22 Jul 2025
Health & Fitness

a device that measures your posture with an app that tracks it

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Competitive Terrain

While there's clear interest in your idea, the market is saturated with similar offerings. To succeed, your product needs to stand out by offering something unique that competitors aren't providing. The challenge here isn’t whether there’s demand, but how you can capture attention and keep it.

Should You Build It?

Not before thinking deeply about differentiation.


Your are here

Your idea for a posture-tracking device and app falls into a competitive space. We found 13 similar products, which gives us high confidence in understanding this market. Many of these competitors are leveraging phone or computer cameras, or wearable tech like AirPods. This indicates a clear interest in posture correction solutions. However, high competition means you'll need a significant differentiator. Without net use and net buy signals, it's hard to tell if there's a strong desire for NEW solutions, but the sheer number of similar products suggests SOME level of existing demand. To break through, focus on creating a product that offers substantial improvements over existing solutions and directly addresses user concerns highlighted in competitor feedback.

Recommendations

  1. Begin with thorough market research. Don't just look at competing products, but deeply analyze their user feedback. The NeckGo and Posture Pal launches offer valuable insights. Identify their shortcomings—battery drain, limited adjustability, privacy concerns—and determine how your product can overcome these issues.
  2. Focus on a niche. Instead of targeting all users, consider specializing in a specific segment. For example, focus on gamers, remote workers, or individuals with specific postural issues (e.g., scoliosis). Tailor your device and app features to address their unique needs.
  3. Develop a unique selling proposition (USP). This could be a novel sensor technology, AI-powered personalization, or a gamified user experience. The goal is to offer something that competitors don't. Consider NeckLife's use of AirPods or NeckFit's AI approach but improve upon their shortcomings.
  4. Prioritize user privacy and data security. Address privacy concerns head-on. Be transparent about how the device collects and uses data. Offer users granular control over their data and implement robust security measures.
  5. Consider an innovative go-to-market strategy. Given the competition, you'll need more than just a Product Hunt launch. Explore strategic partnerships with physical therapists, chiropractors, or ergonomic furniture companies.
  6. Early on, focus on building a community around your product. Engage with users, solicit feedback, and iterate rapidly. A loyal user base can provide invaluable insights and help you refine your product and messaging.
  7. Develop a compelling brand story and visual identity. Your brand should communicate the benefits of good posture in a clear and engaging way. Invest in high-quality product photography and videos that showcase your device and app in action.
  8. Explore integrations with other health and fitness apps. By connecting with popular platforms like Apple Health or Google Fit, you can provide users with a more holistic view of their health and well-being.

Questions

  1. Given the criticism of existing posture apps regarding battery drain and privacy, how will your device minimize energy consumption and ensure user data security, especially if you're considering continuous camera use?
  2. Many competitors offer similar posture tracking; what specific, measurable improvements (e.g., accuracy, user engagement, long-term posture correction) will your product deliver to justify its place in the market?
  3. Considering the user feedback from similar products, how will you create a more user-friendly and less intrusive experience, and how will you integrate user feedback into product development?

Your are here

Your idea for a posture-tracking device and app falls into a competitive space. We found 13 similar products, which gives us high confidence in understanding this market. Many of these competitors are leveraging phone or computer cameras, or wearable tech like AirPods. This indicates a clear interest in posture correction solutions. However, high competition means you'll need a significant differentiator. Without net use and net buy signals, it's hard to tell if there's a strong desire for NEW solutions, but the sheer number of similar products suggests SOME level of existing demand. To break through, focus on creating a product that offers substantial improvements over existing solutions and directly addresses user concerns highlighted in competitor feedback.

