Should I Build It Should I Build It
09 May 2025
Website Builder E-Commerce

website where user can create store online, make a professional store ...

...website

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

Creating a website where users can build online stores puts you in a crowded but potentially lucrative market. Our analysis shows that you're entering the 'Freemium' category, meaning people generally like the idea of using such services, but aren't always keen on paying for them. With 29 similar products already out there, competition is high. The average engagement (9 comments) suggests there's interest, but the absence of buy and use signals indicates that users may not necessarily be willing to pay for or actively use the service. Given these factors, it's important to figure out how to really differentiate your product and convert free users into paying customers.

Recommendations

  1. Given the freemium nature of this space, thoroughly investigate what aspects of store creation users value most but are willing to live without in a free version. This will inform your premium feature set. Considering comments from similar products, features like custom logos, more payment options, and deeper storefront customizations are key areas where users seek enhanced functionality. Address the desire for features users want like an iOS app and SEO optimization.
  2. Since you're entering a competitive landscape, focus on a specific niche of online stores to start, e.g. digital product sellers, local artisan goods, or a specific region. This allows you to tailor your marketing and product features more effectively. It can help to provide a unique approach or cater to a particular demand in the market.
  3. Explore ways to generate revenue beyond just subscriptions. Some options include transaction fees, affiliate marketing integrations (as seen in some similar product feedback), or offering design/consulting services to help users set up their stores. Be wary of pricing compared to competitors.
  4. Implement robust analytics from day one to understand how users are interacting with your platform. Track which features are most used, where users are dropping off in the store creation process, and which marketing channels are most effective at driving sign-ups. Given the engagement for similar products, make sure to iterate quickly on these features.
  5. Actively seek feedback from your early users and iterate quickly. Prioritize features that address their pain points and help them achieve their goals. Implement a user review system for stores created on your platform to enhance trust and decision-making for shoppers as well.
  6. Carefully consider the cost of acquiring customers and whether your pricing model can sustain that. Many similar products received criticism for being too expensive, or not providing enough features in the free tier. Think about a lifetime deal to draw people in.
  7. Prioritize integrations with popular tools and platforms that your target users are already using. Consider integrating with Meta Pixel and Google Ads to enhance marketing capabilities, and ensure GDPR compliance for users in the EU and UK. Address reliability. Make sure the basics work.

Questions

  1. Given the freemium model, what specific premium features will you offer that are compelling enough to convert free users, and how will you validate that these features are worth paying for before building them?
  2. Considering the competition and the lack of strong 'buy' signals, how will you differentiate your platform beyond just features and price, and what is your long-term vision for building a loyal user base?
  3. With several similar products receiving criticism for issues like high pricing or lacking customization, what steps will you take to ensure your platform is both affordable and flexible enough to meet the diverse needs of your target users?

Your are here

Creating a website where users can build online stores puts you in a crowded but potentially lucrative market. Our analysis shows that you're entering the 'Freemium' category, meaning people generally like the idea of using such services, but aren't always keen on paying for them. With 29 similar products already out there, competition is high. The average engagement (9 comments) suggests there's interest, but the absence of buy and use signals indicates that users may not necessarily be willing to pay for or actively use the service. Given these factors, it's important to figure out how to really differentiate your product and convert free users into paying customers.

