06 May 2025
Security

safety app that alerts users when their contacts are in danger or need ...

...help

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.


Your are here

You're entering a competitive space with your safety app idea. We found 16 similar products already out there, which means there's definitely interest, but also a lot of noise to cut through. These apps generally focus on features like real-time location sharing, emergency alerts, and contact notifications. The good news is that these similar apps, on average, have medium engagement (around 9 comments per product launch), which suggests people are interested and leaving feedback. Many users highlight the importance of these apps for solo living, travel, and general safety, appreciating features like real-time location and alert systems. To make your app stand out, you'll need to think critically about what unique value you bring to the table, especially considering the existing landscape and user expectations.

Recommendations

  1. Begin with thorough market research. Deeply analyze the 16 similar apps to pinpoint their shortcomings. Focus on user reviews and identify unmet needs or pain points to discover potential areas for differentiation. For example, some users of similar apps have criticized the Android versions for battery optimization issues or have asked about the data verification processes for crowdsourced safety data.
  2. Define a niche target audience. Instead of targeting everyone, focus on a specific demographic or use case (e.g., college students, solo female travelers, elderly individuals). Tailor your app's features and marketing to resonate with this niche, addressing their unique safety concerns. For instance, "Scene" targeted students, and "Donna" focused on women's safety in Latin America.
  3. Prioritize a clear and intuitive user interface (UI). Several similar apps have received feedback regarding unintuitive UI, so invest in user-centered design to ensure ease of use, particularly in emergency situations. Streamline navigation and make critical features easily accessible.
  4. Implement robust privacy and security measures. Given that safety apps handle sensitive personal data, emphasize data protection and transparency in your privacy policy. Clearly communicate how user data is stored, used, and secured to build trust. For example, in the similar product launches, privacy and security measures were raised as a concern by some users.
  5. Develop a unique selling proposition (USP). Identify 2-3 key features or aspects that differentiate your app from competitors. This could be a novel technology, a unique partnership, or a focus on a specific type of safety concern (e.g., cybersecurity, environmental hazards). Protechme, for example, emphasizes a community-driven approach.
  6. Focus on building a strong brand and community. Emphasize the mission and values behind your app to create an emotional connection with users. Encourage user feedback and build a community where people can share safety tips and support each other. PowHER is lauded for enhancing security through real-time updates and creating a secure, informed user base.
  7. Offer multilingual support. Given the global nature of safety concerns, consider incorporating multilingual support to cater to a wider audience. A user inquiry regarding support for different languages was asked for Protechme's launch.
  8. Iterate based on user feedback. Engage closely with your early users and solicit their feedback on a regular basis. Use this feedback to continuously improve your app and add new features that meet their evolving needs.

Questions

  1. What specific features or functionalities will your app offer that are demonstrably better or more unique than the existing safety apps in the market, especially considering the criticisms and suggestions raised by users of similar products?
  2. How will you address the potential battery drain issues associated with real-time location tracking, and what alternative solutions can you implement to minimize power consumption while maintaining essential safety features?
  3. Given the concerns about data privacy and security, what specific measures will you take to ensure the confidentiality and integrity of user data, and how will you communicate these measures transparently to build trust with your users?

Your are here

You're entering a competitive space with your safety app idea. We found 16 similar products already out there, which means there's definitely interest, but also a lot of noise to cut through. These apps generally focus on features like real-time location sharing, emergency alerts, and contact notifications. The good news is that these similar apps, on average, have medium engagement (around 9 comments per product launch), which suggests people are interested and leaving feedback. Many users highlight the importance of these apps for solo living, travel, and general safety, appreciating features like real-time location and alert systems. To make your app stand out, you'll need to think critically about what unique value you bring to the table, especially considering the existing landscape and user expectations.

