Should I Build It Should I Build It
18 Jul 2025
Events Calendar

wedding planner app for organizing an event for people, either happy ...

...birthdays or weddings

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

You're entering a market for event planning apps where users appreciate convenience but are hesitant to pay upfront. Our analysis of 17 similar products indicates a 'Freemium' category, meaning people like using these tools, but converting them to paying customers is a challenge. Engagement is medium, suggesting there's interest but not overwhelming excitement. Since there are many similar products already, you'll need to think critically about how to make your app stand out and provide significant value beyond what's already available for free. Differentiation and a solid monetization strategy will be key for your success. It would be best to focus on a niche area and provide services that are not offered by the free alternatives. Don't forget to think about which additional services will provide the user with the most benefit, and charge for these. Alternatively, you can consider a B2B approach, targeting teams instead of individuals.

Recommendations

  1. Begin by deeply understanding which features within your free version are most valued by users. Track usage patterns and gather feedback to identify core functionalities that users heavily rely on. This will help you understand what aspects of your app are 'sticky' and worth expanding upon. Similar products received requests to add vendor management, budget planning, guest management, and theme selection, so consider these as potential high-value areas.
  2. Develop premium features that significantly enhance the core functionalities identified in step one. Consider features like advanced analytics, priority support, or exclusive content. One piece of feedback of similar products was that users desired more customization and relevance, such as adding event themes based on the specific event type. If your free version helps with basic planning, your premium version should offer tools for flawless execution.
  3. Explore targeting teams or businesses instead of individual users. Event planning companies, corporate event organizers, or even large families who frequently host events could be potential clients. Offer team-specific features like collaborative planning tools, user roles, and permission management. You can consider using a B2B approach, offering a basic free version, with additional features behind a paywall. By focusing on team-based paid services, you will be able to differentiate from the existing freemium models.
  4. Offer personalized help or consulting services as part of your premium package. This could include dedicated support, onboarding assistance, or even expert advice on event planning. This personal touch can be a significant differentiator in a crowded market and justify a higher price point. Hamza received positive feedback for their wedding planner app, but users recommended to include virtual moodboards as a feature; this could be a good selling point when attracting users.
  5. Experiment with different pricing models and feature sets with small user groups. A/B test various approaches to see what resonates best with your target audience. Don't be afraid to adjust your strategy based on real-world data and user feedback. Keep in mind what Onsyvoit's users suggested such as chat functions, budget tracking, templates, calendar integrations, or integrated task assignments.
  6. Prioritize user privacy and data security, particularly given concerns raised in similar app discussions. Clearly communicate your privacy policies and data handling practices to build trust with your users. Users of similar products highlighted how they appreciate clean design and ease of use, so you should focus on the same aspects of your product.

Questions

  1. Given the existing competition and user resistance to paying, what is your plan to create a 'wow' factor that will convince users to upgrade to a premium subscription? How will you create a defensible competitive advantage?
  2. Considering the positive feedback surrounding features like budget tracking, vendor management, and guest coordination in similar products, how will your app offer a unique or superior approach to these functionalities?
  3. Many similar products lack key integrations, such as API endpoints or calendar synchronization, so how will you plan to incorporate these aspects in your app to improve overall functionality?

Your are here

You're entering a market for event planning apps where users appreciate convenience but are hesitant to pay upfront. Our analysis of 17 similar products indicates a 'Freemium' category, meaning people like using these tools, but converting them to paying customers is a challenge. Engagement is medium, suggesting there's interest but not overwhelming excitement. Since there are many similar products already, you'll need to think critically about how to make your app stand out and provide significant value beyond what's already available for free. Differentiation and a solid monetization strategy will be key for your success. It would be best to focus on a niche area and provide services that are not offered by the free alternatives. Don't forget to think about which additional services will provide the user with the most benefit, and charge for these. Alternatively, you can consider a B2B approach, targeting teams instead of individuals.

Recommendations

  1. Begin by deeply understanding which features within your free version are most valued by users. Track usage patterns and gather feedback to identify core functionalities that users heavily rely on. This will help you understand what aspects of your app are 'sticky' and worth expanding upon. Similar products received requests to add vendor management, budget planning, guest management, and theme selection, so consider these as potential high-value areas.
  2. Develop premium features that significantly enhance the core functionalities identified in step one. Consider features like advanced analytics, priority support, or exclusive content. One piece of feedback of similar products was that users desired more customization and relevance, such as adding event themes based on the specific event type. If your free version helps with basic planning, your premium version should offer tools for flawless execution.
  3. Explore targeting teams or businesses instead of individual users. Event planning companies, corporate event organizers, or even large families who frequently host events could be potential clients. Offer team-specific features like collaborative planning tools, user roles, and permission management. You can consider using a B2B approach, offering a basic free version, with additional features behind a paywall. By focusing on team-based paid services, you will be able to differentiate from the existing freemium models.
  4. Offer personalized help or consulting services as part of your premium package. This could include dedicated support, onboarding assistance, or even expert advice on event planning. This personal touch can be a significant differentiator in a crowded market and justify a higher price point. Hamza received positive feedback for their wedding planner app, but users recommended to include virtual moodboards as a feature; this could be a good selling point when attracting users.
  5. Experiment with different pricing models and feature sets with small user groups. A/B test various approaches to see what resonates best with your target audience. Don't be afraid to adjust your strategy based on real-world data and user feedback. Keep in mind what Onsyvoit's users suggested such as chat functions, budget tracking, templates, calendar integrations, or integrated task assignments.
  6. Prioritize user privacy and data security, particularly given concerns raised in similar app discussions. Clearly communicate your privacy policies and data handling practices to build trust with your users. Users of similar products highlighted how they appreciate clean design and ease of use, so you should focus on the same aspects of your product.

Questions

  1. Given the existing competition and user resistance to paying, what is your plan to create a 'wow' factor that will convince users to upgrade to a premium subscription? How will you create a defensible competitive advantage?
  2. Considering the positive feedback surrounding features like budget tracking, vendor management, and guest coordination in similar products, how will your app offer a unique or superior approach to these functionalities?
  3. Many similar products lack key integrations, such as API endpoints or calendar synchronization, so how will you plan to incorporate these aspects in your app to improve overall functionality?

  • Confidence: High
    • Number of similar products: 17
  • Engagement: Medium
    • Average number of comments: 6
  • Net use signal: 10.6%
    • Positive use signal: 10.6%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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