Should I Build It Should I Build It
10 Apr 2025
Photography Photo & Video

We built Candid Moments to make sharing event memories simple, fun, ...

...and stress-free—with smart NSFW filtering so your photo collection stays clean and guest-friendly

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

You're entering a crowded space of event photo sharing, where multiple solutions already exist. The idea of simplifying event memories with features like smart NSFW filtering aligns with user needs, as evidenced by the positive reception of similar products such as Fotify and JoyCapture. However, the 'Swamp' category suggests that many of these solutions have been mediocre, indicating a high bar for differentiation. With 15 similar products already out there, expect stiff competition and potentially low engagement, as indicated by the low average comment count of 3. To succeed, you'll need to offer a truly unique value proposition and exceptional user experience.

Recommendations

  1. Given that you're entering a crowded "Swamp" category, your first step is to deeply understand why existing solutions haven't fully resonated with users. Analyze user reviews, identify pain points, and pinpoint unmet needs within the event photo sharing experience. Focus on a niche that isn't addressed by the mass of competitors, such as 'Find My Photos' that focuses on personalizing photo retrieval, or 'Party! Disposable Camera' that is focused on creating a disposable camera experience.
  2. Since you're in the 'Swamp' category, consider partnering with existing event planning platforms or photo printing services instead of directly competing. Integrating your NSFW filtering and sharing features into their workflows could provide a valuable addition without requiring you to build an entire platform from scratch. This approach enables a focused value proposition by becoming a value multiplier for other businesses, reducing the amount of direct competition. Be careful not to become bloatware.
  3. Given the concerns about guest engagement mentioned in the discussion summary of JoyCapture, focus your user research on understanding event attendees' preferences. How can your platform enhance, rather than detract from, real-life interactions? This involves creating an experience that feels seamless and doesn't pull people away from the present moment. Consider things like limited upload windows, or creating a collaborative album where people are invited to share photos, rather than required.
  4. Explore adjacent problems related to event photography, such as automated album creation, AI-powered highlight reels, or personalized thank-you cards with event photos. These complementary features could attract users seeking a comprehensive solution, making your platform stand out. If your NSFW filter has the ability to also detect faces, there could be a secondary market for that technology, or a useful integration for other products and platforms.
  5. Given that 'Occasio' was praised for its ease of use and quick sharing, prioritize a streamlined user interface and intuitive sharing options. Make it incredibly simple for event attendees to upload, view, and share photos without any unnecessary friction. Consider QR code functionality or simple link sharing to minimize barriers to adoption and try to limit requirements for app downloads.
  6. Before investing significant resources, test your core assumptions with a Minimum Viable Product (MVP). Focus on the NSFW filtering and sharing features, and gather user feedback to validate your approach. Iterate based on real-world usage to refine your product and ensure it addresses user needs effectively. Get to market as fast as possible to determine viability.

Questions

  1. Given the existing solutions and low engagement, what is the ONE core differentiating factor that will make Candid Moments stand out and attract users in the long run? How will you build a moat?
  2. How will you address the potential concerns about guest engagement that have been raised by users of similar platforms, and ensure that Candid Moments enhances, rather than detracts from, the event experience?
  3. Considering the competitive landscape, what specific, measurable metrics will you use to track the success of Candid Moments, and how will you adapt your strategy based on those metrics? What are your thresholds for success and failure?

Your are here

You're entering a crowded space of event photo sharing, where multiple solutions already exist. The idea of simplifying event memories with features like smart NSFW filtering aligns with user needs, as evidenced by the positive reception of similar products such as Fotify and JoyCapture. However, the 'Swamp' category suggests that many of these solutions have been mediocre, indicating a high bar for differentiation. With 15 similar products already out there, expect stiff competition and potentially low engagement, as indicated by the low average comment count of 3. To succeed, you'll need to offer a truly unique value proposition and exceptional user experience.

Recommendations

  1. Given that you're entering a crowded "Swamp" category, your first step is to deeply understand why existing solutions haven't fully resonated with users. Analyze user reviews, identify pain points, and pinpoint unmet needs within the event photo sharing experience. Focus on a niche that isn't addressed by the mass of competitors, such as 'Find My Photos' that focuses on personalizing photo retrieval, or 'Party! Disposable Camera' that is focused on creating a disposable camera experience.
  2. Since you're in the 'Swamp' category, consider partnering with existing event planning platforms or photo printing services instead of directly competing. Integrating your NSFW filtering and sharing features into their workflows could provide a valuable addition without requiring you to build an entire platform from scratch. This approach enables a focused value proposition by becoming a value multiplier for other businesses, reducing the amount of direct competition. Be careful not to become bloatware.
  3. Given the concerns about guest engagement mentioned in the discussion summary of JoyCapture, focus your user research on understanding event attendees' preferences. How can your platform enhance, rather than detract from, real-life interactions? This involves creating an experience that feels seamless and doesn't pull people away from the present moment. Consider things like limited upload windows, or creating a collaborative album where people are invited to share photos, rather than required.
  4. Explore adjacent problems related to event photography, such as automated album creation, AI-powered highlight reels, or personalized thank-you cards with event photos. These complementary features could attract users seeking a comprehensive solution, making your platform stand out. If your NSFW filter has the ability to also detect faces, there could be a secondary market for that technology, or a useful integration for other products and platforms.
  5. Given that 'Occasio' was praised for its ease of use and quick sharing, prioritize a streamlined user interface and intuitive sharing options. Make it incredibly simple for event attendees to upload, view, and share photos without any unnecessary friction. Consider QR code functionality or simple link sharing to minimize barriers to adoption and try to limit requirements for app downloads.
  6. Before investing significant resources, test your core assumptions with a Minimum Viable Product (MVP). Focus on the NSFW filtering and sharing features, and gather user feedback to validate your approach. Iterate based on real-world usage to refine your product and ensure it addresses user needs effectively. Get to market as fast as possible to determine viability.

Questions

  1. Given the existing solutions and low engagement, what is the ONE core differentiating factor that will make Candid Moments stand out and attract users in the long run? How will you build a moat?
  2. How will you address the potential concerns about guest engagement that have been raised by users of similar platforms, and ensure that Candid Moments enhances, rather than detracts from, the event experience?
  3. Considering the competitive landscape, what specific, measurable metrics will you use to track the success of Candid Moments, and how will you adapt your strategy based on those metrics? What are your thresholds for success and failure?

  • Confidence: High
    • Number of similar products: 15
  • Engagement: Low
    • Average number of comments: 3
  • Net use signal: 30.2%
    • Positive use signal: 30.2%
    • Negative use signal: 0.0%
  • Net buy signal: 1.5%
    • Positive buy signal: 1.5%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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