Should I Build It Should I Build It
15 Aug 2025
Marketing

Should i build a business that sells Protein gummy bears

Confidence
Engagement
Net use signal
Net buy signal

Idea type: Minimal Signal

There’s barely any market activity - either because the problem is very niche or not important enough. You’ll need to prove real demand exists before investing significant time.

Should You Build It?

Not yet, validate more.

Your are here

The idea of protein gummy bears falls into a category with minimal market signals. With only one similar product found, there's not enough data to confidently assess the demand or competition. The product you are thinking about is simply not being talked about yet, at least not online. This suggests the problem might be too niche or not pressing enough for people to actively seek a solution, or perhaps that the products that solve this problem in a similar way haven't been popularized yet. Before investing heavily, it's crucial to validate whether there's genuine interest in protein-infused gummy bears and that there is a market for it.

Recommendations

  1. Start by posting in online communities focused on fitness, nutrition, or gummy candy enthusiasts to gauge interest in your protein gummy bear idea. Describe the concept and ask for feedback on whether people would be interested in such a product. Pay close attention to any concerns or suggestions they might have.
  2. Offer to create a small batch of protein gummy bears manually for a few potential customers in exchange for detailed feedback. This will allow you to test different flavors, textures, and protein types, while also gathering valuable insights into what customers are looking for. Use this as an opportunity to get firsthand data on taste preferences and willingness to pay, especially since similar products have received taste complaints.
  3. Create a short, engaging explainer video showcasing the benefits of protein gummy bears and how they fit into a healthy lifestyle. Share this video on social media platforms and track how many people watch it in full. This will give you an indication of the level of interest in your product and whether your messaging is resonating with your target audience.
  4. Consider creating a waiting list for your protein gummy bears and ask for a small, non-refundable deposit to join. This demonstrates commitment from potential customers and provides you with upfront capital to invest in product development and marketing. Since we don't have any buy signals, you need to find a way to generate one and test it.
  5. Based on the feedback from the 'chocolate flavored chalk' commentary, invest heavily in taste testing and development. Offer samples to potential customers in exchange for unbiased ratings.
  6. Set a clear deadline (e.g., 3 weeks) to find at least 5 interested people. If you're unable to generate sufficient interest within this timeframe, it may be necessary to reconsider your business idea or pivot to a different product within the health and wellness space. Don't get emotionally attached to the idea, but rigorously test it.

Questions

  1. Given the criticism around taste in similar products, what unique flavor profiles or ingredient combinations can you explore to differentiate your protein gummy bears and ensure a superior taste experience?
  2. How can you build transparency and trust with your audience from the outset, especially regarding ingredient sourcing, manufacturing processes, and potential allergen information, to address concerns around product quality and safety?
  3. Considering the low market signal, what are some alternative applications or target markets for your protein gummy bears that you could explore to expand your potential customer base and increase demand?

Your are here

The idea of protein gummy bears falls into a category with minimal market signals. With only one similar product found, there's not enough data to confidently assess the demand or competition. The product you are thinking about is simply not being talked about yet, at least not online. This suggests the problem might be too niche or not pressing enough for people to actively seek a solution, or perhaps that the products that solve this problem in a similar way haven't been popularized yet. Before investing heavily, it's crucial to validate whether there's genuine interest in protein-infused gummy bears and that there is a market for it.

Recommendations

  1. Start by posting in online communities focused on fitness, nutrition, or gummy candy enthusiasts to gauge interest in your protein gummy bear idea. Describe the concept and ask for feedback on whether people would be interested in such a product. Pay close attention to any concerns or suggestions they might have.
  2. Offer to create a small batch of protein gummy bears manually for a few potential customers in exchange for detailed feedback. This will allow you to test different flavors, textures, and protein types, while also gathering valuable insights into what customers are looking for. Use this as an opportunity to get firsthand data on taste preferences and willingness to pay, especially since similar products have received taste complaints.
  3. Create a short, engaging explainer video showcasing the benefits of protein gummy bears and how they fit into a healthy lifestyle. Share this video on social media platforms and track how many people watch it in full. This will give you an indication of the level of interest in your product and whether your messaging is resonating with your target audience.
  4. Consider creating a waiting list for your protein gummy bears and ask for a small, non-refundable deposit to join. This demonstrates commitment from potential customers and provides you with upfront capital to invest in product development and marketing. Since we don't have any buy signals, you need to find a way to generate one and test it.
  5. Based on the feedback from the 'chocolate flavored chalk' commentary, invest heavily in taste testing and development. Offer samples to potential customers in exchange for unbiased ratings.
  6. Set a clear deadline (e.g., 3 weeks) to find at least 5 interested people. If you're unable to generate sufficient interest within this timeframe, it may be necessary to reconsider your business idea or pivot to a different product within the health and wellness space. Don't get emotionally attached to the idea, but rigorously test it.

Questions

  1. Given the criticism around taste in similar products, what unique flavor profiles or ingredient combinations can you explore to differentiate your protein gummy bears and ensure a superior taste experience?
  2. How can you build transparency and trust with your audience from the outset, especially regarding ingredient sourcing, manufacturing processes, and potential allergen information, to address concerns around product quality and safety?
  3. Considering the low market signal, what are some alternative applications or target markets for your protein gummy bears that you could explore to expand your potential customer base and increase demand?

  • Confidence: Low
    • Number of similar products: 1
  • Engagement: Low
    • Average number of comments: 2
  • Net use signal: -40.0%
    • Positive use signal: 0.0%
    • Negative use signal: 40.0%
  • Net buy signal: -40.0%
    • Positive buy signal: 0.0%
    • Negative buy signal: 40.0%

This chart summarizes all the similar products we found for your idea in a single plot.

The x-axis represents the overall feedback each product received. This is calculated from the net use and buy signals that were expressed in the comments. The maximum is +1, which means all comments (across all similar products) were positive, expressed a willingness to use & buy said product. The minimum is -1 and it means the exact opposite.

The y-axis captures the strength of the signal, i.e. how many people commented and how does this rank against other products in this category. The maximum is +1, which means these products were the most liked, upvoted and talked about launches recently. The minimum is 0, meaning zero engagement or feedback was received.

The sizes of the product dots are determined by the relevance to your idea, where 10 is the maximum.

Your idea is the big blueish dot, which should lie somewhere in the polygon defined by these products. It can be off-center because we use custom weighting to summarize these metrics.

Similar products

Relevance

Project to Sort/Filter Protein Bars

05 Aug 2023 Food & Drink

After showing my sideproject https://ff.bitlet.org/ (NYC restaurant menu search) to a friend, we decided to narrow down the scope and build something similar for protein bars that can be monetized with affiliate links.We always found ourselves looking at macros when buying protein bars, and that was not easy to sort/filter on online shipping website.Looking for feedback, thank you!

Users expressed dissatisfaction with the taste, describing it as 'chocolate flavored chalk.' Additionally, there was a question raised about the disclosure of affiliate links.

The product has been criticized for not listing the taste, with one user describing it as 'chocolate flavored chalk.' Additionally, there is a lack of affiliate link disclosure, which has been pointed out as a significant issue.

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