Should I Build It Should I Build It
21 Apr 2025
Health & Fitness

A PCOS supplement in gummy form (myo insitol + d-chiro)

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

You're entering a market for PCOS supplements where several products already exist. Our analysis reveals about 5 similar products, putting your idea in a category where standing out can be challenging. The engagement for similar products is low, with an average of only 1 comment per product launch. This suggests that while there's awareness, sparking deep interest may require a more unique approach. The comments from the similar products suggest that users might be interested in using the product and app, but there's a need to establish trust and reliability. Because the number of similar products is > 3, this means more competition. Be prepared to differentiate from day one.

Recommendations

  1. Before investing further, deeply investigate why existing PCOS supplement solutions haven't fully captured the market. What are the unmet needs or pain points that customers are still experiencing? Understanding these gaps is crucial for carving out a unique selling proposition.
  2. Given the existing competition, identify a specific, underserved segment within the PCOS community. Perhaps focus on a particular age group, ethnicity, or those with specific dietary needs (e.g., vegan, gluten-free). Tailoring your gummy formulation and marketing to this niche can increase your chances of success.
  3. Instead of directly competing with established supplement brands, explore opportunities to create tools or resources for existing healthcare providers (OB/GYNs, endocrinologists, registered dietitians) who work with PCOS patients. This could involve educational materials, patient management software, or even a referral program.
  4. Consider adjacent problems that might be more promising. For example, could you focus on developing a comprehensive PCOS management program that includes dietary guidance, exercise recommendations, and emotional support, in addition to the supplement? This holistic approach could be more appealing to customers.
  5. Based on user feedback from similar products, focus on building trust and reliability. Clearly communicate the science behind your formulation, share customer testimonials, and offer a money-back guarantee. Consider partnering with reputable PCOS organizations or influencers to build credibility.
  6. Given the limited user engagement of similar products, start by creating valuable content related to PCOS (blog posts, videos, social media updates) to build a community around your brand. Use this platform to gather feedback and understand customer needs before launching your gummy supplement.
  7. Explore strategic partnerships with other businesses in the women's health space, such as fertility clinics, hormone testing companies, or period tracking apps. This could help you reach a wider audience and offer a more comprehensive solution to PCOS patients.

Questions

  1. What specific formulation and delivery method innovations can you incorporate into your gummy supplement to overcome the poor adoption rate of other similar supplements for PCOS?
  2. Given the low engagement seen in similar product launches, what is your plan to create a vibrant and supportive community around your PCOS supplement, ensuring that customers feel heard and valued?
  3. How will you measure the effectiveness of your supplement, and what data will you collect to demonstrate its benefits and build trust with both customers and healthcare professionals?

Your are here

You're entering a market for PCOS supplements where several products already exist. Our analysis reveals about 5 similar products, putting your idea in a category where standing out can be challenging. The engagement for similar products is low, with an average of only 1 comment per product launch. This suggests that while there's awareness, sparking deep interest may require a more unique approach. The comments from the similar products suggest that users might be interested in using the product and app, but there's a need to establish trust and reliability. Because the number of similar products is > 3, this means more competition. Be prepared to differentiate from day one.

Recommendations

  1. Before investing further, deeply investigate why existing PCOS supplement solutions haven't fully captured the market. What are the unmet needs or pain points that customers are still experiencing? Understanding these gaps is crucial for carving out a unique selling proposition.
  2. Given the existing competition, identify a specific, underserved segment within the PCOS community. Perhaps focus on a particular age group, ethnicity, or those with specific dietary needs (e.g., vegan, gluten-free). Tailoring your gummy formulation and marketing to this niche can increase your chances of success.
  3. Instead of directly competing with established supplement brands, explore opportunities to create tools or resources for existing healthcare providers (OB/GYNs, endocrinologists, registered dietitians) who work with PCOS patients. This could involve educational materials, patient management software, or even a referral program.
  4. Consider adjacent problems that might be more promising. For example, could you focus on developing a comprehensive PCOS management program that includes dietary guidance, exercise recommendations, and emotional support, in addition to the supplement? This holistic approach could be more appealing to customers.
  5. Based on user feedback from similar products, focus on building trust and reliability. Clearly communicate the science behind your formulation, share customer testimonials, and offer a money-back guarantee. Consider partnering with reputable PCOS organizations or influencers to build credibility.
  6. Given the limited user engagement of similar products, start by creating valuable content related to PCOS (blog posts, videos, social media updates) to build a community around your brand. Use this platform to gather feedback and understand customer needs before launching your gummy supplement.
  7. Explore strategic partnerships with other businesses in the women's health space, such as fertility clinics, hormone testing companies, or period tracking apps. This could help you reach a wider audience and offer a more comprehensive solution to PCOS patients.

Questions

  1. What specific formulation and delivery method innovations can you incorporate into your gummy supplement to overcome the poor adoption rate of other similar supplements for PCOS?
  2. Given the low engagement seen in similar product launches, what is your plan to create a vibrant and supportive community around your PCOS supplement, ensuring that customers feel heard and valued?
  3. How will you measure the effectiveness of your supplement, and what data will you collect to demonstrate its benefits and build trust with both customers and healthcare professionals?

  • Confidence: Medium
    • Number of similar products: 5
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 33.3%
    • Positive use signal: 33.3%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

Uterinekind - Better symptom tracking

28 Apr 2023 Android iOS FemTech

Uterinekind is a free female health app for tracking symptoms, education & support and improving diagnosis for conditions like PCOS. 10% of in-app purchases fund research. Visit www.uterinekind.com

The app is designed to assist women with PCOS in managing their health. A user inquired about the duration of app usage required to achieve reliable and trustworthy results. The importance of prioritizing health, particularly for women with PCOS, was also emphasized.

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