Recommendations

  1. Given the freemium nature of this space, thoroughly investigate what aspects of store creation users value most but are willing to live without in a free version. This will inform your premium feature set. Considering comments from similar products, features like custom logos, more payment options, and deeper storefront customizations are key areas where users seek enhanced functionality. Address the desire for features users want like an iOS app and SEO optimization.
  2. Since you're entering a competitive landscape, focus on a specific niche of online stores to start, e.g. digital product sellers, local artisan goods, or a specific region. This allows you to tailor your marketing and product features more effectively. It can help to provide a unique approach or cater to a particular demand in the market.
  3. Explore ways to generate revenue beyond just subscriptions. Some options include transaction fees, affiliate marketing integrations (as seen in some similar product feedback), or offering design/consulting services to help users set up their stores. Be wary of pricing compared to competitors.
  4. Implement robust analytics from day one to understand how users are interacting with your platform. Track which features are most used, where users are dropping off in the store creation process, and which marketing channels are most effective at driving sign-ups. Given the engagement for similar products, make sure to iterate quickly on these features.
  5. Actively seek feedback from your early users and iterate quickly. Prioritize features that address their pain points and help them achieve their goals. Implement a user review system for stores created on your platform to enhance trust and decision-making for shoppers as well.
  6. Carefully consider the cost of acquiring customers and whether your pricing model can sustain that. Many similar products received criticism for being too expensive, or not providing enough features in the free tier. Think about a lifetime deal to draw people in.
  7. Prioritize integrations with popular tools and platforms that your target users are already using. Consider integrating with Meta Pixel and Google Ads to enhance marketing capabilities, and ensure GDPR compliance for users in the EU and UK. Address reliability. Make sure the basics work.

Questions

  1. Given the freemium model, what specific premium features will you offer that are compelling enough to convert free users, and how will you validate that these features are worth paying for before building them?
  2. Considering the competition and the lack of strong 'buy' signals, how will you differentiate your platform beyond just features and price, and what is your long-term vision for building a loyal user base?
  3. With several similar products receiving criticism for issues like high pricing or lacking customization, what steps will you take to ensure your platform is both affordable and flexible enough to meet the diverse needs of your target users?

  • Confidence: High
    • Number of similar products: 29
  • Engagement: Medium
    • Average number of comments: 9
  • Net use signal: 10.5%
    • Positive use signal: 14.7%
    • Negative use signal: 4.2%
  • Net buy signal: -1.1%
    • Positive buy signal: 3.2%
    • Negative buy signal: 4.3%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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Michał and I are building Your Next Store, a modern Next.js boilerplate for creating online stores directly on top of Stripe.While working on several e-commerce projects, particularly building storefronts for enterprises, we realized that many small to medium-sized stores could benefit from a simpler, more efficient setup. Stripe provides most of the tools needed for e-commerce, but we noticed a gap in how these tools could be easily integrated into a modern, high-performance storefront. That's why we built this boilerplate.Your Next Store allows you to create an online store with Stripe as the backend, eliminating the need for an additional database. Products are stored in Stripe, and all operations are managed directly through Stripe, significantly simplifying the backend. This setup is ideal for small, maybe even medium-sized stores looking for an easy-to-maintain solution with fewer moving parts.- Direct Integration with Stripe: Stripe as your backend, eliminating the need for a database or CMS and reducing complexity. - Next.js Performance: Next.js as the framework offers great defaults for both productivity and performance. It's also more flexible and easier to customize compared to something like Liquid :) - Simplified Maintenance: Fewer moving parts make it easier to set up and maintain compared to more rigid solutions like Shopify.The project is on GitHub, and we decided to sell access to the codebase to support ongoing development and respond to feature requests.Demo: https://demo.yournextstore.com/ Video Explanation: https://www.youtube.com/watch?v=tFQe1kspKj8We'd love to hear your feedback and answer any questions you might have.

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YourNextStore – an open-source Shopify with Stripe as the back end

