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Your idea of using AI to power OOH (Out-of-Home) ad media planning with location intelligence and demographics data falls into the 'Minimal Signal' category. This means that currently, there isn't substantial market activity or validation for this specific approach. Our analysis, based on a small sample of similar products (n_matches=2), suggests that you're venturing into a niche or unproven area. The engagement around these similar products is also low (avg n_comments = 0), indicating a lack of strong user feedback, use signals or buy signals. Therefore, it's critical to validate the demand and viability of your idea before committing significant resources. Right now, you should focus on proving there's a real need for this and that people are willing to pay for the value it brings, before building anything.

Recommendations

1. Given the 'Minimal Signal' category, start by directly engaging with your target audience to gauge their interest. Identify online communities, forums, or industry groups where media planners, advertisers, and marketing professionals gather. Present your idea and actively solicit feedback on their current challenges with OOH ad planning and whether your AI-powered solution addresses their pain points. Focus on truly understanding their workflows and existing toolsets.
2. To validate the core value proposition, offer to manually solve the problem for a limited number of potential customers. This could involve providing AI-driven insights and recommendations for their OOH campaigns on a small scale, without building the full product. This hands-on approach will provide valuable insights into their needs, preferences, and willingness to pay for your solution.
3. Create a concise and engaging explainer video showcasing the benefits of your AI-powered OOH ad planning solution. Highlight how it leverages location intelligence and demographics data to optimize ad placement and improve campaign performance. Track the video's completion rate and engagement metrics to gauge initial interest and identify areas for improvement.
4. To gauge commitment, consider asking interested individuals for a small, refundable deposit to join a waiting list for your product. This demonstrates their willingness to invest in your solution and provides a tangible measure of demand. Clearly communicate the features and benefits they can expect when the product becomes available.
5. Set a clear timeframe (e.g., 3 weeks) to actively pursue these validation efforts. If you're unable to find a minimum of 5 genuinely interested individuals or businesses, it may be necessary to re-evaluate the viability of your idea or pivot to address a different, more pressing need within the OOH advertising market.

Questions

1. Considering the low engagement in similar products, what specific strategies will you use to generate initial user interest and encourage active feedback on your AI-powered OOH ad planning solution?
2. Given the absence of clear buy signals in the market, what pricing model would be most attractive and justifiable to potential customers, and how will you demonstrate the ROI of your solution to justify its cost?
3. How will you differentiate your AI-powered solution from existing OOH ad planning tools and services, and what unique value proposition will you offer to attract customers who are already using those alternatives?