Should I Build It Should I Build It
26 Jun 2025
Books Productivity

a page of motivational book everyday, knowledge and quotes included

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

Your idea of delivering daily motivational content, knowledge, and quotes puts you in a crowded space. We found 27 similar products, indicating high competition. Many have tried to solve this problem before, but few have truly broken through. The engagement with these similar products is low, with an average of only 2 comments per product. This suggests that while the idea has some appeal, it's hard to capture sustained attention. The IDEA CATEGORY of this product type is 'Swamp' which describes the area where many products have been made before, but didn't leave a big impact. Considering this and the high amount of competing products, you should reconsider pursuing this idea.

Recommendations

  1. Given the saturated market, start by deeply researching why existing motivational content platforms haven't fully succeeded. What are the common pitfalls? Are users losing interest due to content quality, delivery method, or lack of personalization? Understand the failures before proceeding.
  2. If you're determined to proceed, identify a specific niche audience that is underserved by current solutions. Are you focusing on entrepreneurs, students, creatives, or a different group entirely? Tailor your content and delivery to their specific needs and preferences. For example, you could create content related to a specific industry or tailor it to a certain educational level.
  3. Instead of building yet another standalone platform, consider creating tools or content packages for existing providers. Can you partner with established productivity apps, social media platforms, or learning management systems to enhance their offerings with your motivational content? This allows you to leverage existing user bases and distribution channels.
  4. Based on the criticisms of similar products, explore interactive elements, personalized book recommendations, user-generated content and the ability to add custom quotes to make your offering truly unique, engaging and therefore more defensible.
  5. Before investing heavily in this idea, explore adjacent problems that might be more promising. Can you leverage your knowledge of motivational content to create tools for habit formation, goal setting, or personal development? These areas might offer more differentiation and market opportunity.
  6. Given the 'Swamp' category and the high competition, it might be wise to save your energy and resources for a better opportunity. Carefully evaluate the potential for return on investment before committing further to this idea. Focus on the signal and ignore the noise!
  7. If you choose to go forward, focus on a unique distribution channel or a novel way to engage users. For example, MotivationalSMS found some success with daily inspiration via SMS, but it's imperative that you focus on building differentiation.

Questions

  1. What specific problem are you solving for your target audience that isn't already being adequately addressed by existing motivational content platforms, and how will you measure the effectiveness of your solution?
  2. Given the low engagement observed in similar products, what innovative strategies will you employ to capture and maintain user attention, and how will you adapt your content and delivery to evolving user preferences?
  3. How will you validate the 'buy' signal suggested by the metrics to ensure users are willing to pay for your motivational content, and what pricing model will you use to capture value while remaining competitive in a crowded market?

Your are here

Your idea of delivering daily motivational content, knowledge, and quotes puts you in a crowded space. We found 27 similar products, indicating high competition. Many have tried to solve this problem before, but few have truly broken through. The engagement with these similar products is low, with an average of only 2 comments per product. This suggests that while the idea has some appeal, it's hard to capture sustained attention. The IDEA CATEGORY of this product type is 'Swamp' which describes the area where many products have been made before, but didn't leave a big impact. Considering this and the high amount of competing products, you should reconsider pursuing this idea.

Recommendations

  1. Given the saturated market, start by deeply researching why existing motivational content platforms haven't fully succeeded. What are the common pitfalls? Are users losing interest due to content quality, delivery method, or lack of personalization? Understand the failures before proceeding.
  2. If you're determined to proceed, identify a specific niche audience that is underserved by current solutions. Are you focusing on entrepreneurs, students, creatives, or a different group entirely? Tailor your content and delivery to their specific needs and preferences. For example, you could create content related to a specific industry or tailor it to a certain educational level.
  3. Instead of building yet another standalone platform, consider creating tools or content packages for existing providers. Can you partner with established productivity apps, social media platforms, or learning management systems to enhance their offerings with your motivational content? This allows you to leverage existing user bases and distribution channels.
  4. Based on the criticisms of similar products, explore interactive elements, personalized book recommendations, user-generated content and the ability to add custom quotes to make your offering truly unique, engaging and therefore more defensible.
  5. Before investing heavily in this idea, explore adjacent problems that might be more promising. Can you leverage your knowledge of motivational content to create tools for habit formation, goal setting, or personal development? These areas might offer more differentiation and market opportunity.
  6. Given the 'Swamp' category and the high competition, it might be wise to save your energy and resources for a better opportunity. Carefully evaluate the potential for return on investment before committing further to this idea. Focus on the signal and ignore the noise!
  7. If you choose to go forward, focus on a unique distribution channel or a novel way to engage users. For example, MotivationalSMS found some success with daily inspiration via SMS, but it's imperative that you focus on building differentiation.

Questions

  1. What specific problem are you solving for your target audience that isn't already being adequately addressed by existing motivational content platforms, and how will you measure the effectiveness of your solution?
  2. Given the low engagement observed in similar products, what innovative strategies will you employ to capture and maintain user attention, and how will you adapt your content and delivery to evolving user preferences?
  3. How will you validate the 'buy' signal suggested by the metrics to ensure users are willing to pay for your motivational content, and what pricing model will you use to capture value while remaining competitive in a crowded market?

  • Confidence: High
    • Number of similar products: 27
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: 25.0%
    • Positive use signal: 25.0%
    • Negative use signal: 0.0%
  • Net buy signal: 3.3%
    • Positive buy signal: 3.3%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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