with their needs and willingness to pay?
  2. Given the existing competition, what is your unique value proposition that will attract users and convince them to choose your app over others?
  3. How will you measure the success of your freemium model, and what metrics will you track to ensure you're effectively converting free users into paying customers?

  • Confidence: High
    • Number of similar products: 30
  • Engagement: Medium
    • Average number of comments: 4
  • Net use signal: 19.0%
    • Positive use signal: 20.7%
    • Negative use signal: 1.7%
  • Net buy signal: -0.9%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.9%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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