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We’re building Your Next Store, a modern, ultra-fast, open-source commerce in Next.js with Stripe as the backend - no DB required.Selling online is often more complex than it needs to be. Setting up a storefront with great performance can feel daunting and time-consuming. There are many plugins, libraries, etc - the choice can be overwhelming.Plus, in e-commerce, the backend and frontend are often written in different languages (e.g., PHP, Python, or Ruby for the backend). This increases the complexity and makes code management more challenging, especially for teams.After working in e-commerce for several years, Michał and I set out to build the fastest and most compelling storefront for small to medium-sized merchants. Fast e-commerce sites are crucial because slow pages hurt sales [1]. Unfortunately, performance issues are still very common. The beauty of Your Next Store is its simplicity. No additional tools and no databases - just Next.js and Stripe.On the technical side, we use App Router, React Server Component, Partial Pre-Rendering, Optimistic Updates, and Streaming with Suspense to make the store faster and leaner so it feels almost like a static website.In summary:Modern & Popular Stack: Built with Next.js, React.js, and TypeScript, making development faster and hiring easier compared to platforms that use less common frameworks like Shopify’s Liquid.No Database Needed: Stripe handles the backend, reducing the need for complex infrastructure and simplifying the setup process.Open Source: Free and open (AGPL), with the option for a commercial license if needed.This is just the beginning. We want to make YNS even better and easier to use and eventually provide a good, open-source alternative to Shopify.Check our code at https://github.com/yournextstore/yournextstoreWe’d love to hear your thoughts and feedback! What features would you like to see next?[1]: https://www.deloitte.com/ie/en/services/consulting/research/...

Users criticize the Show HN product for freezing accounts, difficulty with Stripe integration, and poor support for small e-commerce without a dev team. Complaints include issues with subscriptions, credit card charging, and service agreement changes. The platform is seen as unfriendly to B2B, with a complex UX, limited dashboard functionality, and inadequate support for multiple marketplaces. Concerns also cover ugly themes, handling multiple purchases, lack of coupon support, and shipping and tax rule inconsistencies. Users also note the absence of bank transfer and cryptocurrency payment options, and limited Stripe availability.

https://news.ycombinator.com/user?id=sroussey

There are several third parties to get this data.I prefer Shippo, know the founders, and integrated inside Weebly (now Square).

https://news.ycombinator.com/user?id=mmcwilliams

Happy to beta test! I'm available at hi at username dot com

https://news.ycombinator.com/user?id=wired_devil

Nice! I was searching for something like this! Jus got a install error: corepack install Adding pnpm@9.9.0+sha512.60c18acd144bff695d339be6ad13f7e936eea6745660d4cc4a776d5247c540d0edee1a563695c183a66eb917ef88f2b4feb1fc25f32a7adcadc7aaf3438e99c1 to the cache... Internal Error: Mismatch hashes. Expected 60c18acd144bff695d339be6ad13f7e936eea6745660d4cc4a776d5247c540d0edee1a563695c183a66eb917ef88f2b4feb1fc25f32a7adcadc7aaf3438e99c1, got 60c18acd138bff695d339be6ad13f7e936eea6745660d4cc4a776d5247c540d0edee1a563695c183a66eb917ef88f2b4feb1fc25f32a7adcadc7aaf3438e99c1

https://news.ycombinator.com/user?id=zaiste

Thanks for the kind words!We use Stripe’s "Product Catalogue", a relatively old but, to our surprise, somewhat lesser-known feature. By leveraging metadata, you can represent most e-commerce concepts, and we’re actively working on expanding those capabilities even further, beyond products and orders.And yes, caching is the key ingredient in YNS. The combination of RSC and Next.js Cache works really well - different React.js components can independtly fetch remote data and Next.js gives you great flexibility in managing that.

https://news.ycombinator.com/user?id=mbym

I’m super excited for this! That demo site is so fast (I love Next.js).And this is awesome: “No additional tools and no [separate] databases - just Next.js and Stripe… Stripe handles the backend”. I once built a website where I stored everything in Stripe. It made it so quick to get started, and I can use the Stripe admin dashboard to make edits.

https://news.ycombinator.com/user?id=zaiste

That sounds like a great idea!Actually, my fiancée sells cosplay props on Etsy, and she was looking for a simpler solution - that’s partly how the idea for YourNextStore began.Here's a prop she made for me :) https://www.instagram.com/p/C2fz0O8quhe/?img_index=1Do you have a store with a smaller product catalog that we could use as a test bed for the migration?

https://news.ycombinator.com/user?id=zaiste

Great! Let's do this. I'll send an email

https://news.ycombinator.com/user?id=mrbluecoat

Really great start. Would love to see integration middleware support added to the mix, like Celigo, IFTTT and Zapier.

