Should I Build It Should I Build It
22 May 2025
Advertising Marketing

A platform to manage all ad campaigns from meta ads and all other ad ...

...platform in single place

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

You're entering a crowded space with your ad campaign management platform. Our data shows there are many similar products already, which signals high competition. While this validates the demand, it also means you'll need a very strong differentiator to stand out. The engagement on these similar products is low, meaning it will be difficult to get people to take notice of yet another ad management platform. You're in the "Swamp" category, meaning many have tried and failed to create a beloved solution. Unless you can offer something radically different, consider exploring other avenues.

Recommendations

  1. Thoroughly investigate why existing ad management solutions haven't fully satisfied users. Delve into user reviews, industry reports, and competitor analyses to pinpoint unmet needs and pain points. A deep understanding of these shortcomings is crucial before investing further in your platform.
  2. Identify a niche within the broader ad management market that is currently underserved. This could be a specific industry (e.g., e-commerce, SaaS), a particular platform (e.g., TikTok ads), or a unique user group (e.g., startups with limited budgets). Focusing on a specific niche will make your platform more relevant and attractive to a defined audience. Refer to the criticism summaries from competing products to dial in on a specific niche (e.g. startups, freelancers).
  3. Rather than directly competing with established platforms, explore opportunities to build complementary tools or integrations for them. Consider developing plugins or extensions that enhance the functionality of existing ad platforms, providing value without requiring users to switch entirely. The comments from Adwin suggest the integration with Google Ads accounts is important to explore.
  4. Instead of focusing solely on cross-platform ad management, consider tackling adjacent problems in the marketing or advertising space. This could involve developing tools for campaign analytics, creative optimization, or audience segmentation. These areas may offer more promising opportunities for innovation and differentiation.
  5. Before dedicating significant resources to building this platform, rigorously validate your core assumptions about user needs and market demand. Conduct surveys, interviews, and user testing to gather feedback on your proposed solution and assess its potential for adoption. User reported issues with username, password, email, and website links with blanco.ai which are fundamental and you should ensure you do not repeat.
  6. Given the crowded market and low engagement with similar products, carefully evaluate the potential return on investment before proceeding. If the validation results are not compelling, consider redirecting your efforts to a more promising opportunity where you can leverage your skills and experience more effectively.

Questions

  1. What are the 1-2 core features that will make your platform fundamentally different and more valuable than existing solutions? How will you ensure these features are truly innovative and not just incremental improvements?
  2. How will you acquire your first 100 paying customers, given the low engagement observed in similar products? What is your specific and measurable go-to-market strategy for reaching your target audience and converting them into paying users?
  3. What are the key risks and challenges associated with entering this crowded market, and how will you mitigate them? What is your plan for adapting to changing market conditions and competitive pressures?

Your are here

You're entering a crowded space with your ad campaign management platform. Our data shows there are many similar products already, which signals high competition. While this validates the demand, it also means you'll need a very strong differentiator to stand out. The engagement on these similar products is low, meaning it will be difficult to get people to take notice of yet another ad management platform. You're in the "Swamp" category, meaning many have tried and failed to create a beloved solution. Unless you can offer something radically different, consider exploring other avenues.

Recommendations

  1. Thoroughly investigate why existing ad management solutions haven't fully satisfied users. Delve into user reviews, industry reports, and competitor analyses to pinpoint unmet needs and pain points. A deep understanding of these shortcomings is crucial before investing further in your platform.
  2. Identify a niche within the broader ad management market that is currently underserved. This could be a specific industry (e.g., e-commerce, SaaS), a particular platform (e.g., TikTok ads), or a unique user group (e.g., startups with limited budgets). Focusing on a specific niche will make your platform more relevant and attractive to a defined audience. Refer to the criticism summaries from competing products to dial in on a specific niche (e.g. startups, freelancers).
  3. Rather than directly competing with established platforms, explore opportunities to build complementary tools or integrations for them. Consider developing plugins or extensions that enhance the functionality of existing ad platforms, providing value without requiring users to switch entirely. The comments from Adwin suggest the integration with Google Ads accounts is important to explore.
  4. Instead of focusing solely on cross-platform ad management, consider tackling adjacent problems in the marketing or advertising space. This could involve developing tools for campaign analytics, creative optimization, or audience segmentation. These areas may offer more promising opportunities for innovation and differentiation.
  5. Before dedicating significant resources to building this platform, rigorously validate your core assumptions about user needs and market demand. Conduct surveys, interviews, and user testing to gather feedback on your proposed solution and assess its potential for adoption. User reported issues with username, password, email, and website links with blanco.ai which are fundamental and you should ensure you do not repeat.
  6. Given the crowded market and low engagement with similar products, carefully evaluate the potential return on investment before proceeding. If the validation results are not compelling, consider redirecting your efforts to a more promising opportunity where you can leverage your skills and experience more effectively.

