02 Jul 2025
Maps Marketing

Using census data alongside Google maps businesses to give snapshots ...

...of suburbs and potential opportunities

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.


Your are here

Your idea of using census data alongside Google Maps businesses to create snapshots of suburbs and potential opportunities falls into a crowded space. The 'Swamp' category indicates that there are existing solutions, but none have truly resonated with users. With four similar products already identified, the competition is present. The engagement level is low, with an average of only one comment per product, which suggests that these products are not generating much user interaction or excitement. Without positive 'use' or 'buy' signals, the market has shown a neutral reception to similar concepts.

Recommendations

  1. Thoroughly investigate why existing solutions in this space haven't gained traction. What are the pain points users are experiencing with current offerings? Understanding the failures of others is critical before investing time and resources into your project.
  2. If you decide to move forward, identify a niche audience that is specifically underserved by current solutions. Focusing on a particular demographic, business type, or geographic area can help you tailor your offering and increase your chances of success. For example, you could focus on census data relevant to opening a specific franchise type.
  3. Instead of building a direct competitor, consider creating tools or APIs for existing providers to enhance their services. This could be a more viable approach, as it allows you to tap into established user bases and revenue streams. Think about ways to provide data visualizations or reporting features that are currently lacking.
  4. Explore adjacent problems that may be more promising. Is there a related need in real estate, urban planning, or market research that you could address with your data analysis skills? Sometimes, a slight pivot can make a big difference in market viability.
  5. Given the 'Swamp' category designation and the lack of positive signals, it may be prudent to save your energy and resources for a different, more promising opportunity. Not every idea is worth pursuing, and recognizing when to cut your losses is a valuable skill for any entrepreneur.
  6. Based on feedback from similar products, pay close attention to data presentation. Users criticized overly specific table selections and irrelevant search results. Focus on creating an intuitive interface with easily digestible insights.
  7. Address the color scheme and legend issues identified in the similar product feedback. Ensure the map's visual presentation is clear, informative, and aesthetically pleasing to avoid user frustration.

Questions

  1. What unique data insights or functionalities can you offer that differentiate your product from existing solutions and make it truly valuable to users?
  2. How will you validate the demand for your specific approach within your chosen niche market before investing significant time and resources into development?
  3. Can you identify potential partners or collaborators who could help you reach a wider audience or enhance the value of your offering?

Your are here

Your idea of using census data alongside Google Maps businesses to create snapshots of suburbs and potential opportunities falls into a crowded space. The 'Swamp' category indicates that there are existing solutions, but none have truly resonated with users. With four similar products already identified, the competition is present. The engagement level is low, with an average of only one comment per product, which suggests that these products are not generating much user interaction or excitement. Without positive 'use' or 'buy' signals, the market has shown a neutral reception to similar concepts.

Recommendations

  1. Thoroughly investigate why existing solutions in this space haven't gained traction. What are the pain points users are experiencing with current offerings? Understanding the failures of others is critical before investing time and resources into your project.
  2. If you decide to move forward, identify a niche audience that is specifically underserved by current solutions. Focusing on a particular demographic, business type, or geographic area can help you tailor your offering and increase your chances of success. For example, you could focus on census data relevant to opening a specific franchise type.
  3. Instead of building a direct competitor, consider creating tools or APIs for existing providers to enhance their services. This could be a more viable approach, as it allows you to tap into established user bases and revenue streams. Think about ways to provide data visualizations or reporting features that are currently lacking.
  4. Explore adjacent problems that may be more promising. Is there a related need in real estate, urban planning, or market research that you could address with your data analysis skills? Sometimes, a slight pivot can make a big difference in market viability.
  5. Given the 'Swamp' category designation and the lack of positive signals, it may be prudent to save your energy and resources for a different, more promising opportunity. Not every idea is worth pursuing, and recognizing when to cut your losses is a valuable skill for any entrepreneur.
  6. Based on feedback from similar products, pay close attention to data presentation. Users criticized overly specific table selections and irrelevant search results. Focus on creating an intuitive interface with easily digestible insights.
  7. Address the color scheme and legend issues identified in the similar product feedback. Ensure the map's visual presentation is clear, informative, and aesthetically pleasing to avoid user frustration.

Questions

  1. What unique data insights or functionalities can you offer that differentiate your product from existing solutions and make it truly valuable to users?
  2. How will you validate the demand for your specific approach within your chosen niche market before investing significant time and resources into development?
  3. Can you identify potential partners or collaborators who could help you reach a wider audience or enhance the value of your offering?