Recommendations

  1. Begin with thorough market research. Deeply analyze the 16 similar apps to pinpoint their shortcomings. Focus on user reviews and identify unmet needs or pain points to discover potential areas for differentiation. For example, some users of similar apps have criticized the Android versions for battery optimization issues or have asked about the data verification processes for crowdsourced safety data.
  2. Define a niche target audience. Instead of targeting everyone, focus on a specific demographic or use case (e.g., college students, solo female travelers, elderly individuals). Tailor your app's features and marketing to resonate with this niche, addressing their unique safety concerns. For instance, "Scene" targeted students, and "Donna" focused on women's safety in Latin America.
  3. Prioritize a clear and intuitive user interface (UI). Several similar apps have received feedback regarding unintuitive UI, so invest in user-centered design to ensure ease of use, particularly in emergency situations. Streamline navigation and make critical features easily accessible.
  4. Implement robust privacy and security measures. Given that safety apps handle sensitive personal data, emphasize data protection and transparency in your privacy policy. Clearly communicate how user data is stored, used, and secured to build trust. For example, in the similar product launches, privacy and security measures were raised as a concern by some users.
  5. Develop a unique selling proposition (USP). Identify 2-3 key features or aspects that differentiate your app from competitors. This could be a novel technology, a unique partnership, or a focus on a specific type of safety concern (e.g., cybersecurity, environmental hazards). Protechme, for example, emphasizes a community-driven approach.
  6. Focus on building a strong brand and community. Emphasize the mission and values behind your app to create an emotional connection with users. Encourage user feedback and build a community where people can share safety tips and support each other. PowHER is lauded for enhancing security through real-time updates and creating a secure, informed user base.
  7. Offer multilingual support. Given the global nature of safety concerns, consider incorporating multilingual support to cater to a wider audience. A user inquiry regarding support for different languages was asked for Protechme's launch.
  8. Iterate based on user feedback. Engage closely with your early users and solicit their feedback on a regular basis. Use this feedback to continuously improve your app and add new features that meet their evolving needs.

Questions

  1. What specific features or functionalities will your app offer that are demonstrably better or more unique than the existing safety apps in the market, especially considering the criticisms and suggestions raised by users of similar products?
  2. How will you address the potential battery drain issues associated with real-time location tracking, and what alternative solutions can you implement to minimize power consumption while maintaining essential safety features?
  3. Given the concerns about data privacy and security, what specific measures will you take to ensure the confidentiality and integrity of user data, and how will you communicate these measures transparently to build trust with your users?

  • Confidence: High
    • Number of similar products: 16
  • Engagement: Medium
    • Average number of comments: 9
  • Net use signal: 16.3%
    • Positive use signal: 16.3%
    • Negative use signal: 0.0%
  • Net buy signal: 1.0%
    • Positive buy signal: 1.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

Protechme - A community-driven safety app and button for fast help

19 Oct 2024 Health Android Security

With our safety button and mobile app, you're never alone in an emergency. Two clicks send an alert to your network and a community of helpers, along with your real-time location—and the alert goes through no matter what, even in do not disturb mode.

The safety app launch was met with positive feedback, emphasizing its importance for solo living, travel, and general safety. Users find the real-time location and alert features, particularly the safety button, valuable for providing reassurance and enhancing safety in emergencies. There's interest in seeing varied use case scenarios and a query regarding support for different languages. Overall, the app is viewed as a genius system for looking out for each other.

The primary criticism revolves around the product's customizability, specifically whether it can be tailored to handle various emergency types. Users are interested in knowing if the system can be adapted for different scenarios.


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111
7
42.9%
7
111
42.9%
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Lithium - The People's Sense - IoT community safety app, alerting everyone nearby

18 Dec 2023 Android iOS Hardware

Powered by the IoT and Helium, Lithium is a community safety solution, alerting users of nearby emergencies. Get the app and be the first to know when there is an emergency nearby. Install compatible sensors and alert your neighbours when things go wrong.

The app launch received positive feedback, with users praising its mission of enhancing community safety and responsiveness during emergencies. Several users congratulated the team and highlighted the user-friendliness and quick alerts. Suggestions included targeting non-profits and governments in disaster-prone areas, and expanding functionality using community-based air quality sensors. The app's real-world application of crypto infrastructure was also noted. One user inquired about the app's data collection methods.


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87
12
8.3%
12
87
8.3%
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Donna - Personal safety app for LaTam women

28 Jun 2023 Android iOS Home security

Meet Donna, a personal safety app designed for women in LATAM! Stay protected with 2 key features: 24/7 live monitoring & an SOS button connecting you to our 24/7 trained agents.

The product launch received positive feedback, with users congratulating the team and praising the idea. Several comments specifically highlighted the product's mission to promote women in tech globally and its potential public interest value, suggesting a desire for worldwide availability.


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92
3
3
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I'M SAFE - Women's safety app for real-time security

06 Aug 2024 Android Wearables Tech

I’M SAFE empowers you to navigate the world fearlessly. With real-time GPS location sharing, emergency alerts, helpline access, anonymous recording, and fake call features, wearables, our app enhances your safety for FREE. Take control and move confidently!