Questions

  1. What are the 1-2 core features that will make your platform fundamentally different and more valuable than existing solutions? How will you ensure these features are truly innovative and not just incremental improvements?
  2. How will you acquire your first 100 paying customers, given the low engagement observed in similar products? What is your specific and measurable go-to-market strategy for reaching your target audience and converting them into paying users?
  3. What are the key risks and challenges associated with entering this crowded market, and how will you mitigate them? What is your plan for adapting to changing market conditions and competitive pressures?

  • Confidence: High
    • Number of similar products: 10
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: 5.4%
    • Positive use signal: 8.5%
    • Negative use signal: 3.1%
  • Net buy signal: -3.1%
    • Positive buy signal: 0.0%
    • Negative buy signal: 3.1%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

blanco.ai (YC S23) Ad Management. Automated

13 Mar 2023 Advertising Marketing

Hi I am Orlando founder of blanco (https://www.blanco-media.ai/). Were automate social media ad management for small businesses. We have taken the advertising agency model of managing ads and put it into a software product. We provide far greater performance as we can analyse data 24/7 have 98% lower costs than agencies (we start at just $49/month compared to agencies at $2.5-$12k/month) and you can get started in just 10 minutes with our streamlined onboarding.We have made and end to end solution from creating the ads to managing the ads. Ad copy is done by GPT-3 so you can just type in your first ideal version and then we will generate multiple others. We allow you to create graphic ads on our site using our ad generator, creating high quality, converting ads for your business.For managing ads dynamically A/B test all of your title, image and description combinations to see what preforms best with your target audience and then optimise the budget to the ads that preform well. We also look at metrics like cost-per-action to optimise ads which convert your desired goal (e.g. product sales) for the lowest price possible.So far we have over 100 small businesses effectively managing their ad campaigns with us. Providing greater performance for a fraction of the price. I saw that agencies were expensive and ineffective and so I created blanco.If you need to run ads for your website or business then we would love to hear feedback from you. The first month is free only for the next 5 days.https://www.blanco-media.ai/

The comments clarify the business count, YC status, and upcoming updates. Users reported issues with username, password, email, and website links. One user mentioned launching their product soon and expressed interest in trying and emailing the service.

The product is criticized for being unpolished and rough, leading users to feel it is a waste of time and money. Additionally, there is confusion about its YC status that needs clarification.

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3
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3
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Adwin - Your AI powered Google Ads manager

20 Mar 2024 SaaS Advertising Marketing

Reach more customers with automated Google advertising. Adwin's AI platform manages and launches entire Google Ads campaigns, from creating effective campaigns to optimizing keywords to tracking conversion events. Get started with Adwin today.

Adwin's Product Hunt launch is receiving positive feedback for its ease of use, quick setup (5 minutes for conversion tracking), and automated Google advertising strategy. Users find it beneficial for freelancers and small business owners, especially due to its easily adjustable keywords and descriptions. Questions revolve around budget optimization, differentiation from competitors, support for Meta ads and other ad types, as well as pricing and Google Ad account integration. There are suggestions for customer templates tailored for startups.

Users questioned if Adwin considers keyword competitiveness in its suggestions. There were also questions regarding budget allocation across different ad campaigns. A lack of transparent fee information was noted, and clarification was sought on whether a Google Ads account is required to use the service.

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Fucimo – Simplifying Ad Buying for Everyone

24 Nov 2023 Advertising Marketing

Hello HN. We're Ezgi and Yunus. We built Fucimo: https://fucimo.com. a marketplace designed to make ad buying and selling as frictionless as possible. Our goal was to create a solution that works efficiently across different media channels, providing both ad buyers and sellers with a platform that's easy to navigate. We believe in making the complex simple. Looking forward to your insights and feedback!In today's fragmented media environment, advertisers and publishers face significant challenges. The process of buying and selling ads across various channels – from digital to print, and outdoor to broadcast – is fraught with inefficiencies. Each channel operates in its silo, often with differing standards and processes, making it difficult for ad buyers to execute a cohesive, cross-channel strategy. This fragmentation not only hampers the effectiveness of advertising campaigns but also leads to wasted resources and time. Fucimo is designed to bridge these gaps, offering a unified platform that brings coherence to multi-channel ad transactions.We know we don't have all the answers, and that's why your thoughts are so valuable to us. By listening to what you have to say, we can see things from different points of view and find new ways to improve. Your feedback is a big part of this journey, helping us to learn, adapt, and become better at what we do. Again, looking forward to your insights and feedback!

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21 Aug 2024 Writing Advertising Marketing

Connect to your Meta Ad Account to launch better ads in less time for your projects. AdCopy helps high caliber brands & agencies with creative testing, custom data driven copywriting and collaborating on any project a breeze without handing out BM access.

The Product Hunt launch is viewed positively as a niche solution that effectively addresses a gap in the market. One comment was deleted.

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