  • Confidence: Medium
    • Number of similar products: 4
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: -33.3%
    • Positive use signal: 0.0%
    • Negative use signal: 33.3%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

I built an interactive map and search engine for US Census data

17 Jul 2024 Maps

The core idea here is to use semantic search & LLMs to make it easier to search the tens of thousands of different demographic indicators available from the US Census API. I'm definitely not the first to try something like this, but I think this solution has some nice properties that I haven't seen in similar tools:- Barring serious bugs, BlockAtlas won't "lie" to users. It may fail to find something relevant, or misunderstand a query, but the results (map title & data) will faithfully reflect the underlying Census estimates- BlockAtlas covers a much wider set of Census data than other tools I've seen. Almost every "Detailed Table" from the American Community Survey is available, across the entire range of release years (2005-2022). There are ~29,000 demographic indicators in the search index as it stands, plus some combinations of indicators (e.g. "X and above") for popular tablesSimilar LLM+Census things I've seen have used an approach akin to "replicate some data into my DB, have LLM generate SQL over it", which makes it hard to avoid issues with both of these points. I've taken a bit of a different approach - creating a search index over metadata, i.e. searching for API parameters and pulling the data itself directly from the Census. That way, the LLM is limited to "selecting between known-valid options", rather than generating a SQL query and displaying the results under a potentially-misleading name.This is the second iteration of Blockatlas - the first was a ChatGPT plugin. The LLM would query my API for candidate variables, and generate a link to my site with the variables to display and the map title as query parameters. This made for a cool demo but ultimately was very hard to trust - the LLM could select a map title which was not at all reflected by the variables in question, or could combine variables in a nonsensical way, so it failed to solve the "don't lie to users" problem. The plugin ("GPT" now) is still available, but the standalone search engine is my effort to remedy those issues.The tech stack: The frontend uses React for the search form and Leafet map. API is written in Typescript and hosted on Cloudflare Workers. The search indexes are in a Postgres DB using pgvector + OpenAI embeddings as well as pg's built-in full-text-search feature, and the OpenAI API is used for query-parsing and result reranking/selection as well (gpt-3.5-turbo).I think there's a ton of room for improvement here, but wanted to gauge public interest a bit before putting more time into this (I have a newborn and a full time job, so it's been hard to carve out time to work on this lately).

The comments highlight that the current approach has issues, but there are plans to improve it by adding land area, enhancing the legend, and refining the color scheme.

Users criticized the overly specific table selection and irrelevant search results. Additionally, they mentioned that the legend and map color scheme need improvement.


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-33.3%
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Relevance

Urban Stats

06 Aug 2023 Maps

This is a project one of my friends has been working on for a while. The goal is to aggregate data from the U.S. census and some other sources across basically any sort of region/administrative boundary/district/statistical area one could imagine in the United States. This is comparable to (and created somewhat out of frustration with) the U.S. Census's Quickfacts, but with way more types of regions and types of statistics.Please let us know if you have any suggestions for types of regions to add, or for other statistics to add (or anything else that might be an improvement).


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Relevance

I built custom GIS Engine for investment mapping

Hi, Out of desperation using slow and expensive ESRI ArcGIS, we're building a custom GIS engine to facilitate presentation layers for urban mapping that is easier to code and communicate with other smaller applications. The app we built was meant to help local people or investors perform preliminary due diligence using location-specific parameters (demographic profile, zoning regulation, business requirements, POIs, indexes, and potential calculator). With this app, we're helping people to assess which location is best to build their next business. We also managed to add machine learning rendered of zoning prediction model into the app.You can try our prototype here https://jakarta.pintoinvest.com. There is a guest account with password in the login form so you can try limited features. Simply click (and zoom in and out) on the map to start. Very sorry it was all in Bahasa (not ready in English yet), but I do hope you get the idea.We are delightful with the response we received from delegations of City of Berlin and City of Bangkok during their visit upon seeing this app. Next, we're building custom spatial repository in order to replace ESRI ArcGIS completely. Do you think this app has potential for success if we release for public use? Users would be from city administers or maybe business organizers. Let me know your thoughts.


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8
8
Relevance

PickYourPlace – Making location-based data accessible for home seekers

05 Nov 2024 SaaS

I built a tool to help people make data-driven decisions about where to live, starting with Calgary, AB. Instead of just showing property listings, it aggregates and visualizes:- Historical property values (up to 20 years of municipal assessment data)- Crime statistics (population-adjusted, categorized by type)- Proximity analysis (schools, healthcare, transit, amenities)- Flood risk assessment- Travel time calculations for different modes of transportTech stack:- Frontend: Vue.js with Nuxt.js (hybrid SSR/SPA architecture)- Styling: shadcn-vue and Tailwind CSS- Maps: Mapbox with PMTiles for efficient vector tile serving- Database: PostgreSQL with PostGIS and H3 for spatial indexing and queries- Architecture: Explore page runs as SPA for smooth interactions, other pages SSR for better SEO/performanceDemo: https://www.pickyourplace.app/Background: Built initial prototype 3 years ago for an AWS hackathon. Recently rebuilt and launched v1.0 with up-to-date data and improved system design. Currently free to use, planning to expand to more cities.Would love feedback from the HN community on:1. Which cities to add next2. Additional datasets that would be valuable3. Features that would make this more useful for your use case


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