Should I Build It Should I Build It
24 Aug 2025
Tech

A new born baby tracker for feeding, pooping and diaper changing

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Freemium

People love using similar products but resist paying. You’ll need to either find who will pay or create additional value that’s worth paying for.

Should You Build It?

Build but think about differentiation and monetization.

Your are here

You're entering a market with a good number of similar newborn baby tracking apps, suggesting there's demand, but also competition. With 7 similar products, you're facing a high-confidence scenario where the market need is validated. These apps often fall into a freemium model, where users appreciate the core functionality but are hesitant to pay. The average engagement, measured by the number of comments, is moderate, hinting at decent user interest, but no buy or use signals were detected. To succeed, you'll need to identify what specific value you can offer that differentiates your app and motivates users to upgrade to a paid version.

Recommendations

  1. Identify the core features that users find most valuable in the free version of your app. Look at the reviews of the competitor apps to see which features are most commonly praised, such as ease of tracking feedings or diaper changes. Focus on perfecting these features to create a strong foundation.
  2. Develop premium features that significantly enhance the tracking experience for those power users who want more than the basic functionality. Consider features like trend analysis of baby's habits, personalized insights, or integration with other health and wellness apps. Maia's users suggest incorporating community features, which would add value.
  3. Explore offering team-based pricing for families with multiple caregivers (parents, grandparents, nannies). This could provide a strong incentive for upgrading to a paid plan. Collaboration mode was also suggested as a feature to add by one user.
  4. Offer personalized support or consulting services related to newborn care, potentially in partnership with pediatricians or lactation consultants. This could be a valuable add-on for parents seeking expert guidance.
  5. Implement A/B testing to experiment with different pricing tiers and feature bundles. Start with a small group of users to gauge their willingness to pay for various premium offerings. Look at what the personalized baby food app offered - that one had AI support.
  6. Given the criticism that some apps are not useful for older kids, consider how you might expand the app's feature set to retain users as their children grow, or offer complementary apps for older children. Focus on retaining these users.
  7. Actively solicit user feedback to identify pain points and areas for improvement. Engage with users in app store reviews and on social media to understand their needs and preferences. This is especially useful as the engagement scores here are only medium.
  8. Focus on excelling in user experience (UX) and design. As noted in some discussions, a delightful and simple interface can significantly enhance user satisfaction and set your app apart from competitors.

Questions

  1. What unique insights or recommendations can your app provide to parents that go beyond basic tracking, and how can you ensure those insights are medically sound?
  2. How will you balance offering valuable free features with enticing users to upgrade to a paid version, without making the free version feel too limited?
  3. Given the potential skepticism around intensive baby tracking, how will you position your app as a helpful tool rather than a source of anxiety for new parents?

Your are here

You're entering a market with a good number of similar newborn baby tracking apps, suggesting there's demand, but also competition. With 7 similar products, you're facing a high-confidence scenario where the market need is validated. These apps often fall into a freemium model, where users appreciate the core functionality but are hesitant to pay. The average engagement, measured by the number of comments, is moderate, hinting at decent user interest, but no buy or use signals were detected. To succeed, you'll need to identify what specific value you can offer that differentiates your app and motivates users to upgrade to a paid version.

Recommendations

  1. Identify the core features that users find most valuable in the free version of your app. Look at the reviews of the competitor apps to see which features are most commonly praised, such as ease of tracking feedings or diaper changes. Focus on perfecting these features to create a strong foundation.
  2. Develop premium features that significantly enhance the tracking experience for those power users who want more than the basic functionality. Consider features like trend analysis of baby's habits, personalized insights, or integration with other health and wellness apps. Maia's users suggest incorporating community features, which would add value.
  3. Explore offering team-based pricing for families with multiple caregivers (parents, grandparents, nannies). This could provide a strong incentive for upgrading to a paid plan. Collaboration mode was also suggested as a feature to add by one user.
  4. Offer personalized support or consulting services related to newborn care, potentially in partnership with pediatricians or lactation consultants. This could be a valuable add-on for parents seeking expert guidance.
  5. Implement A/B testing to experiment with different pricing tiers and feature bundles. Start with a small group of users to gauge their willingness to pay for various premium offerings. Look at what the personalized baby food app offered - that one had AI support.
  6. Given the criticism that some apps are not useful for older kids, consider how you might expand the app's feature set to retain users as their children grow, or offer complementary apps for older children. Focus on retaining these users.
  7. Actively solicit user feedback to identify pain points and areas for improvement. Engage with users in app store reviews and on social media to understand their needs and preferences. This is especially useful as the engagement scores here are only medium.
  8. Focus on excelling in user experience (UX) and design. As noted in some discussions, a delightful and simple interface can significantly enhance user satisfaction and set your app apart from competitors.

Questions

  1. What unique insights or recommendations can your app provide to parents that go beyond basic tracking, and how can you ensure those insights are medically sound?
  2. How will you balance offering valuable free features with enticing users to upgrade to a paid version, without making the free version feel too limited?
  3. Given the potential skepticism around intensive baby tracking, how will you position your app as a helpful tool rather than a source of anxiety for new parents?

  • Confidence: High
    • Number of similar products: 7
  • Engagement: Medium
    • Average number of comments: 6
  • Net use signal: 16.8%
    • Positive use signal: 21.7%
    • Negative use signal: 4.9%
  • Net buy signal: -0.7%
    • Positive buy signal: 4.1%
    • Negative buy signal: 4.9%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

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