Should I Build It Should I Build It
29 May 2025
Education Newsletters

Newsletter about life and people that don’t have it all figured it out

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Swamp

The market has seen several mediocre solutions that nobody loves. Unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money.

Should You Build It?

Don't build it.

Your are here

The idea of a newsletter about life and people who don't have it all figured out falls into a crowded space. Our analysis shows this aligns with the "Swamp" category, meaning there are already several solutions, but none are particularly loved. While there are a few similar products (n_matches=4), engagement is low (avg n_comments=1), indicating a struggle to capture sustained attention. The market has seen several mediocre solutions, and unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money. The absence of clear "use" or "buy" signals further suggests a neutral reception for existing products in this space.

Recommendations

  1. Before diving in, deeply research why existing "not-having-it-all-figured-out" newsletters or blogs haven't resonated strongly. Understand the gaps and unmet needs in the market. What are people explicitly complaining about in similar newsletters or online content?
  2. If you decide to proceed, find a niche audience within the "not-having-it-all-figured-out" demographic. Instead of targeting everyone, focus on a specific age group, profession, or life stage (e.g., recent college grads, new parents, career changers). Narrowing your focus will make your content more relevant and engaging.
  3. Consider offering tools or resources for existing content creators in this space, like templates for articles or social media posts. This might be a more promising route than launching a competing newsletter if you can uniquely position yourself as serving other providers instead of building something new.
  4. Explore adjacent problems that might be more promising. Instead of directly addressing the feeling of being lost, consider focusing on specific areas like career coaching, financial literacy, or mental wellness. These areas may offer more tangible value and market traction.
  5. Carefully evaluate the effort required versus the potential return. Given the existing landscape, it might be wise to save your energy and resources for a different opportunity with a higher likelihood of success.
  6. If you proceed, consider the approach of 'MentalJourney,' which focuses on breaking the stigma of mental health struggles. Building community and fostering connections around shared vulnerabilities could be a key differentiator.
  7. Study the 'Rabbit Ideas Newsletter' model: simplicity, informative content, and curated resources. If you go forward, ensure your newsletter offers easily digestible, actionable advice and useful tools rather than overwhelming readers with dense, theoretical concepts.

Questions

  1. What specific problem or pain point will your newsletter solve for people who feel like they don't have it all figured out, and how will you measure the impact of your solution?
  2. Given the low engagement with similar products, what unique content, format, or distribution strategy will you employ to capture and retain your audience's attention?
  3. How will you ensure that your newsletter is not just another source of generic self-help advice, and how will you build trust and credibility with your readers?

Your are here

The idea of a newsletter about life and people who don't have it all figured out falls into a crowded space. Our analysis shows this aligns with the "Swamp" category, meaning there are already several solutions, but none are particularly loved. While there are a few similar products (n_matches=4), engagement is low (avg n_comments=1), indicating a struggle to capture sustained attention. The market has seen several mediocre solutions, and unless you can offer something fundamentally different, you’ll likely struggle to stand out or make money. The absence of clear "use" or "buy" signals further suggests a neutral reception for existing products in this space.

Recommendations

  1. Before diving in, deeply research why existing "not-having-it-all-figured-out" newsletters or blogs haven't resonated strongly. Understand the gaps and unmet needs in the market. What are people explicitly complaining about in similar newsletters or online content?
  2. If you decide to proceed, find a niche audience within the "not-having-it-all-figured-out" demographic. Instead of targeting everyone, focus on a specific age group, profession, or life stage (e.g., recent college grads, new parents, career changers). Narrowing your focus will make your content more relevant and engaging.
  3. Consider offering tools or resources for existing content creators in this space, like templates for articles or social media posts. This might be a more promising route than launching a competing newsletter if you can uniquely position yourself as serving other providers instead of building something new.
  4. Explore adjacent problems that might be more promising. Instead of directly addressing the feeling of being lost, consider focusing on specific areas like career coaching, financial literacy, or mental wellness. These areas may offer more tangible value and market traction.
  5. Carefully evaluate the effort required versus the potential return. Given the existing landscape, it might be wise to save your energy and resources for a different opportunity with a higher likelihood of success.
  6. If you proceed, consider the approach of 'MentalJourney,' which focuses on breaking the stigma of mental health struggles. Building community and fostering connections around shared vulnerabilities could be a key differentiator.
  7. Study the 'Rabbit Ideas Newsletter' model: simplicity, informative content, and curated resources. If you go forward, ensure your newsletter offers easily digestible, actionable advice and useful tools rather than overwhelming readers with dense, theoretical concepts.

Questions

  1. What specific problem or pain point will your newsletter solve for people who feel like they don't have it all figured out, and how will you measure the impact of your solution?
  2. Given the low engagement with similar products, what unique content, format, or distribution strategy will you employ to capture and retain your audience's attention?
  3. How will you ensure that your newsletter is not just another source of generic self-help advice, and how will you build trust and credibility with your readers?

  • Confidence: Medium
    • Number of similar products: 4
  • Engagement: Low
    • Average number of comments: 1
  • Net use signal: 0.0%
    • Positive use signal: 0.0%
    • Negative use signal: 0.0%
  • Net buy signal: 0.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 0.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

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