Recommendations

  1. Begin with thorough market research. Don't just look at competing products, but deeply analyze their user feedback. The NeckGo and Posture Pal launches offer valuable insights. Identify their shortcomings—battery drain, limited adjustability, privacy concerns—and determine how your product can overcome these issues.
  2. Focus on a niche. Instead of targeting all users, consider specializing in a specific segment. For example, focus on gamers, remote workers, or individuals with specific postural issues (e.g., scoliosis). Tailor your device and app features to address their unique needs.
  3. Develop a unique selling proposition (USP). This could be a novel sensor technology, AI-powered personalization, or a gamified user experience. The goal is to offer something that competitors don't. Consider NeckLife's use of AirPods or NeckFit's AI approach but improve upon their shortcomings.
  4. Prioritize user privacy and data security. Address privacy concerns head-on. Be transparent about how the device collects and uses data. Offer users granular control over their data and implement robust security measures.
  5. Consider an innovative go-to-market strategy. Given the competition, you'll need more than just a Product Hunt launch. Explore strategic partnerships with physical therapists, chiropractors, or ergonomic furniture companies.
  6. Early on, focus on building a community around your product. Engage with users, solicit feedback, and iterate rapidly. A loyal user base can provide invaluable insights and help you refine your product and messaging.
  7. Develop a compelling brand story and visual identity. Your brand should communicate the benefits of good posture in a clear and engaging way. Invest in high-quality product photography and videos that showcase your device and app in action.
  8. Explore integrations with other health and fitness apps. By connecting with popular platforms like Apple Health or Google Fit, you can provide users with a more holistic view of their health and well-being.

Questions

  1. Given the criticism of existing posture apps regarding battery drain and privacy, how will your device minimize energy consumption and ensure user data security, especially if you're considering continuous camera use?
  2. Many competitors offer similar posture tracking; what specific, measurable improvements (e.g., accuracy, user engagement, long-term posture correction) will your product deliver to justify its place in the market?
  3. Considering the user feedback from similar products, how will you create a more user-friendly and less intrusive experience, and how will you integrate user feedback into product development?

  • Confidence: High
    • Number of similar products: 13
  • Engagement: Medium
    • Average number of comments: 8
  • Net use signal: 34.8%
    • Positive use signal: 35.7%
    • Negative use signal: 0.9%
  • Net buy signal: 2.8%
    • Positive buy signal: 3.7%
    • Negative buy signal: 0.9%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

NeckGo - A game-like app for improving your neck health

07 Dec 2023 Health & Fitness

NeckGo is an innovative app designed to improve your neck health through fun and effective games. It creatively combines software and hardware devices - AirPods or Apple Watches - to create an engaging, user-friendly platform for improving your posture.

NeckGo's Product Hunt launch received overwhelmingly positive feedback, with users praising the innovative solution for neck health and posture improvement. Many users congratulated the team and wished them luck. The app's fun, game-like aspect and potential benefits for cellphone addicts and those experiencing neck pain from prolonged sitting were highlighted. Some expressed interest in commercialization plans, progress tracking, and how the app ensures correct exercise performance. Suggestions included using a desktop webcam for neck tracking. The soothing music was also appreciated.

Users suggest custom music integration over the existing calm video music. Some users find it challenging to maintain consistent posture awareness. There are concerns that the messaging needs refinement for broader appeal. Doubts were expressed about the app's capability to guarantee accurate cervical spine exercise execution.


Avatar
171
34
26.5%
2.9%
34
171
26.5%
2.9%
Relevance

Straighty.app - Real-time posture & yoga assistant | Private | No wearables

Straighty is personal posture partner for flexibility and confidence. Using computer vision, it monitors your alignment in real-time and guides you through personalized yoga exercises. No wearables needed – just your camera and our intelligent feedback system.

Straighty's Product Hunt launch garnered positive feedback, highlighting its usefulness for desk workers' health and well-being, especially posture and flexibility. Users appreciate the no-wearables approach and ease of following poses using computer vision. Questions arose regarding camera data processing, pricing, yoga guidance features, and full-body pose support. Some users find the UI reminiscent of Sim games and suggest further application. Several users congratulated the team and expressed interest in collaboration.

Users expressed concern about whether the camera needs to be constantly active. Additionally, a video thumbnail failed to load, requiring a re-upload on Product Hunt.


Avatar
227
14
42.9%
14
227
42.9%
Relevance

Neck-Life - Overcome tech neck with AirPods

Tired of neck pain after long hours at work? With NeckLife, your AirPods monitor your neck posture in real-time, effectively detecting when your head leans forward. Get alerts when your posture slips, and track your history to build healthy habits.

