Should I Build It Should I Build It
22 Apr 2025
Events Meetings

an event app for conference organizers to help connect attendees

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

You're entering a crowded space with your event app for conference organizers, as we found 16 similar products. The good news is that the average engagement for these apps is medium, which means people are interested in solutions that help connect attendees at events. However, the freemium nature of the 'Event App' category suggests that users are hesitant to pay. You'll need to identify ways to differentiate your app and provide compelling reasons for organizers (or attendees) to upgrade to a paid version. Focus on building features that clearly enhance the event experience and justify a premium price point. Given the competition, it's crucial to find a niche or unique selling proposition to stand out.

Recommendations

  1. First, focus on identifying which event organizers and attendees derive the most value from free versions of similar event apps. What are their pain points, and what features do they heavily rely on? This will inform your understanding of where to create premium, value-added features.
  2. Next, design premium features that directly address the needs of those high-value users. For example, if large conferences struggle with networking, offer AI-powered matchmaking and personalized connection recommendations as a paid feature. Consider integrating features to facilitate pre-event connections, which was a recurring positive point in the discussion summary of LeadrPro.
  3. Explore a business model that targets teams or organizations rather than individual attendees. Conference organizers may be willing to pay for a platform that streamlines event management and enhances the experience for all participants. As suggested in the EventConnect criticism summary, social media integration and analytics dashboards could be valuable additions for organizers.
  4. Consider offering personalized support, onboarding, or consulting services to event organizers who need extra help setting up and managing their events within the app. This can be a high-margin revenue stream and can also help you build deeper relationships with your customers.
  5. Before committing to a single pricing strategy, test different approaches with smaller groups of users or pilot events. Experiment with tiered pricing, feature-based pricing, or even value-based pricing to see what resonates best with your target audience. Given the discussion around LeadrPro, consider the pricing tiers and differentiation between your offering and existing solutions early on.
  6. Analyze competitor criticism, like the UI feedback for LeadrPro, and proactively address potential shortcomings in your app's design and functionality. Ensure your app is user-friendly and visually appealing.
  7. Given the requests for integrations with platforms like Eventbrite and Meetup, prioritize integrations with popular event management and social platforms. This can streamline the event planning process for organizers and enhance the overall experience for attendees.
  8. Consider the feedback that Meetup lacks features for spontaneous social meetups and potentially build features that cater to this need, differentiating you from established competitors.

Questions

  1. Given the freemium nature of the market, what specific premium features can you offer that are so compelling that event organizers would be willing to upgrade, even if they can get basic functionality for free?
  2. How will you differentiate your event app from the numerous existing solutions, and what unique value proposition will you offer to attract both event organizers and attendees?
  3. Considering the mixed feedback on similar platforms regarding UI/UX and feature sets, what steps will you take to ensure your app is intuitive, visually appealing, and addresses the key pain points of your target users?

Your are here

You're entering a crowded space with your event app for conference organizers, as we found 16 similar products. The good news is that the average engagement for these apps is medium, which means people are interested in solutions that help connect attendees at events. However, the freemium nature of the 'Event App' category suggests that users are hesitant to pay. You'll need to identify ways to differentiate your app and provide compelling reasons for organizers (or attendees) to upgrade to a paid version. Focus on building features that clearly enhance the event experience and justify a premium price point. Given the competition, it's crucial to find a niche or unique selling proposition to stand out.

Recommendations

  1. First, focus on identifying which event organizers and attendees derive the most value from free versions of similar event apps. What are their pain points, and what features do they heavily rely on? This will inform your understanding of where to create premium, value-added features.
  2. Next, design premium features that directly address the needs of those high-value users. For example, if large conferences struggle with networking, offer AI-powered matchmaking and personalized connection recommendations as a paid feature. Consider integrating features to facilitate pre-event connections, which was a recurring positive point in the discussion summary of LeadrPro.
  3. Explore a business model that targets teams or organizations rather than individual attendees. Conference organizers may be willing to pay for a platform that streamlines event management and enhances the experience for all participants. As suggested in the EventConnect criticism summary, social media integration and analytics dashboards could be valuable additions for organizers.
  4. Consider offering personalized support, onboarding, or consulting services to event organizers who need extra help setting up and managing their events within the app. This can be a high-margin revenue stream and can also help you build deeper relationships with your customers.
  5. Before committing to a single pricing strategy, test different approaches with smaller groups of users or pilot events. Experiment with tiered pricing, feature-based pricing, or even value-based pricing to see what resonates best with your target audience. Given the discussion around LeadrPro, consider the pricing tiers and differentiation between your offering and existing solutions early on.
  6. Analyze competitor criticism, like the UI feedback for LeadrPro, and proactively address potential shortcomings in your app's design and functionality. Ensure your app is user-friendly and visually appealing.
  7. Given the requests for integrations with platforms like Eventbrite and Meetup, prioritize integrations with popular event management and social platforms. This can streamline the event planning process for organizers and enhance the overall experience for attendees.
  8. Consider the feedback that Meetup lacks features for spontaneous social meetups and potentially build features that cater to this need, differentiating you from established competitors.

Questions

  1. Given the freemium nature of the market, what specific premium features can you offer that are so compelling that event organizers would be willing to upgrade, even if they can get basic functionality for free?
  2. How will you differentiate your event app from the numerous existing solutions, and what unique value proposition will you offer to attract both event organizers and attendees?
  3. Considering the mixed feedback on similar platforms regarding UI/UX and feature sets, what steps will you take to ensure your app is intuitive, visually appealing, and addresses the key pain points of your target users?

  • Confidence: High
    • Number of similar products: 16
  • Engagement: Medium
    • Average number of comments: 10
  • Net use signal: 16.5%
    • Positive use signal: 16.5%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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LeadrPro's launch on Product Hunt received overwhelmingly positive feedback, with many users congratulating the team and expressing excitement about the product's potential to revolutionize event networking. Users repeatedly praised the app's ability to facilitate pre-event connections, coordinate meetings, and maximize productivity at conferences. Several commenters highlighted the ease of use and user-friendly interface. A few users inquired about integrations, AI features, event sourcing, pricing and how LeadrPro differs from existing solutions like Zoominfo, and listing networks. Some suggested improvements to the UI.

Users are requesting integrations with platforms like Eventbrite and Meetup, as well as exploring AI implementation. There are also questions about how Leadrpro differentiates itself from competitors such as Hubilo. Furthermore, users are asking about future plans for virtual event integration and providing feedback that the app's UI could be improved.

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