The "I'm Safe" app launch on Product Hunt received overwhelmingly positive feedback, with users praising its safety features like fake calls, emergency alerts, location sharing, and anonymous recording. Its potential for women's safety and family security was a recurring theme. Users appreciated the social connectivity and ease of use, with many planning to share it. Questions arose about battery usage with GPS, coverage in dangerous areas, offline capabilities for solo travelers, and updates on specific features like Safety Marker. Some users suggested UI improvements for smoother navigation.

Users criticize the Android version for difficulties in maintaining background connections, raising concerns about battery optimization, especially with real-time GPS tracking. Additionally, some find the user interface unintuitive and suggest improvements for smoother navigation.


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205
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21
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PowHER - Safety app for sharing and finding safety information

02 Sep 2024 FemTech Social Media Maps

PowHER is a personal safety app focusing on Nigeria. It helps you stay safe by providing real-time safety information and updates from your community. Explore safety maps, report incidents, and ask questions to get answers from others.

Powher, a personal safety app, is lauded for enhancing security through real-time updates and creating a secure, informed user base. Users are curious about its availability across different cities and how the app verifies the accuracy of crowdsourced safety information. The app's approach of leveraging real-time, user-generated tips and incident reports is well-received.

A user expressed concern regarding the verification process for the crowdsourced safety data presented on the Product Hunt launch. The user is asking about how the data is verified.


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7
6
33.3%
6
7
33.3%
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Scene - The ultimate personal safety app for students

Scene democratises safety by allowing users to place stickers on a map to report incidents. Other users can see these stickers (along with up-to-date police data) to avoid bad scenes. The app also features an SOS button fake calls and an AI chatbot.

The launch received congratulations and positive feedback, with users highlighting the app's amazing and useful design, potentially for a broad audience. A question about partnerships with colleges/universities was also raised.


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17
4
4
17
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SMILE - Connecting communities to bring loved ones home

09 Nov 2024 Tech

SMILE (Secure Missing Individual Location Emergency) is a South African community alert app that empowers users to report missing persons, share sightings, and receive real-time updates. Civilians, police, and security unite to bring loved ones safely home


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6
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RouteWatche - Stay safe in real time

RouteWatche is a safety app that uses technological innovations to help Africans commute and live more securely. RouteWatche uses data collection, aggregation analytics and AI, for crisis mapping, crowd mapping, to provide real time actionable safety data.

The Product Hunt launch of RouteWatche received positive feedback, with users congratulating the team on the launch of the app. Suggestions for feature enhancements included the addition of emergency features, multilingual support, gamification elements, and user tips. A user raised a question regarding the app's privacy and security measures.

Users suggested additional features to enhance the product's functionality. Questions were raised about the app's privacy and security measures, indicating a concern for data protection.


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29
4
4
29
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Safes - Digital safety for children & families

Safes is a parental control app, exclusively designed for families, to safeguard digital boundaries,

The Product Hunt launch received overwhelmingly positive feedback. Users repeatedly congratulated Team Safes on the launch of their innovative digital safety solution for families, emphasizing its importance in protecting children from inappropriate online content and the dangers of smartphone/tablet use. Many expressed a personal need for such an app and gratitude for its creation, planning to use it to monitor their children's devices. The app is praised for its user-friendliness and potential to help children connect more with nature. Some users inquired about specific features, partnerships, and the balance between protection and privacy.

There was no criticism present in the provided comment, as it solely consisted of questions.


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179
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38
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UpSkill Safety Coach for Kids - An app for developing safety and first aid skills

An app for developing safety and first aid skills for kids and their parents. Cultivate essential safety skills among your family using an AI coach trained on trusted data from authorities like the Red Cross and UNISEFF. Get piece of mind and be ready.

The Product Hunt launch received overwhelmingly positive feedback, with many users congratulating the team and praising the app's noble mission, impressive concept, and great potential, especially regarding child safety and first aid education. Users found the app useful, with an easy onboarding experience. There were requests for additional themes and a Russian language version. Some users found the registration and age groups confusing. Multiple comments highlighted its value as a resource for parents and caregivers. The app effectively communicates complex safety topics and addresses a crucial need in modern environments. There is excitement and anticipation for the product's success.

Users appreciate the gamified learning approach but wish it were more widely adopted. A key challenge lies in effectively communicating complex topics to both children and parents. The registration process is confusing, and the app's scenarios are unsuitable for unsupervised child use, posing usability and safety concerns.


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42
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