NeckLife's Product Hunt launch is met with excitement and congratulations. Users appreciate the creative idea and gamification aspects, finding the conscious readjustments helpful. A user mentioned the app works well on Mac and plays music in the background. Questions arise regarding differentiation from other posture apps, and one user inquired about battery drain and the use of AirPods sensors. There is also a request for a web or Mac app to run in the laptop background to help with posture.

Users criticize the product for significant battery drain when running in the background and point out that the spine shape is incorrect. There are also questions regarding how NeckLife differentiates itself from competitors. Furthermore, users are requesting a web or Mac application, suggesting the current version is perceived as incomplete.


Avatar
167
8
75.0%
8
167
75.0%
Relevance

AI Posture Correction: NeckFit - Scan. Fix. Improve Your Posture with AI

Say goodbye to poor posture with NeckFit—your AI-powered posture coach. Simply scan your posture using the camera, and NeckFit analyzes your neck alignment, offering personalized exercises and corrections.

NeckFit's Product Hunt launch is receiving positive feedback for its AI-driven approach to correcting screen-related posture problems. Users find it potentially helpful, especially for those working at desks or using phones frequently. There's anticipation for the product's ability to relieve neck pain, and users are congratulating the team and expressing their intent to try the app to improve their posture.


Avatar
35
5
60.0%
5
35
60.0%
Relevance

Posture Pal - Improve your posture with your AirPods

Posture Pal uses the motions sensors in your AirPods to detect your posture. The posture pal characters will give subtle reminders from the bottom of your Mac to help you sit straight.

The Product Hunt launch received overwhelmingly positive feedback, with users congratulating the team and praising the innovative use of AirPods for posture correction. Key themes include the product's simplicity, effectiveness, and potential health benefits. Several users inquired about compatibility with other earbud models and different AirPods versions, and expressed interest in future developments like motion sensor integration. Some users highlighted the product as indie maker inspiration and appreciated the macOS app. A few users mentioned practical limitations, such as not always wearing AirPods or needing to update their macOS.

Users criticize the product for limited head angle adjustment and compatibility restricted to AirPods. There's a query about whether it actually advises correct head posture. A user also requests an iOS app version, as the current version requires the latest macOS.


Avatar
190
25
24.0%
4.0%
25
190
24.0%
4.0%
Relevance

posture.watch - Protect your eyes, fix your posture

A macOS app that monitors your posture real-time, and tells you when you get too close to the screen

Users find the product helpful, especially for posture and eye distance reminders. The real-time feedback is valued for cultivating healthier habits, particularly among students and office workers. A screen lock feature during reminders is suggested. Several users highlight the app's potential to improve posture and prevent spinal issues, with buzz reminders being a motivating element.

Users criticize the product for lacking a screen lock feature during reminders and causing a negative experience due to rapidly worsening eyesight. Some suggest improvements like adding a stretch reminder feature.


Avatar
143
7
57.1%
14.3%
7
143
57.1%
14.3%
Relevance

HeadsUp - Slouch alert, posture monitor

20 Mar 2023 Health & Fitness

HeadsUp is an app that detects head position by camera or AirPods and helps to keep sitting posture. Turn on the camera or wear AirPods, and start sitting guarding. when you lower and tilt your head, the watermelon will fall down.

The product is perceived as a great concept and initiative, particularly for posture and back/spine health. Users find it useful, gamified, and convenient, especially with AirPods. There's expressed excitement and a direct need for the product.


Avatar
100
4
75.0%
25.0%
4
100
75.0%
25.0%
Relevance

AI Powered Slouch Detection for  Mac Users

10 Oct 2023 Health & Fitness

Hello Mac users,We're excited to introduce PostureNet.app. Our goal? To support your well-being by gently reminding you to maintain good posture throughout your day.We want to know if our tool makes a difference for you. Give it a try with our 72-hour free trial and please share your feedback. It's invaluable as we continue to improve.Check it out: PostureNet.appThank you for helping us make a difference.

Dislikes SaaS with continuous camera, privacy concerns.

Continuous camera, privacy concerns, not open source.


Avatar
2
1
-100.0%
-100.0%
1
2
Top