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Shopyflow - Build headless Shopify stores in Webflow

03 Apr 2024 Web Design No-Code E-Commerce

Shopyflow enables you to build, publish and maintain advanced headless Shopify stores in Webflow, all without writing a single line of code. It seamlessly combines the strengths of both platforms to offer you the ultimate e-commerce development experience.

Shopyflow's Product Hunt launch received overwhelmingly positive feedback, with users praising its ease of setup, helpful support, and seamless integration of Webflow and Shopify. Many highlighted its ability to provide creative freedom and accessible headless commerce solutions. While some acknowledge the potential expense for startups, the combination of Webflow and Shopify is considered excellent for e-commerce, opening doors for unique storefront designs and solid foundations. Users congratulated the team and wished them success.

The primary criticism is that the product is too expensive for startups, especially when considering alternatives like Shopify, Webflow, and Shopyflow combined, which offer similar functionalities at a lower cost.

robin_delporte

I fully recommend Shopyflow, having used it to manage a store with over 500 products and 2,000 variations for several months now. It's the best tool for taking advantage of the freedom of Webflow and the power of Shopify!

sam_hogan

A true super power for building unique e-commerce experiences with the front end of Webflow and the back end functionality of Shopify. It allows me to manage a site with 650+ products with ease. It's a better solution for developers, clients and customers. Setting up is easy and the customer support is 5 stars.

jenzation

Great idea! I've been looking for a way to combine Webflow with Shopify for a long time, because customizing pages in Webflow is just much easier than in Shopify. Moreover, Webflow also has an ecommerce function, which, is currently not being developed further. This way, you have a great design and a good shop system combined! Unfortunately, it is very expensive for startups when you add up the costs of Shopify, Webflow, and Shopyflow. Do you already have any thoughts on how to convince smaller shops to start?

ugo_caillias1

Best Tool to implement the best 2 world : Webflow for the front and Shopify for the back. I'm using this solution for all clients ! Thanks Aras and her teams for times during the developement

jaimz_hodge

I love using Shopyflow for my clients who want to use Shopify and Webflow for a custom website experience. They've made it easy to set up and use. It's a solid tool with a lot of functionality that keeps getting better with every update! The team at Fünf is extremely kind and helpful, I recommend giving them a try if you're looking for a tool to connect Shopify and Webflow!

solomon_adlam

I can't recommend Shopyflow enough! I've been using it to handle my clients store for a while now, and it's been a game-changer. It's like having the best of both worlds - the creative freedom of Webflow and the solid foundation of Shopify. It's made running e-commerce business so much smoother! Thanks to the team at Shopyflow for creating a great and amazing product which I will be using for all my future clients.

waldobroodryk

Trying to post this again as PH doesn't want to surface it: I've tried just about every e-commerce integration with Webflow, including building out native Webflow Ecommerce stores, Foxy.io, Shopify embeds, Ecwid, etc. Shopyflow takes the cake for building a truly custom front end for your store, while having all of the reliability and customizability available from Shopify. We can customize the full experience, and benefit from each of the features available in Shopify and Webflow. The ease of implementation is incredible, especially with the recently launched Webflow Shopyflow app. We're launching several Shopyflow integrated stores this year, one of them in the coming weeks. It's been a breeze to work with @araskavakli , who has been so helpful along the journey, making upgrades to the experience as the community provides feedback. Thank you for building and launching Shopyflow! It's a dream come true to build with Shopyflow!

bryantchou

I'm super excited for this Webflow App! Our most common integration ask is hooking up a Webflow site to Shopify — this opens a ton of doors!

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